The Beginner’s Guide to Landing Pages

The Beginner’s Guide to Landing Pages

You don’t get attracted naturally for any website. Instead, it is the effective content of the landing page that lets you explore the particular website and buy several products. Landing pages are the welcoming page of any website that is displayed whenever any visitor arrives or lands on that particular website. Moreover, landing pages play a crucial role in deciding the conversion rates. Having read that, you must be wondering why do some landing pages tend to fail. Well, today we would guide us about the beginner’s non-failing SEO Tips.

To start with you must adhere to the fact that there are two types of landing pages viz Click-Through Landing Pages and Lead Generation Pages.

1. Click Through Landing Pages:

lading page creationImage Credit – 42works.net


These pages have the goal of persuading the visitor to click through to another page. They are typically used in eCommerce funnels. There is generally the first webpage that visitors land at.

2. Lead Generation Pages:

lead generating pagesImage Credit – landerapp.com


These pages are used to capture user data, such as their name and email address. The sole purpose of such a page is to collect information that will allow you to market to and connect with the prospect at a particular time.

Having known the basic differences between click through landing page and lead generating page. Here are several points that should be kept in mind while writing for landing pages:

Tools like Premise aid you in writing and publishing effective landing pages.

  • -Make promises to the readers regarding the product or the subject of your writing.
  • -Understand the purpose of your landing page.
  • -Understand the feature, benefit, selling point, term, and condition prior to writing in depth.
  • -Precisely select the key points and explain it to your readers without taking much of their time.
  • -Ask questions to yourself regarding “have you succeeded in explaining to your audience the right point?”
  • -Go through your content and ponder onto point as-Did you summarize the strongest points?
  • -Last and but not the least ask yourself if you have selected an impactful design for your content?

Apart from the writing tips, you must heed onto some crucial components as-

Use Of Testimonials

testimonials
Image Credit – hallaminternet.com


Studies suggest that 92% of your leads prefer reading an online review prior to making a purchase. Which means “testimonials” must be included on your landing page. A landing page without testimonial is just as a muffin without its manufacturing and expiry dates.

High-Quality Images

high qualityImage Credit – photoshoproadmap.com


Humans love visual. There is no denying the fact that a well-designed page tends to drive our attention 94% of the time. High-quality images are the easiest way to keep people stuck on your landing page like glue.

Use the concept of BOGO (Buy One Get One)

buyone get oneImage Credit – air-tan.com


Applying the concept of BOGO (Buy One Get One) on your landing page tend to drive a lot of traffic on your webpage which results in increased checkouts. You can come up with offers as- Download the FREE PDF (or whitepaper) with xyz product etc..

To Sum Up…

Now that you are well-equipped with the landing page essentials. It is crucial to follow them and imply in designing an effective landing page for your website. However, you would love to explore the best SEO services in Delhi and get some help in improving the rank of your website. Hit in to explore everything about the best SEO Company in Delhi.

Why Should You Hire A Digital Marketing Agency?

Why Should You Hire A Digital Marketing Agency?

Online businesses are the crest of their evolution because every small and large organisation is creating its website to attract the online audience. There is a big difference in online and offline marketing in terms of the rules and regulation to gather to the customers. Hiring a digital marketing agency will get all of your problems solved at one place. These companies are capable of creating best and interactive websites, implementing SEO, social media promotions and will give you the best digital marketing tips that you might have been searching from a long time. It becomes challenging to emerge as a reliable brand on various digital channels without taking the help of a service providing company.

Here, we discuss some benefits of digital marketing agencies and how they are helpful for any business.

Experience and Knowledge

A significant benefit of hiring a digital marketing agency is their brilliant understanding of the online world of marketing. Due to considerable differences in the offline and online marketing domains, it is recommended to seek help from the professionals for optimum performance of the website. Digital marketing companies have the team of experts, who are very well aware of the clients’ expectations about the site and how to promote it on various digital channels. Be the quality SEO-friendly content or social media marketing or monitoring the analytics, these services agencies have all the techniques and can implement them as per the business requirements.

