by Puneet Kumar Singh | Nov 19, 2018 | Search Engine Optimization
Nowadays it can be tougher to become an SEO expert because Google is in the process to make Search Engine Optimization more about the user experience than techniques to getting higher rank at the Search Engine Result Pages for a website or blog. Earlier, SEO was all about the mathematical algorithm that helps to rank you in the first place. But, not anymore. In 2014, for user intent and betterment, Google has integrated the Hummingbird algorithm.
Semantic searches are apparently looming large over all of us and have impacted largely the way we optimize websites and run market businesses online. With Semantic Search Algorithm, the top SEO Services in Delhi have already ranked their site in the Google-index. Let’s see how Semantic Search Engines impact SEO:
Easy to find the relevant information
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Remember those days when you used to type multiple times to get the desired information, now Google is doing that for you. With Rank brain in Hummingbird‘s algorithm, Google enhances the user’s experience. So if the user is spending more time on a particular website, Google will rank that website at a higher position.
Promote quality content
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Earlier SEO used to focus on keywords densities, phrases, and keyword placing. This was only for the sake of ranking which in turn degraded the quality of content. Nowadays, content is created to answer the user’s query by providing them with relevant information. So the cultural shift of the content creation is just for the betterment for the users. And if you are new to the online business, must learn the complete guide to effective SEO tactics to rank your website on the search results.
Quality factor
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Quality content creation is the only organic tool to help you achieve quality results. Now the users can find their query request within seconds which wasn’t the case six years ago. This is why Google has been labeled as a better search engine. With the search queries, it is now easier for Google to process the results based on the same algorithm. What is displaying on the results pages; one can know what Google is trying to do.
Optimizing user value
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Now website owners are mainly working on the content in order to give more value to the user’s query. Website owners have to adapt the continuous change in the Google algorithm if they need to stand out. You can ask for the professional help to follow the latest tactics for your website, or hire the Top SEO Company in Delhi. User intent is a major part of ranking and optimizing it to bring the value to the user.
Give less significance to the keywords
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According to the Semantic Search 2018, the user’s query, or relevant content on the website is likely to rank at a higher place in search engines rather than extensively used keywords on poor content. Google has given less significance to the keywords ever, so focusing on creating valuable content is more important than stuffing keywords unnecessarily.
Conclusion
By considering the above mentioned reasons, one can know the benefits of Semantic search. Google is now focusing on the semantic search more than anything as it provides more valuable search results by analyzing and evaluating the search queries by the users.
by Puneet Kumar Singh | Nov 17, 2018 | Website
The market for legal services has always been over-saturated in the past and this trend continues at present as well. The competition to acquire ideal clients and provdiing the best services online has become tougher. As web is the primary spot for every individual in case of legal issues, law firms must make their online presence compelling to stand out and attract customers. If you are new to the legal business, you can hire the best SEO Services in Delhi for professional help.
Here are some Law Firm Marketing Strategies you must consider while you implement any strategy online for your law firm:
Target the right keywords
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The first thing you need to do is analyze your client’s issue or their query. On the off chance that your firm handles only DUI charges, start determining the words and expressions that someone charged with a DUI might use in a Google search.
Use the Google keyword planner tool to examine the specific keywords and phrases that you think of. This keyword tool also suggests the related keywords which will be the baseline for your content strategy.
Post often
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To achieve the top position in the search result involves genuine dedication. Posting on a consistent premise will be your topmost priority, as a stagnant website with no post will show your unprofessionalism and may plummet the ranking of your website.
To obtain decent followers and establish yourself as a leader in the legal field, you need to post every week.
Utilize social media
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It is the most important Law Firm Marketing Plan which must be utilized. Post your content’s link over every single social channel to make it visible to those followers who do not visit your channel regularly and also increases the chances of your articles being shared.
Post relevant content
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Posting relevant and high-quality content can be the best approach to push your site to the indexed pages, as posting thin or similar content will do the exact inverse.
Clients that use web crawler to search their legitimate issues are always in a search of specific and technical information. Thin content will not be helpful, so focus on delivering quality and relevant information.
Use internal links
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Many SEO and site owners always utilize external links but one can’t deny the benefits of internal links. If you are posting regularly, that means you have enough substances on your site. Linking back to the old content will not only help SEO but also give context to your current posts. For any online business, effective digital marketing strategies have become a necessity. That is why you should hire a digital marketing agency.
