A corporate and business branding process involves:
Research and Audit –
A brand needs to understand where it stands in the market presently, how it’s product is analysed and perceived in the market. Identifying the target customers is the first step to creating a brand identity. Brand identity should reflect the aspirations and preferences of the buyer. It should consistently resonate with the target audience and stay true to the brand’s core value.
Competition analysis –
An in-depth research on the competitor’s strategy can help you gain an edge in the market. A company should look for the competitor’s information like – their target customers, the taglines used, their logo, their advertising campaigns, the keywords used in content, their positioning, their social media involvement, number of stores and their location etc.
Establish your unique voice –
A brand should find out its unique voice that captures the essence of the company. It has to identify its core values, its vision and mission statement through observing customers and management. Also, it should make transparent its value proposition to the consumer. This is the base for building a brand that actually represents your company.
Creative elements –
Now, it’s time to create the look, feel and voice of the brand that will be used on various marketing platforms like display boards, website, social media, advertising campaigns, packaging etc. The colours, fonts, logo design and overall style should reflect the brand’s basic ideology. Innovation and connection with the audience is a prerequisite for designing this look.
Implement strategy –
Building a brand identity takes time. Implementing strategies help grow brand awareness and strengthening the position of the brand. Content Strategy is required to build SEO friendly content that connects with the audience. Social media strategy helps to advertise on the various social media channels like Facebook, Instagram, Twitter, YouTube etc.
Analyse and evaluate –
It is essential for a brand to establish a unique voice and identity with the customers but that doesn’t mean it shouldn’t change over time. Companies must evaluate their strategies and evaluate their products to ensure that it delivers on the brand identity. It is easier to track and test the target customers and their preferences with the different tools available on the internet.
Want to create a brand identity for your products
Research & Discovery
Building The Brand Style
Why choose us?
As a corporate design identity company, we understand that in this fast-paced digital age, how important it is for a company to have a strong brand identity. With the intense competition in the market, it is crucial that the excellence of your product shines through. We, at WebDaksh, are a reputed team of professionals with more than ten years of experience of working in different markets and understanding of the audience. Our committed efforts have helped us gain an in-depth perspective of the needs and expectations of the buyer persona in various segments. We have a large number of customers that speaks volumes about our dedicated approach and focused efforts in implementing marketing strategies that help in establishing your brand firmly in the industry.
You can avail our brand identity design sevices with us to increase your brand awareness and create a powerful brand identity in the market.