Read Also: Top 10 digital marketing institutes in delhi

Adequate SEO Implementation

Search engine optimisation aka SEO is the most significant benefit of hiring a digital marketing agency. Online marketing has no use if the company website has not regular visitors and no one is looking for service and products. Today the competition is to secure higher ranking is the search engine result pages and that what is achieved by using advanced SEO techniques. These marketing companies understand how to implement SEO efficiently to get more traffic on the website that can further convert into the sales. They also check the efficiency of the plans by analysing various digital marketing metrics.

Creative Web Designing

Nowadays, digital marketing agency also offers website designing and development. This helps the clients to reduce their stress that they might get while thinking about creative, user-friendly website. With the hike in the mobile users, the business websites are needed to be mobile friendly. From the very beginning of the homepage to every internal service page the web designers of these marketing agencies got the best tools to create the best company website.

Read Also: How to Hire Best Digital Marketing Agency in Delhi

Social Media Promotions

It is essential for any organisation to show its presence on various social media platforms to increase its public reach. A digital marketing company is capable of creating the best promotional campaigns that may run on multiple social media channels like Facebook, Twitter, Instagram, or Google plus. This ensures that the company is regularly interacting with its customers and thus builds its trust among the targeted audience. With best content writers, photo editors these agencies can create engaging posts that increase the user engagement on your products.

For startups, those are planning to initiate the online marketing methods for their businesses. It is better to call a reliable digital marketing agency in delhi at your service. A reputable agency will provide you all the facilities, including website creation, content writing and marketing, SEO, social media promotions at affordable pricing. They will create various digital marketing strategies on the basis of your present business conditions. Thus they will suggest you the best plan for your organisation and to drive more sales.

How to Improve Your Customer Acquisition Strategies

How to Improve Your Customer Acquisition Strategies

With the advent of fast digital technologies, marketing has now transformed to be more active, less expensive and can be evaluated quickly. Digital marketing is a beneficial way to promote business and to retain the previous customers and get the newer ones. The increase in online interaction and a vast number of online channels signify the need of making better customer acquisition strategies.

These days’ social media and other digital platforms are very efficient to improve the targeted customer engagement that will lead you to acquire new customers and to create long-term relationships with them. But how the businesses are using digital marketing to attract new consumers?

The main idea to run a business is to provide the services after considering the users’ expectations. Suppose a company is using the best promotional campaigns but its services are not meeting the user’s expectations. Do you think that business will be able to gather more customers by just using the best digital marketing strategies? No, because everything begins with the quality content or the services.

Read Also : Top 10 Digital Marketing institutes in delhi

Here you will find some suggestions related to creating compelling and efficient customer acquisition strategies to lead your business to greater heights:

Quality Content

Customers should be the prime focus of any promotional campaign. It is essential to create and present valuable content to your online visitors for the customer acquisition. The main idea behind creating quality content is to fulfil the customer requirements and also improve the existing visitors’ engagement. For the people searching for a solution on the internet, your content is the only way to interact with them.

Value Proposition

In simple terms, it is defined how your services are better than the others. What values or benefits you are offering to the customer. While making customer acquisition strategies it better to use various analytical methods like SWOT analysis, cost-benefit analysis for a clear picture of how to make a difference while providing the same services.

Read Also: Digital Marketing Tips for Small Businesses

Social Media

Social media now becomes the pool of target customers. A smart businessman concentrates on the specific social media channels where they can find their potential customers. It can be a Facebook group, Twitter feeds, Instagram page, etc. It is a good practice to view some social media platforms to make better customer acquisition strategies.

Search Engine Marketing

Also known as paid marketing, this digital marketing technique is also used by many marketers to get new customers. However, it’s better to do some market research before creating paid search campaigns. If the paid search is done in the right way, it can give you new leads instantly and results in high ROI.

Mobile Optimization

There is no doubt that today the best customer acquisition strategies include mobile-friendly web services to grab the significant number of mobile users. People nowadays don’t sit in front of their laptops or desktops; they buy the services from any location by using their phones. Therefore you have no alternative to creating mobile-friendly websites to attract new customers.

