Pay Per Click (PPC) – as the name explains, this refers to a ‘sponsored ad’ on the top or side of the SERPs. The brand pays only if the ad is clicked. This type of marketing can be targeted for a particular type of customers by displaying these ads for specific keywords. Not only these ads are attractive; they work effectively to various kinds of industry.

SEO – Search engine optimization refers to optimizing your website content for specific keywords and phrases to increase the visibility and improve rankings in search engines. It is an amalgamation of various strategies and techniques to increase the organic traffic on the website. SEO includes a well structured, well-organised website layout, relevant, interesting,

Content Marketing – Content is the fuel that drives the engine of your digital marketing efforts. Content is what people are looking for on internet and content is the foundation of all your SEO as well as a Social media presence. A brand requires content that informs, educates, inspires, is relevant, unique and engaging to attract higher traffic.

Social Media Marketing – refers to use of various social media channels to increase direct and indirect traffic on brand’s website, increase brand awareness and to improve customer relationships leading to increased CRs. Social media marketing has immense scope due to its worldwide appeal and includes content that is interesting and highly likeable and shareable.

Influencer Marketing – is the type of marketing where an influential person is identified and engaged in promoting the products and services of a brand. The influencer has a positive influence on people and a massive fan following due to his expertise, knowledge or skills in his field. He can influence the purchase decision of the customer and improve a brand’s image.

Email marketing – This is one of the quickest and most direct ways to reach potential customers and notify them about your products and services. An effective Email campaign must be engaging, educates, relevant, and informative. Email marketing requires few qualities for campaigning efficiently like trustworthiness, relevancy to the sender.