Conclusion
Attorney marketing services in 2018 means employing effective strategies online that helps your business to gain visibility in this hyper-competitive market. The web is awash with the latest marketing tricks and knowledge and everyone has the entire internet on their fingertips. So, you need an extraordinary apparatus for your law firm. With so many queries about the legal issues online, one can’t afford to have its site on the bottom of search result pages. Follow the above Law Firm Marketing Ideas and improve your site rankings. In case you want any professional help, go for the Top SEO Company in Delhi.
by Puneet Kumar Singh | Nov 15, 2018 | Digital Marketing, Digital Marketing Tips
Is your digital marketing techniques are too old to use? And you are not getting the desired outcomes? If yes, then this blog will help you out!
As technology is taking the lead over the years, everything is getting digital – banking, real estate, entertainment, health, and many more. So the companies are jumping into the digital market to advertise their services. And to survive with the latest challenges of the digital marketing one must be updated with the ongoing trends and tricks to bring the traffic on the website. You can also search for the professional help to know the current tricks. For doing this, go for the SEO Services in Delhi.
Now, follow the latest Digital Marketing Trends in India 2018 to shape your upcoming plans, take a look at them:
Learn the new trend-‘Micro-moments’
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This is the new and the crucial trend of 2018, so companies should wake up and provide reliable information to Smartphone users. As people are getting more digitalized with each passing day, they buy only after researching about the information provided by the services.
Content Marketing trend
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According to the latest trend, it is not about creating quality content only but also focuses on personalized and customized content so that it will target individually. It will generate more traffic as compared to generic content.
The effective Native Ads
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It is known to be the best tool for the marketer to promote any content. It includes paid content, suggested posts, in-feed units etc. Getting the natural backlinks from a content is difficult for the marketers so they often take help of paid media. Its CTR value is higher than any form of ad. It not only increases the reach of the content but improves the brand recall value.
Latest trend of Micro-influencer marketing
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Nowadays, brands want more leads in a less time, thus Micro influencer marketing is emerging as the best tool in the digital space. Micro influencers are the expertise with the number of followers which help you to generate high-quality leads, new audience, and improve search rankings.
App store optimization
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Downloading the app is continuing to rock in 2018, so one can’t ignore about the app store optimization. The increasing demand for apps and number of traffic from mobile has given rise to the trend of the app store optimization. If you want to make your app credible then you must learn some effective ways to improve your app store optimization.
Big Data marketing model
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The most vital marketing model of 2017 and continue to rock the trend in 2018 as well, Big data is adopted by many businesses. It improves the sales data by adding the personalized touch to the website. With the support of email marketing and predictive analytics, it enhances the customer’s experiences. Better learn Top Digital Marketing Trends 2018 for insight.
Current trend of In-store marketing
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The evolving trend of in-store marketing has adopted by many companies. It is an offline marketing which becomes the unavoidable part of the online marketing.
Video marketing- ‘the latest need’
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Nowadays customers want every information in detail and always look up for the videos. Thus video marketing becomes the crucial part of digital marketing. Videos are the best way to tell the customer about your services, that is why vblogs, vlogging, or video marketing is gaining popularity day by day.
Social media marketing & live-video streaming
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Over the years, social media is becoming the game changer in the digital space. As a brand, you need to be aware of all the happenings in the social media world. The latest trends in social media such as expiring content and 10 seconds videos which disappear after one view are emerging effectively. Talking about the live video, the brands have welcomed this feature brilliantly. It helps you to connect with the audience in real-time. Platforms like Facebook, Instagram, Snapchat, Twitter all the four platforms are indulged into live-video streaming.
Make your website mobile friendly
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We all aware about the demand for smartphones, so making the website mobile friendly is a must to do task. Marketers need to expand their offering to suit the audience’s need. The website should be optimized for all the screens for the better user experiences.