Today you will find many experts giving digital marketing tips and helping new businesses to reach the higher heights of success. But it is essential to learn that in the online world “Content is the King”, even if you are lagging a single percent in the presenting the user-oriented then no marketing strategy will save your business from deterioration. So start looking for the best digital marketing agencies, which will able to provide you with both content writing and marketing service and also saves your expenses.

 

 

How to Hire a Reliable Digital Marketing Agency in Delhi

How to Hire a Reliable Digital Marketing Agency in Delhi

It is better to opt advanced SEO strategies in order to get more traffic through SERPs (Search Engine Result Pages) and to generate more business revenue. However, it is expected that as a business owner you may want how to apply various digital marketing strategies but cannot learn that due to other responsibilities. But, your problem can be resolved by hiring a digital marketing agency in Delhi. Don’t get disappointed after reading Delhi, as these agencies also provide online services in order to help the startups Pan India.

The primary reason for hiring a services provider is to get higher rank in the search engine results, as people will click those links that come first in the Google search results and consider them trustworthy among those comes lower in the rank. And if your pages are coming on the top of the searches with better placements of targeted keywords then the chances for your website to gain more website traffic increases. As the traffic on your site increases, your services start gaining popularity and that yield to more customer leads and ultimately raise your profits.

But you must go for a trustworthy company as frauds are present to steal your money. Here you will get some points by which you can find a reliable digital marketing agency in Delhi.

Using White Hat SEO

You may not know, but SEO is of two types, one is the white hat SEO which is allowed by Google to get better SERPs rankings. The second one is black hat SEO which works against the Google’s policy. You must make sure that the agency you are going to choose is following the white hat SEO methods and promote your business genuinely and legally. Because you may get faster results after using black hat SEO, but doing this will get you under the radar of Google and cyber cell of our country as you are practising illegal marketing methods for business promotions.

Read Also: Top digital marketing institutes in delhi

Have Knowledge of Google’s Latest Algorithm

Following the Google latest algorithm to make your digital marketing strategies will keep you one step ahead of your competitors. Today search engines are evolving day by day and become smarter to separate the quality, user-oriented content from the junk of spam content. Responsible digital marketing services in Delhi keep themselves updated to provide the best help to their clients, and that ’s what you need check.

Able to Provide Quality Content

Content writing is the key to SEO. Any expert marketer begins the series of digital marketing tips from writing quality content for the websites. The reason being the content is the king on all digital media channels. Whether you want high search engine ranking or social media promotions, the first thing is to create user-specific content hence, it is better to look for the types of content writing is given by any digital marketing services in Delhi. Hire such agencies having expert content writers to save your budget of hiring separate content writing services.

These are some necessary checks that every small business owner must do before a digital marketing company. The checks are not only restricted to Delhi region you must be aware in your area also. Before hiring a digital marketing service provider in Delhi, it is better to learn something from your end, do some research about the process of digital marketing, SEO, paid marketing, social media marketing, and content marketing. This will help you to share your arguments about the types of services you want and also increase your confidence level in front the experts of digital marketing. You can even compare the prices that various digital marketing agencies are charging for their services and then choose the best for you.

Digital Marketing techniques to learn from your competitors

Digital Marketing techniques to learn from your competitors

Digital Marketing techniques to learn from your competitors

A full proof digital marketing strategy comprises of quality content writing and marketing, ethical white hat SEO techniques, optimum backlinks creation and social media promotions.

But wait, I didn’t say that all these digital marketing techniques will yield a better return on investment in future. Because today every marketer is following the same algorithm, hence you must do the something different from them.

Here, I will try to explain some necessities that might create a big difference between you and competitors digital marketing strategies.

Before, coming to the main point of discussion, you must calm down and ask the following question to yourself:

“Have you ever done the competitive analysis of your business?”
If the answer of above question is no, then believe me you are just wasting your time to create new strategies because they are not based on what your competitors are doing to promote themselves.

Let me tell you a hidden reality, spying over on your competitors’ digital marketing techniques, will help you to form a basis of comparison and to keep an eye on your mistakes. It doesn’t matter whether you are a noob to online marketing or a master of it, you must take a regular look at your competitors’ strategies to stay motivated to do better than them.

