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5 seo tactics that are ruining your business

Have you been struggling to generate traffic on your website through your SEO?

Making a website function effectively is one of the most difficult tasks and you do anything and everything you can to generate traffic on your website. But, there are some elements that cause disruption. Those bugs are nothing but mistakes from your end that are deteriorating your SEO content leading to low search traffic. Oh no.

Search engine optimization is something that you cannot take for granted! It can be happiness on your plate when you know the right way to tackle things. Otherwise, you are in a pool of trouble. Don’t panic. We’re here to help.

Here are 5 bad SEO tactics you should stop using, N.O.W!

  1. Stuffing keywords

    Stuffing keywordsImage Credit – varvy.com


    If you’ve been following this practice of putting keywords unnecessarily in between lines, it is natural that you won’t get any traffic. Usually this practice will put your blog into spam. Stuffing keywords in irrelevant places means that you are trying to promote your website, wanting it to appear in the top searches. But, think about it. Is this how great websites generate traffic? Never!

    Here’s what you should do:

    • When you look for a topic in Google, go to the bottom of the page and you will see a set of links in blue right at the bottom. Use those as keywords.
    • Put keywords with variations in them, keeping in mind the relevancy of your topic.
    • Make it look sophisticated, instead of desperate.
  2. Adding too many back links 

    back linksImage Credit – backlinkchecker.ch


    There was a time, millions of year ago when back links used to bring traffic to your site. Not anymore.

    You think you’re smart? Google is smarter. Putting back links as an anchor to your content is a healthy practice provided that that the link which you have put is that of a good website and holds relevance.

    Here’s what you should do:

  3. Adding duplicate content 

    duplicate-contentImage Credit – www.textmaster.com


    In today’s world where plagiarism is detected within seconds, posting duplicate content is an act of sheer stupidity. That simply means you need traffic, by hook or by crook. If you think you can do that, you will soon realize that your content is being thrown into trash.

    Posting duplicate content shows that you are not serious about your website. You are posting content just for the sake of posting it. Well, it’s time you wake up and get rid of these bad SEO habits.

    • Hire professionals that offer services related to content writing in Delhi.
    • Write fresh content that is different from all other websites; do a lot of research.
  4. Irregular posting 

    postingImage Credit – coobis.com


    SEO is something that runs with time. If you are not posting regularly or not updating your website timely, Google will push your website to the fourth or fifth page, which is equal to TRASH. Having a lethargic website is equal to having no website at all.

    Here’s what you should do:

    • Post blogs regularly. Fish out topics that are fresh and write blogs that perfectly go with the search results.
    • Keep updating your website regularly.
  5. Choosing quantity over quality 

    quantity over qualityImage Credit – austrimag.com.au


    This is one of the most common SEO tactics resulting in lower traffic and less conversions. Do you know why? Topicality and relevance are two terms that need to be paid attention upon.

    Posting one good SEO article every two days is far better than posting two irrelevant articles each day. This is where you need to realize that quality is what you should give preference to.

    Here’s what you should do:

    • Write content that is SEO friendly. Incorporate relevant keywords, interlinks and outbound links to enhance your content.
    • Make your content have meaning. Remember, you are writing for humans, not robots!
    • Exhibit a high degree of E-A-T (Expertise, Authoritativeness, and Trustworthiness) through your content.

Conclusion

In a world where content is king, you need to make sure that you follow the right set of guidelines to attract more traffic on your website. Always remember that SEO cannot work with content. Integrate your SEO into your content marketing strategy for best results. So follow these SEO tips and bid farewell to these bad SEO habits.

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