In conclusion:
For effective digital marketing, regular assassination and evaluation of strategies should be taken place frequently. Taking a note from the latest tricks of digital marketing, you will reach the success in a less time. If you are looking for the immediate result, go for the Best SEO Services in Delhi and improve your website ranking.
by Puneet Kumar Singh | Nov 5, 2018 | Digital Marketing, Social Media
It’s 2018 and Social media has become the game changer for today’s business marketing. It’s been the greatest innovations for human communication and a certain study claims that by 2020, social media is going to have 2.95 billion users, that is, a third of entire’s earth population. Now companies don’t have to spend a large portion of their money on advertisements to reach the general public. Even though there are lots of social media platforms emerging every day to assist companies, one should know how they work and which the best for their business is. If you are looking to make the visual appearance of your company appealing, go for the best SEO Services in Delhi.
Basic points:
Monthly Active Users of:
Facebook: 1.79 billion
Instagram: 600 million
Snapchat: 150 million
Twitter: 317 million
Daily Active Users of:
Facebook: 1.18 billion
Instagram: 300 million
Snapchat: 60 million
Twitter: 100 million
How Instagram, Facebook, Twitter or Snapchat is beneficial for business marketing?
Instagram
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While Hashtags have become the new trend among youngsters and frequent involvement with celebrities increases its demand, Instagram is also a proven way for business marketing. In 2018, the competition between Instagram vs Snapchat has ended as Instagram with its more than 600million users won the race.
Unique-features
Its shop fronts: Instagram profile bio gives the opportunity to add a URL in it.
Ads: It has introduced Ad facility through Facebook Ad manager.
Analytics: As Instagram does not have in-built analytics, it can offer detailed analysis with the third party services like Sprout Social or Simply Measured.
Strategies of Instagram for Business marketing
- Collaborate with the top influencers.
- Your caption can tell a story.
- You can run a contest.
- Take the support of the advertising platform.
Facebook
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Facebook is by far the most used social networking site which appeals to almost all the generations. You might be thinking that Facebook or Instagram which is safer? Actually, Facebook is Instagram’s parent company so they follow almost the same set of regulations. It is an effective platform for business marketing as its news feeds, algorithms, blogs and videos can easily reach the target audience. Research shows that 1-4pm is the perfect time frame to get the most likes and shares on Facebook.
Unique- features
- Facebook Cards
- Real-time Facebook comments
- Spherical Videos
- Varieties of Pages to watch
- You can invite on your contact on different page.
- Apps analytics
- Detailed Analytics
It’s Strategies for Business marketing
Step 1: Recognizable profile picture
Step 2: Launch and maintain the company account
Step 3: Work on the ‘About us’ section
Step 4: Maintain the profile CTAs
Step 5: Analyze the page performance deeply
Step 6: Do not respond quickly
Step 7: Do not post often
Step 8: Operate the paid version to increase the reach of the post.
Twitter
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It was launched in 2006 and got recognition by journalists, politicians, and celebrities. It is the perfect platform for targeting people as its influence spreads beyond its users. The best thing about Twitter is that it is free unless you hire an SMO expert.
Unique features:
- ‘Go Live’ Button for periscope
- GIF
- The uncropped picture
- Anti-harassment features
Strategies for Twitter:
- Involve more people for Twitter marketing.
- Make your Twitter bio effective.
- Use images, videos, GIFs, etc.
- Tweet and re-tweet.
- Follow the latest trends and hashtags.
- Use Twitter analytics.
Snapchat
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It is the youngest platform launched in 2011 and 60% of Snapchat users are under 25. It is a great platform for the clothing brand, films, etc.
Unique features:
Scores: It can be viewed when your friend is in your contact list, and posts in any story feed, or chat area.
Snapcode: This is used to add new friends. To get the snapcode, click the ghost icon on the top of the screen.
Snapstreak: It will show you different emojis on the Snapchat names in the chat screens.
Snapchat strategies for business marketing:
- Utilize the personalized content.
- Provide access to live events.
- Conduct contest.
- Merge with influencers.
In conclusion:
Choosing the right platform for your Business should be your top priority. For any business owner, it is important to have their page informative. If you have a startup business and want to make your page look appealing, search for the best SEO Services Delhi or better learn about SEO tips for startups to boost your business. A business should get analyzed first on its target audience and is the reason behind your marketing to use the right platform.
by Puneet Kumar Singh | Nov 3, 2018 | Digital Marketing, Search Engine Optimization
The new era of blogs, social platforms, and review sites makes it easy for users to speak their minds about the products they use. And that is why business owners can’t afford to have bad reviews about their service.