If you are thinking about the ways to search for competitors, then you must move your head around in your surroundings to check for those who are providing the same services but have a better business ROI then you. It will give you a better vision about your target audience, and how to attract them.  Once, you’ve understood the tactics; you will be able to create digital marketing techniques on your own.

So, let’s come straight to the topic and here are some things that your competitors might teach you.

Read Also : Best institute for digital marketing course in delhi

Target Audience & Traffic

Maybe you are wondering now that you are acquainted with your target customers and the sources from where they are coming. Still, it is better to take a look at your competitor’s site and analyse how they are getting more business than you. By collected data, you will be to make more powerful strategies and can implement those digital marketing techniques more productively.

Content Is King

Most of the marketers think that only original content get sold quickly, but that’s not true. In this never-ending domain of online marketing, presentation of the material also matters, and it is possible your competitors are using various ways that you are not doing.

What Are the Mistakes

The ideal way to progress is to keep a check on the mistakes and rectify them accordingly. Even your competitors might go wrong in some places. Thus it is a good practice to monitor their promotional campaigns and what’s wrong with their digital marketing techniques. After doing this, you have to avoid those mistakes and concentrate on creating better plans.

The best plan to learn the art of digital marketing is from those who know it very well. Once, you have discovered the significant steps they are taking for their promotion try to use them as your digital marketing tips.

In India, we have the highest internet users in the world. That’s the majority of companies are trying to attract the target customers on Indian origin. Delhi, being the capital of the country emerged as the hub of opportunities for small businesses and startups. Many digital marketing agencies in Delhi are providing services are connecting the new companies to this online realm. Digital marketing services in Delhi has shown tremendous growth in the past decade and still flourishing.

Digital Marketing Course for Beginners

Digital Marketing Course for Beginners

You may want to learn the art of online marketing aka digital marketing. This small yet comprehensive digital marketing course will answer your every question related to online marketing and how it is beneficial for your business.

What is Digital Marketing?

Digital Marketing is an online promotion technique wherein businesses target the potential customers through the digital medium to sell their products and services. It involves careful planning of Digital marketing strategies so that the campaign could reach to the every target audience.

Benefits of Digital Marketing

As per various studies, it was revealed that the number of active online users has been increased and reached approximately 2 billion. Now, if we use some mathematics say that 1/100th of this number is your target audience, that means with the help of online marketing you will be able to reach two lacs of people. Hence, you can imagine the power of digital marketing and how this digital marketing course is going to help you increase your business.

Here are some digital marketing tips that will be helpful in creating a successful strategy.

Determine Your Audience

It is essential to know what the purpose of your business is, and who will come to take your services. Such knowledge will help you to choose the most appropriate digital channel for your brand and also specify what online tools are useful for you to reach your target customers quickly and to get them converted into sales.

Create an Extensive Strategy

The primary goal of this digital marketing course is to tell you how the online marketing is working and creating a comprehensive strategy is a part of it. At this step, you define the goals for your brand and your promotional campaigns. It will allow you to focus on specific marketing channel and for evaluation, you can use analytics tools like Google Analytics to compare the progress.

 

Use Integrated and Optimised Accounts on All Platforms

After reading so many things in this digital marketing course, this is the correct time to tell you that having accounts on all digital marketing channels is not sufficient. You have to make sure that all the marketing platforms are working best and giving the peak positive outcomes. The factors that you must take into consideration is the continuous customer interactions; this can be accomplished by creating posts on your social media handles, or by creating user-friendly websites with quality backlinks and use of advanced SEO techniques. Nowadays many online marketing tools are providing facility to combine all the platforms and make them work in a synchronised manner as it will build your brand’s reputation on all the platforms simultaneously.

Offer Quality Content

You may hear about the acronym QERO which stands for Quality, Engaging, Regular and Original. With is the help of this digital marketing course it is advice you that if you are promoting your business online, then it is better to post original, interactive and quality content on a regular interval of time to build your reputation among the audience.

Use Smart Tools

You will find thousands of digital marketing platforms, and it is difficult to work on each one of them. Hence it is better to use smart alternatives like Buffer, Everypost and Hootsuite; these tools will allow you manage all your social media accounts at one place. MailChimp is the best way of doing email marketing, and Adroll will let you improve your customer engagement.

