E-commerce industry has seen immense growth since its inception and has transformed the way businesses operate. The Indian E-commerce market is expected to grow and flourish in the years to come and hence the E-commerce brands are adapting to the latest SEO trends that will rule 2019. In addition to the e-commerce tactics that are changing the game for local businesses, SEO has also emerged as a game changer in the field of e-commerce.
Businesses are taking help from the top SEO companies to emerge out as leaders in the e-commerce domain. To take over the present year, here are some effective SEO tips that businesses must follow:
- A faster load time
If your website takes time to load, you need to reduce hat time before the udders get irritated and leave your site. Making an improvement in your site speed is absolutely crucial and you can do that by removing all the excess calls that are causing your site to lag. Also, compressing your image size is a proven way to increase your site speed in an instant, thus solving the problem.
- Mobile optimization
The phase of digitization has increased the usage of mobile phones to a considerable extent and is, therefore, an important aspect to pay attention upon. Make sure that your website is mobile responsive and doesn’t take time to load on the mobile phone, thereby enhancing user experience.
- Eliminate site errors
404 error pages, broken links, and sitemap errors are some of the glitches that you need to deal with if you want to pump up your SEO ranking. Resolving them will help Google index your site in a better manner, thus positively affecting your search rankings.
- Enable canonicalization
Alternatively known as Canonical Tagging, this technique tells the search engines that the URL of a page represents its default master page. This technique transfers your SEO to the default page that you want to rank. It is effective when you have multiple URLs and can have a significant impact on your search rankings.
- Customer reviews are important
Customer reviews are the testimonials to the services that you provide and therefore it is important to add them to your site as highlights. Also, make optimum use of the schema.org language to show your product reviews and stars on the SERPs.
- Use markup
To attract more visitors on your page, it is important that you get featured in Rich Snippets and Knowledge Graphs. These places attract a huge visitor base and are hence the best way to attract the audience and drive more traffic to your site. For that, you need to do some markup formatting. If you are unaware of this technique and need professional help, you can look for the best SEO services.
- Add breadcrumbs
Breadcrumbs act like a roadmap that shows the way to the search engine to crawl and index your site. This is the least you can do to enhance your user experience and get more traffic to your site. Also, for the search engines to effectively index your website, make sure that your content is optimized, pertaining to the product descriptions and product categories.
Search engine optimization is an important tool for any business and its trends keep on changing as time elapses. The top SEO companies hence are offering every bit of help to companies, big and small to improve their online visibility and gain more conversions. So if you are one of the e-commerce brands desperately wanting an upliftment, look forward to these tips that immediately improve your SEO ranking.