It is important to create a buzz about your product, but one negative review can question your credibility. On the other hand, happy customers can build your confidence and enhance your company’s transparency. If you are looking for professional help to make your website successful, look up to SEO Services in Delhi. Now the question is, How to Deal with Bad Reviews online? Here we are providing you with the guide to fix bad reviews online:
Cleaning up bad reviews from Google
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Step 1
As Google review is genuine if your content is inappropriate, it easily categorized as an ‘abuse’ and then, Google administrative team will remove the content.
Step 2
Contact your local reviewer.
Step 3
Make sure that your contact with negative reviews or bad reviews is public. Despite the bad reviews, you must show up your good behavior to the customer. This will give your business a decent impression.
Cleaning up bad reviews from the Facebook page
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Removing bad reviews from Facebook is not a difficult task. There are two options to fix the negative comments, first is to remove it directly from your page by commenting ‘x’ in each comment box. If you have multiple reviews to remove, then clean up the page. If you want to remove negative star rating from your Facebook page, follow these steps:
Step 1
Login as the admin.
Step 2
From the page editing tool, edit your company’s address.
Step 3
Allow your business’s map to be shown on your page
Step 4
Lastly, save this option. Remember that you will not able to see the positive comments also.
Cleaning up bad reviews from Yelp
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Follow these steps to remove negative reviews from Yelp:
Step 1
Make an impression to the user that you are checking their feedback regularly.
Step 2
The diplomatic behavior of yours can lessen the risk of getting negative reviews.
Cleaning up bad reviews from Amazon
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You may not be authorized to the content and condition of the sales when you are a third party seller. Learn some steps to fix the bad reviews.
Step 1
If the reviews are accurate, then try to deal with a positive approach. Talk to your consumer directly, and then customer has 6 days to remove his content.
Step 2
If the negative feedback cannot be fixed by talking to the customer directly, then you can call Amazon, this will take 90 days to be fixed. To increase your sales, you must learn to make your website user-friendly; this is why digital marketing strategy is important for your brand.
Cleaning up bad reviews from eBay
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eBay demands consistent communication. Below are the steps to fix the negative reviews:
Step 1
Call the customer directly.
Step 2
Try to communicate with them in a positive way and make things better for them.
Cleaning up bad reviews from Etsy
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It is the most difficult site to manage bad reviews. This is because negative feedbacks from Etsy cannot be removed by the owner. Unlike other platforms, it also requires direct contact with the customer.
Step 1
Etsy asks site administrators to remove the negative feedback. Contact admin for help.
Step 2
If the review is genuine, then the policy is to reply them quickly.
Step 3
In that case, make sure that the necessary amendments are made.
Step 4
If the amendments are not happening, then ask other customers to leave positive comments.
Conclusion
In order to fix a bad review and improve your online sale, reassure customer satisfaction. Be generous and patient while handling an upset customer. This will be the Best Responses to the Negative Reviews. You can continue to deliver in the best way possible only by ensuring the expectation of a customer. And if you are extremely new to the business, you can ask for the help from affordable and Best SEO Company in Delhi NCR and take your online sales to the new heights!
by Puneet Kumar Singh | Nov 1, 2018 | Search Engine Optimization
Did you know that Google boosts responsive website? In 2015, Google announced a change to the algorithm and introduced ‘mobile-friendliness rank signal’ on SERPs. The changes are all due to the fact that 60% Google searches are from mobiles, or Smartphones and this is not going to change anytime soon.
Despite this trend, many websites are still not gaining responses. In this fast moving digital era, responsive design has become the standard component in the SEO task as Google Prefers Responsive Designs. SEO tasks are useless if the websites are not optimized for mobile phones, resulting in less traffic. If you are new to the business and want any professional help, look for the best SEO Services Delhi.
Keep reading to find out more about the term ‘Mobile Responsive’.
If you are not adapting this trend, you may invite many consequences such as:
- Chances of getting negative reviews online
- Loss of Web traffic
- Loss of repetitive customers
- Decrease in sales
- Increase in bounce rates
The top benefits of Responsive web designs
The mobile traffic
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As Google is promoting mobile friendliness, web responsive designs have become as important as the search engine optimization and quality content. And if you are failing to do so, you can invite your competitors to outrank you in their index.