Integrated With Traditional Marketing

Last but not least lesson in this digital marketing course, if you want to be a successful marketer then don’t forget to combine the traditional marketing methods with digital marketing strategies. The reason for saying this even now people in India loved to watch TV and listen to the radio in their leisure time and promoting your brand on these channels will allow you to reach more audience.

Digital marketing is evolving day by day and hence acting as a critical component in the majority of industries. Therefore as soon as you know about it, it will help you save your budget on external digital marketing agencies.

Hope that you like this simple digital marketing course for beginners.

 

Puneet Singh is running a re-owned digital marketing agency in Delhi and always ready to tackle the new challenges in this rapidly changing online marketing environment. He already helped a lot of small business to stand by giving quality digital marketing service in Delhi region.

How to Start a Career in Digital Marketing

How to Start a Career in Digital Marketing

Today, Digital marketing is an emerging industry. Youngsters these days are looking for various career options in digital marketing because it is the only field allow them to learn new things daily. The excitement of work and vast working domain including, SEO, content writing, SMO, web designing, and much more makes it the first choice for everyone to work.

Here comes a challenge “how to start a career in digital marketing?” Some people will advise you to join courses or get an MBA degree in digital marketing, 100 types of certification, blah blah bla….

So.., How to learn digital marketing? This question comes to everyone’s mind, and you must read the following context to clear the clouds of problems from your head.

STAY UPDATED WITH THE LATEST TRENDS

It is the first and primary step to learn digital marketing online. You must be aware of the latest ups and downs of industry or services. You can get the newest information from the some best digital marketing websites like marketing land, the Moz blog, Econsultancy and you can look more on the internet. It will increase your knowledge and make you different from the other in front employers.

LEARN TO CODE

Website development and designing is the process of digital marketing. You must know some of the coding basics related to HTML, CSS, JavaScript, PHP development, WordPress and other CMS as your knowledge will speak when are working for the industry. You can learn programming online from CodeAcademy or MIT Open Courseware as these websites can teach you in free.

START YOUR OWN BLOG

After getting acquainted with the digital marketing and website development you can start your own blog. You can even create your own WordPress website. You can use various digital marketing strategies to show your presence in the online world. However, don’t use any shortcuts because your present hard work will create your path to enter in the industry.

ANALYSE THE DATA

After following the fundamentals to learn digital marketing and then created a place to show your an online presence. It’s time for self-realisation. You can start analysing stats of the blogs you have posted. The data is in the form of number audience reading it, commenting on it, sharing it and knowledge you have gained so far. But don’t rely on the present data if you want to improve yourself. Keep practising to be the master in all kinds of digital marketing tips.

JOIN A COURSE

You will find some mistakes after analysing yourself and the data. To get complete knowledge of digital marketing, you can join a course to learn digital marketing. You select from the online mode or the offline mode of learning as the per your schedule. A certification in digital marketing empowers your resume with an academic background and build positive image among the recruiters

Read Also : Top 10 Digital Marketing institutes in delhi

SOCIALIZE YOURSELF

To start a career in digital marketing, it is essential to increase your visibility on various social media platforms especially LinkedIn. LinkedIn is the best online portal that connects recruiters to potential candidates. You can learn from experts and also showcase your knowledge that will help you to get your dream job.

JOIN A NETWORK

Joining a network related to digital marketing is the part of socialising yourself. You can join various digital marketing forums like highrankings, SEOchat, warriorforum, and many more you can find on the internet. Such panels will help you to find a perfect mentor who can teach you all the tricks to be an expert in digital marketing and its various fields like SEO, SMO, SEM, PPC and many more.

BEGIN WITH AN AGENCY

After getting knowledge from various sources, you may start considering yourself as a digital marketing expert. But that’s not true; even the master get sometimes ditched due to continuously changing SERPs algorithms. That’s why I advice you to start from a small digital marketing agency. Because agency now a day are catering to many services and it will be good exposure for you to learn digital marketing.