No duplicate content
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Most of the companies are nowadays are operating their sites both in the desktop version and mobile version which results in duplicate content across the web. For Google bots, any difference in the URL is considered a unique site. Google’s crawlers do not understand the paper thin difference. Working from the mobile perspective gives you benefits to secure the content to a single URL. Thus, top SEO Services in Delhi continue to generate traffic due to the fact that they have made their websites mobile responsive.
Decrease in Bounce Rate
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Bounce rate refers to the time period noting how quickly visitors leave your site. Google is attentive to the user’s action, that is, the entry and exit timing. A mobile responsive page allows the user to have a perfect view for any website. It provides clean, crisp surrounding for users to browse the website. Thus, responsive web designs to boost SEO.
Faster speed for loading page
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Every company optimizes their website for fast loading as it is the most important element in ranking on the search engines. So make your website mobile responsive and increase your page speed to rank better.
Enhance user experience
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As user experience is the topmost priority, a website needs to be mobile-friendly and easy to access. And responsive web designs make any website mobile friendly as well as give surety of readability and navigation for the site. A website which is not optimized for Smartphones give users a difficult time with websites as they are purely for desktop use. Mobile responsive websites will definitely grow more traffic.
Conclusion
A mobile responsive page usually results in more concise and thoughtful designs. It supports any business to provide a better user experience. It has a positive impact on search engine visibility. Pre-planning the structure, links, and content, will get you expected outcomes. All of this largely impacts SEO strategies and provides them aid to make things clearer.
by Puneet Kumar Singh | Oct 30, 2018 | Search Engine Optimization
SEO has offered people with a steady means of doing business. It is by far the most talked about, searched and widely read topic by web entrepreneurs. However, for all the sophistication that SEO holds, the world of search engines is full of complexity and floated with lots of myths and misconceptions.
The Common SEO Myths are based on misinterpretation of SEO’s work. The matter of fact is that many marketers fall prey to search engines due to a constant change in theories as outdated strategies can actually harm their ability to appear in Google rankings. And if you want to know the correct SEO tactics, you can hire agencies offering the best SEO Services in Delhi.
Take a look at some SEO myths which need to be debunked:
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Myth 1: Link building for SEO is not helpful.
Truth: Google may say that links are not useful today but it still holds a prominent place in the world of online marketing. Through this, Google decides which site to show on the first page. However, getting good backlinks is time-consuming and a lengthy process. Without it, your competitor could win the race of ranking. Now the question is to decide as to which links are good for you. If they bring real traffic to your site, then the links are of high-quality.
Myths 2: Google has a contradiction regarding SERP click or its impact on website rankings which makes the online marketing strategy think that click data is a confusing concept.
Truth: As the whole scenario of ranking is temporary, click-through rates are effective but not valid in the long run in the strategy. Thus, optimizing Google snippets for clicks are must for your strategy. So, you must debunk these Biggest SEO Myths.
Myths 3: Some marketers believe that keywords are one of the most crucial elements in SEO. In 2013, Google had introduced the Hummingbird update which replaced the value of keyword with concept and topics.
Truth: Well, Hummingbird helps to understand the actual context or phrase that has been searched on the internet which does not make keywords any less effective. Keyword research and using long tail keywords are still the most important strategy of SEO.
Myth 4: social signals like pins, tweets, and likes have nothing to do with SEO strategy. According to Google’s Matt, search algorithm does not include any social signals and this statement however is different from the fact social media is extensively used in the ranking algorithm.
Truth: Google never denies the fact that social signals do have an impact on the search algorithm. The task of SEO keeps changing and the fact may be true at a particular time. Thus, Facebook, Twitter, Pinterest, Google+ do make an impact on rankings and are a part of any SEO strategy. So follow some effective SEO tactics to run your business and make a mark in the industry.
Conclusion
These are some SEO Myths You Should Leave Behind in order to achieve success in online marketing. Technologies are not to be understood easily and so is the task of SEO. The face of digital information keeps changing which creates a lot of misunderstanding. But if you want to move forward, stop paying attention to those misconceptions. For professional SEO help, you can look for the best SEO Company in Delhi.
by Puneet Kumar Singh | Oct 28, 2018 | Search Engine Optimization
Once you become an entrepreneur, there are plenty of things to focus on. Maybe your mind is occupied with incorporating a business, hiring staff, making investments, setting the office, etc. But to have a prominent presence in all existing digital channels, you need to focus on the SEO aspect of digital marketing.
SEO Awareness & Expectation
First timers are generally confused about the importance of SEO for Startup Business; they merely design a website and patiently wait for organic traffic to magically get directed to them, which, sadly never happens. Driving traffic to a website not only requires building a website, but also optimizing it for search engines. Let’s understand the SEO Start up Guide better:
Research is the key
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Google doesn’t care what kind of business you are serving, and what your marketing objectives are. Search engines have their own agenda and SEO is all about rankings, so it requires a lot of tactics to keep in mind:
- Identify the search results for the ideal keywords
- Prefer long-tail keywords, and then see who is searching for those terms
- Assemble all the URLs and domain for the top 30 to 50 results
- Then determine those domains which are showing most in the ranking
- And then decide which of these companies is your competition
In order to see your competitor’s site, note each and everything such as usage of the keywords, backlinks and then decide what you can follow and what you can outshine.
Quality content: the much-needed task
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Google is way too smarter than you think. So after researching the keywords, you need to create relevant content which is of use to the customer. Update your blog daily and start promoting your content among the audience. Try to write the best article in your niche by keeping your keywords in mind. If you don’t have enough time and knowledge, take help from SEO Services Company in Delhi.
Optimizing your website
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Since SEO is a dynamic field and is changing constantly. You need to brush up your technicalities, big time.
- Title tags: Try to keep those title tags as unique and crisp as possible.
- Meta description: Write relevant and creative Meta description as it gives an opportunity to users to click on your site.
- Heading: Having subheadings in your content makes the page easy to read.
- Internal Links: Link valuable pages throughout your website but too much inter-linking may reduce the credibility of the current page.
- ALT tags: It is the most crucial element of SEO practice. It tells the search engines about your images and helps them get indexed.
- Sitemaps: XML is the tool which helps you to produce sitemaps. And then it is submitted on Google Webmaster Central so that search engine can index your site.
The Need for off-site optimization
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To build a strong foundation for your website, high-quality links are extremely helpful. You can do by following these steps:
- Team up with other credible websites.
- Write good content and ask your partners to post it.
- Post on social media on a regular basis.
- It is always a better option to linking your website by creating natural one, not the generic ones.
Things to avoid
- Copied content: If you are really looking to serve genuineness, create original and credible content and avoid copied content. You must learn how to avoid content marketing mistakes to earn more links.
- Careful optimization: Placing keywords naturally with the anchor text in all your links will save you from Google’s penalty.
- Off-site linking: There are many low-standard articles posted on low-quality sites which is unapproved by Google. So avoid that practice.
Editor’s note
If you are doing SEO for Startups, you need to explore more opportunities to appear on top of search results. If you’re still in a dilemma about investing in SEO, then you must see your competitor’s website to make a powerful presence in today’s visual medium.
The more you research, the more you can focus on content creation and SEO tactics. If you want effective results and you don’t have a budget, look for the best and affordable SEO Services in Delhi.
by Puneet Kumar Singh | Oct 26, 2018 | Content, Search Engine Optimization
SEO copywriting is the primary element in any SEO strategy. Earlier, SEO was all about writing compelling content using targeted keywords and few words which were linked to the targeted pages. It was easy, but worthless in the long run. Nowadays, there are numerous tactics involved to get the attention of the users. By writing quality content, your website will land up many potential readers on your lap. So, writing good content is important, both for the readers and Google search analytics. Have a look at some strategies to produce effective SEO writing:
Write from the customer’s point of view
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You can’t write anything at random; keep in mind as to what benefit the customer will derive from your content. In simple words, your content must be appealing enough to draw the customer’s attention click here. Write it from their perspective so that your site will get more readers. Value your customers if you really want to grow your business.
Research for keywords that work
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The keyword game isn’t new anymore. But the thing which is worth noting is that Google analytics is much more than basic keyword usage. It may not penalize you but is not going to benefit you either. So, prepare your content with targeted keywords and avoid any unnatural keyword stuffing.
Engaging the reader
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Before writing anything, ask yourself ‘who is going to read this content’? Always keep in mind that you are not writing for the Google algorithm but for the reader. And that reader is your future customer who genuinely reads your stuff. You must have uniqueness in your writing that your reader fails to find anywhere else. And for that you need to research more, and read SEO Content Writing Samples for more knowledge of SEO writing. You can’t be a master of SEO in such a short period of time, so ask for professional help. For doing so, you can go for the best SEO Services in Delhi.