Read Also: Digital Marketing Tips for Small Businesses

Enter the industry

After working in a small digital marketing agency, you will be aware of the ups, and downs that the industry may face. So, at last, it’s time to start a career in digital marketing with some reputed firms in the industry.

But, don’t forget to work hard and learn more.

Those days were gone when India was only recognized as a land of diverse culture and people. Today our country is becoming a land of growing startups. Due to rise in various startups the demand for digital marketer has increased tremendously. Delhi being a capital India is the hub for all small business. You can find a digital marketing agency in Delhi very easily. Such agencies can help you regarding SEO services, also work for you as a content writing agency.

How to become a better Digital Marketer

How to become a better Digital Marketer

With internet driving the world, the digital marketing industry is booming, and the intense competition demands that a brand adapts to the latest technological changes and stays ahead in the market. Digital media has become a part of our everyday lives, and a digital marketing strategy becomes an important tool that defines the success of a business.

Digital marketing is all about advertising and promoting the products and services on the internet. A digital marketing company in Delhi is required to build and implement an effective digital marketing strategy that establishes the brand the market and achieves its objectives

A digital marketer offering digital marketing services in Delhi offers following benefits for the company:

  • Connects the brand with a wide range of audience.
  • Improves visibility of the brand.
  • Taps the mobile device segment productively.
  • Increases traffic and improves conversion rates.
  • Increases credibility of the brand in the market.
  • Establishes the brand as an industry leader.
  • Improves brand loyalty among customers.
  • Improves brand-customer relationship.
  • Increases ROI for the brand.
  • Keeps the brand ahead in the market.

Digital marketing is a constantly changing field. The changes and introduction of new techniques, methods, preferences and continuous innovations in the market require that a digital marketer keeps himself conversant with these changes. Listed below are few ways to help you get better at digital marketing:

Use online resources – These can be free tutorials or various paid technical courses. Many of the online resources are free and can help you learn new skills, adapt to new techniques and broaden your marketing horizons. Make use of these courses to help you gain a competitive advantage over your peers. Also, they also look good on your resume. Training programs and content is available for graphics designing, web development, SEO, coding, principles of mobile websites, designing and digital sales, project management etc.

Make use of the online Digital marketing resources – Make reading a habit and read credible industry publications like Moz articles or similar publication articles to keep up to date with the latest in the industry. Also, keep an eye on Google updates and changes happening on various digital marketing platforms. Follow the leaders in the industry and know what is happening in SEO and PPC areas. Listen to the industry experts and build on their ideas.

Participate in Events/conferences – Make an effort of speak in various events and seminars of the industry. Participating in industry events is the best way to gain confidence and get conversant with interesting conversations. It also helps gain exposure, learns and build strong networks with the other marketers in the industry. It can be one of the crucial steps in learning to gain knowledge, learning from your mistakes and presenting you as an authority figure in the market.

Create Content – You might have a content writing agency to take care of your content writing work. Additionally, you can create some content on your own. This will bring more clarity to the concepts you talk and hear about. Also, it will require you to do some research in the area which will expose you to different and new ideas as well. You can hire an SEO service provider to optimise your content and increase its visibility. Your own content can be in the form of blogs, articles, social media video, podcasts or webinar hosting etc.

Experiment and gain experience – Experimentation is one of the best ways to learn and grow. Take out time to experiment and use the experience gained and knowledge to learn. Experience takes time and committing mistakes is not bad if one learns from them. A digital marketer should be dynamic, open-minded, always curious, ready to learn, flexible and a tough individual.

Digital Marketing Tips for Small Businesses

Digital Marketing Tips for Small Businesses

For small businesses and startup companies, it is essential to showcase your services to the public. You may now wonder various ways to promote your business. It will either by telling every person comes in front of, but that might involve a lot of time and doesn’t produce the expected results.

Internet has nowadays emerged as a boon for small businesses and entrepreneurs. With many digital marketing options, you can show your presence worldwide. It gives you faster results and takes less time. But here comes another question:

“How to select a perfect digital marketing option?”

You will find your answers here as we are going to share some digital marketing tips for small businesses.