Supplement Content
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Supplement content is the term which you may unaware of. It is the feature that helps the user to navigate your site through another way such as articles, blogs, and any other useful content on your website. It should be relevant so that user finds it meaningful. For using it, you must be alert as excessive use of supplement content may distract the user as well as Google.
Attain the specific reading level
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Readability level holds an important place in SEO writing. It is the measure of readability of your content. By creating high quality content, your content may be viewed under ‘Advanced Readability Section’. If you want reach the maximum number of readers, you need to be grouped under basic or medium level. Most people recommend that the readability level of any content should be under 8th-grade level. To measure this, there are many tools available such as Flesch-Kincaid Grade Level or the Gunning-Fog Score and SMOG index.
Answer the important questions while SEO writing
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Readers always look for answers in a piece of content. For example: ‘How to Write Blogs for SEO’? Or How SEO grows your business? Or know about SEO Copywriting Course. These are some general questions that users ask on a daily basis. So if you are writing a piece of content, you must be sure that it provides the answers for all the questions asked. Make sure that your content is helpful to the users.
Conclusion
The main goal of SEO writing is to gain the maximum number of visitors. But it is also important to create such content so that potential customers soon turn into actual customers. After all, that’s the goal, right? So, you need to push your limits to be a professional SEO article writer. Seek help from the agency proving the best SEO Services Delhi , and take your business to soaring heights.
by Puneet Kumar Singh | Oct 24, 2018 | Digital Marketing, Digital Marketing Tips, Search Engine Optimization
Improving organic search rates through SEO is not an easy task. It is even harder when your boss does not understand the meaning of SEO and why it is important. Your boss always sees the bigger picture and hence misses the little elements which are important to form that big picture. If you have ever worked with SEO even once, you must have encountered some of the terminologies such as 404s, redirects, backlinks, spiders, canonicals, and indexing. These unusual terminologies are confusing enough to make your boss question the caliber of Search Engine Optimization in the end. So, it is high time to tell your boss about the SEO Value and all about SEO tasks.
Here are the 5 ways through which you can communicate to your boss and tell them the reasons behind your tactics or choices:
Clear their concept about SEO
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The first and foremost thing your boss should really know is: what is Search Engine Optimization. It is basically doing anything and everything to reach your target audience by appearing in top Google searches. And in order to do so, there are many plans and strategies involved. While educating about SEO, start from the basic and then define all the jargon terms.
Brief about a certain strategy or action
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The key element of any business strategy is implementing the correct SEO tactics. Instead of making your bosses understand about your actions, teach them about Google Analytics SEO Dashboard which gives a wider picture of SEO and also informs them how Google operates. To show up in top search results, brief your boss about SEO strategies that will grow your business and leads.
Land up with the correct explanation for your target audience
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In order to inform about your actions to your boss, you must target all of those people who always come to you with a puzzled expression. Be it the personnel, marketing team, executive personnel; brief all of them about your SEO plan. Discuss with them how Business Value of SEO holds a prominent place in any company to boost rankings.
Prepare your documents
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If one does not have any idea about SEO, you will get a blank reaction in return for sure. In that case, you need your documents and accurate data to support your strategy. Stick with metrics which will work in your favor for sure!
Present yourself with credible SEO strategies
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In order to make your SEO task authentic, you need to come up with your own credible strategies. It can be done by doing some basic things like writing articles on behalf of your company. For SEO, you must keep all the reports and data with yourself. To accomplish this, you can do the following:
- Record the conversions from search traffic and then, link those numbers to the revenues.
- Keep a track of your competitors and see what strategies they are adopting.
Conclusion
There are plenty of jargons when the topic of SEO comes in front of us. Though SEO has been gaining a lot of attention quite recently, not many people know about its uses and benefits. The best way to deal with your CEO is to give an outstanding performance by incorporating the best SEO strategies into your website. However everybody is not aware of the nature of search engines, so always keep a back up of your data to avoid any misunderstanding. And if one really wants to grow his/her business, SEO Services in Delhi is the best solution for them as SEO is the most important factor in page rankings. You can also look for the best SEO Company in Delhi NCR for more insight.