1. Social Media Promotion

It is important to tell people about the services you are providing and how you are different from the others. Social media is the easiest way to do so. Social media promotion includes creating a facebook page for your business, a twitter account to tweet about the latest services and a Youtube channel to drive traffic to your business. The most important bit, however, is to promote those accounts in order to raise their visibility. In doing so, you might need the help of a social media marketing company such as The Marketing Heaven who will provide you with followers and likes needed for your profile. Also, some claim that instagram promotions are the best digital marketing ideas for small businesses. These ideas have zero investment and save your time to reach public and get the targeted customers and enquiries. Social media promotions also act as an excellent digital marketing tip for local business as people will get the desired services nearby their home.

2. Email Marketing

Creating an email marketing campaign will give an extra boost to your new business. Email marketing has several campaigns strategy including creating promotional emails, newsletters emails, bulk email, etc. Every email marketing campaign has a sole a purpose and hence makes it a unique way of digital marketing for small businesses. You can create an email marketing campaigns on your own by collecting email ids by various means such conducting surveys or from the social media or by hiring a digital marketing service agency for it.

3. Website development

Having your website that reflects what the purpose of your business and your products and services is is one the best digital marketing ideas . The reason is saying this because now every customer searches online for whatever service he/she wants. If the customer visited your website and got what he/she was looking for, it will directly open a new domain of business for you by the recommendation and positive feedback he or she might give after hiring your excellent service. Creating website is also an excellent marketing tip for local businesses as it increases local company where you’re originated. You can use free domain and free web hosting services to get acquainted with website development and its process.

4. Enable Customer Support Option

Do you know having a customer support option in your business will increase your brand value in the market? It is the best way to interact with the customers and also build trust as a local business startup. Having customer support for your company doesn’t require any further investment. You can select a day in a week or a month and contact all those customers taking your services or using your products. Such small but useful digital marketing ideas for local businesses make your customers feel proud using your service and create a healthy business environment to sustain.

Read Also : Top 10 Digital Marketing institutes in delhi

5. Content Marketing

Never forget this line while promoting your business “Content is the king”. Yes, content is the undisputed king of online business and promotion. You can use this digital marketing tip for your new startup. You can create a blog, whether it is on Blogger.com or WordPress the choice is yours. You can also use your business website. Content creation educates the customers about the service they can avail from you. How is the service beneficial? It will also make you more reliable than others as you are showing the knowledge you have about the service and products. Such DIY and straightforward digital marketing ideas for small businesses help them to grow in both online and offline realm.

6. SEO

Search Engine Optimization (SEO) is a strategic process to get higher rank in the search engine ranking. However, it requires a lot of time and effort, and money to get better results from SEO. But for your small businesses, you can use free SEO tools that might help you to improve the factors to get higher rank in search engine results page or SERPs. The process of SEO is complicated and requires the best digital marketing strategy for business to implement it. But we suggest SEO as an advanced digital marketing tip for startups it will improve the traffic on your website that gives you more target customers.

Read Also: Digital Marketing Tips for Small Businesses

7. Local SEO

SEO works in the global ranking whereas local SEO improve your business strength in your area. Local SEO techniques include posting your address and contact details on your website, providing your company location on your website. You can also use Google my business page to share the details about your business and whenever someone nearby your location search for service Google will display that in SERPs. Local SEO is the best way of digital marketing for local business.

8. Share Customers’ Testimonials

Customers’ testimonials are the positive feedbacks shared by your customers after taking your products and services. You can post these testimonials on your website, and your social media handles as it will create a positive impact on every new customer visiting your website and social media pages. You can also request your customers to rate your services on the Google’s Local SEO address as it will be visible to the whole world and ultimately attract the target audience looking for the service. Sharing customer’s testimonial is a high-cost saving digital marketing idea for startups.

9. Video Marketing

As per a famous saying “visual work better than texts”. You can use videos as digital marketing tip for your business for your small business. Videos nowadays have an exceptional place on the internet as it can be viral in few seconds. You can make customer testimonial videos, product review videos, working of your services and much more. You may get worried that making videos will induce a heavy load on your pocket then your use DIY softboxes for better lighting and a smartphone with a high-resolution camera.

10. Regular Data Analysis

It is essential to compare the growth of the business. It will help you further to sustain in the market. While working on any of the digital marketing tips make sure that you have current data based on the sales and profit. After applying a digital marketing idea compare the previous results with the current one as it will you reanalyse the mistakes and it is one of the best and evergreen digital marketing tips for small businesses.

 

Today India is a growing economy, and due to the rise of new startups company soon we Indians will make a record as a country of increasing business. Delhi, being the capital of India has a diversity of various cultures. That makes Delhi the first choice to start a new business or an enterprise. A smart businessman always knows his strength and weaknesses that’s why they hire digital marketing agency in Delhi to get a helping hand for their small businesses. Digital marketing services involve an extensive process and include all the tips we have shared above. However, hiring a professional is always and you may look out for a professional content writing agency in Delhi to create SEO friendly content for your website. If you are stuck somewhere while working in the SEO of your site, then you can consult SEO services in Delhi. Due to such high availability of services and facilities, Delhi is transforming as a business hub for growing Indian economy.

Why a Digital Marketing Strategy is important for your Brand

Why a Digital Marketing Strategy is important for your Brand

With the emergence of internet and globalisation, people have access to all kinds of information anytime, anywhere via their computers, laptops and mobile devices. Digital media content includes content that can be transmitted and shared over the internet. Be it for learning, entertainment or finding solutions for different problems, digital media has invaded every sphere of our lives. The world of digital media is booming day by day and businesses can improve their revenue and position in the market tremendously by employing effective digital marketing strategy. Digital marketing refers to advertising your products and services through digital media.

Digital marketing strategy provides a way to reach your target customers and promote your products and services online. The strength of your online presence directly impacts your business success. Your business can reap the following benefits from hiring a digital marketing company offering digital marketing services in Delhi as listed below:

  • It offers better ROI than the traditional form of marketing. It works well for big businesses as well as small businesses with limited capital and resources.
  • It helps reach brands to a wide range of audience and connects with the customers in a better way.
  • It improves brand visibility and helps tap new customers.
  • More number of people are using mobile devices for all kinds of purposes. Digital marketing caters to the mobile segment market efficiently.
  • Brands can easily increase their ROI by increasing their digital outreach.
  • By making use of services like GoogleAnalytics, businesses can monitor customer’s actions, preferences and behaviour in a better way and can alter their products accordingly.
  • An effective digital marketing strategy increases conversion rates for a brand.
  • Social media provides a platform to interact with the potential customers. It encourages social media engagement and strengthens the image of the brand in the industry.
  • It increases product and brand loyalty amongst existing customer base and builds credibility over time.
  • It helps you keep track and get ahead of your competition.

The important elements of a digital marketing strategy include:

SEO – Search engine optimisation refers to optimising your website content for specific keywords and phrases. This helps increase the visibility and rankings in search engines. It is a combination of various strategies and techniques that help increase the organic traffic on the website.

Content Marketing – Content is what drives traffic to your website. People are looking for content that informs, educates, inspires, relevant and original. Content marketing agencies know that quality content is the foundation of all your SEO as well as a Social media presence.

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Social Media Marketing – Social media platforms have become an important marketing tool. Social media marketing refers to use of various social media platforms to increase traffic on brand’s website, increase brand awareness and to improve customer relationships. This leads to increased CRs and revenue for the brand.

Pay Per Click (PPC) – This is a ‘sponsored ad’ on the top or side of the SERPs. The brand pays only if the ad is clicked. This type of marketing can be targeted for a particular type of customers by displaying these ads for specific keywords. Not only these ads are attractive; they work effectively for various types of industry.

Influencer Marketing – In this type of marketing, an influential person is engaged in advertising the products and services of a brand. The influencer has a positive image and influence on people. This can be due to his expertise, knowledge or skills in his field. The celebrity is used to influence the purchase decision of the customer and improve a brand’s image.

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Email marketing – This is a direct way to reach potential customers and inform them about your products and services. An effective Email campaign is engaging, relevant, and informative. Email marketing should ensure qualities like trustworthiness of the brand and relevancy to the sender for campaigning efficiently.