by Puneet Kumar Singh | Sep 15, 2018 | Digital Marketing Tips, Digital Marketing, Website
You don’t get attracted naturally for any website. Instead, it is the effective content of the landing page that lets you explore the particular website and buy several products. Landing pages are the welcoming page of any website that is displayed whenever any visitor arrives or lands on that particular website. Moreover, landing pages play a crucial role in deciding the conversion rates. Having read that, you must be wondering why do some landing pages tend to fail. Well, today we would guide us about the beginner’s non-failing SEO Tips.
To start with you must adhere to the fact that there are two types of landing pages viz Click-Through Landing Pages and Lead Generation Pages.
1. Click Through Landing Pages:
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These pages have the goal of persuading the visitor to click through to another page. They are typically used in eCommerce funnels. There is generally the first webpage that visitors land at.
2. Lead Generation Pages:
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These pages are used to capture user data, such as their name and email address. The sole purpose of such a page is to collect information that will allow you to market to and connect with the prospect at a particular time.
Having known the basic differences between click through landing page and lead generating page. Here are several points that should be kept in mind while writing for landing pages:
Tools like Premise aid you in writing and publishing effective landing pages.
- -Make promises to the readers regarding the product or the subject of your writing.
- -Understand the purpose of your landing page.
- -Understand the feature, benefit, selling point, term, and condition prior to writing in depth.
- -Precisely select the key points and explain it to your readers without taking much of their time.
- -Ask questions to yourself regarding “have you succeeded in explaining to your audience the right point?”
- -Go through your content and ponder onto point as-Did you summarize the strongest points?
- -Last and but not the least ask yourself if you have selected an impactful design for your content?
Apart from the writing tips, you must heed onto some crucial components as-
Use Of Testimonials
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Studies suggest that 92% of your leads prefer reading an online review prior to making a purchase. Which means “testimonials” must be included on your landing page. A landing page without testimonial is just as a muffin without its manufacturing and expiry dates.
High-Quality Images
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Humans love visual. There is no denying the fact that a well-designed page tends to drive our attention 94% of the time. High-quality images are the easiest way to keep people stuck on your landing page like glue.
Use the concept of BOGO (Buy One Get One)
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Applying the concept of BOGO (Buy One Get One) on your landing page tend to drive a lot of traffic on your webpage which results in increased checkouts. You can come up with offers as- Download the FREE PDF (or whitepaper) with xyz product etc..
To Sum Up…
Now that you are well-equipped with the landing page essentials. It is crucial to follow them and imply in designing an effective landing page for your website. However, you would love to explore the best SEO services in Delhi and get some help in improving the rank of your website. Hit in to explore everything about the best SEO Company in Delhi.
by | Jun 1, 2018 | Digital Marketing Tips, Search Engine Optimization, Website
We are living in an era where everybody is a phone addict. This trend is not changing in coming days and so, to suit this environment a responsive website design is a must. In today’s time, it has become a crucial component of any SEO plan.
From the last few months, it has been noticed that the web world has taken up massive changes. The Internet has moved forward at high speed. Amongst many inevitable changes, one that has majorly affected our day to day life is mobile browsing.
According to a recently published article, people who stick to use only one type of device are mostly smartphone users. Such observations have significantly influenced the web designers jämföra pågående erbjudanden i Sverige as well as marketers. In spite of such external influences, many are yet to meet the demand of time.
Responsive web design is a basic and a critical need. It has been seen that the number is as high as 60 % of those who are still to respond to responsive web designing. It is a great cause of concern for those whose businesses are directly influenced by online marketing. In a time where users are accessing the internet through their mobile phones, Google is responding accordingly.
Thus, it is quite clear that Google is sure to favor those sites which meet the standards of the Google. In a more simplified way, we can say that mobile and tablet-optimized sites would be favorable for search engines. Such sites are typically the ones that have chosen a mobile responsive design. Here is the list of reasons why it is beneficial to upgrade to a mobile responsive design which will boost SEO for your website.
Better Page Load Time and better speed
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Loading a page can sometimes turn out to be a real problem for the user. It can affect the ranking of your website too. Every site should be optimised in such a way that it doesn’t take much time in loading the pages. The slow loading of the pages affects the rank in the search engine because it tests the patience of the visitors. It has been seen over the years that Google more favours those websites which respond faster in the search results. And, this is just one of the reasons why it is essential to stick to responsive design. A mobile responsive site is apparent to take lesser time compared to the unresponsive ones which in turn, results in better user experience which is directly proportional to your ranking.
Lesser duplicate content
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Those a few who have chosen to go for a separate website for mobile users are facing severe issues of duplicate content. It is because using a separate website requires a separate URL too. In such a situation, the duplicate content harms the ranking of your website. If it remains unclear for Google which content is more important for your website then, google automatically decides that for you. It results in a very low ranking of your website, and it is because most of the mobile sites do not rank well in the search engines. Any website that is responsive to mobiles is sure to deal with such problems of duplicate content. So, experts suggest you to write a single URL that is supportive of desktops as well as mobiles or tablets. One can hire companies providing Content Writing Services in Delhi to check for the duplicate content issue as they are expert in content development.
Improved usability of the site
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Users will never stick to your content if they are unable to navigate freely to your website. Keeping this in mind, a website developer in Delhi and other tech cities are working accordingly. They are making sure that they stick to responsive web design so that it becomes easier for your website to engage more traffic. It is because responsive web design is more user-friendly, it helps the visitors to navigate through your website in a hassle-free manner. Resulting in a much-improved experience for the user to spend quality time on the site. Good usability leads to regular visitors. Mobile responsive web design is a crucial tool to get rewarded by Google. Every good digital marketing agency in Delhi are keeping their eyes open to conversion and customer experience. Brand case study, good reviews and user traffic make a significant impact on the ranking if your website delivers a great customer experience. These factors can only be possible if your site has a useful design element. Customers are gods whose experience directly affects the business, and mobile responsive design is what lays beneath such experiences. So, we can clearly state that a responsive design not just enhances the user experience but at the same time rewards your site with a good rank.
High Bounce Rate
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An increased bounce rate means that your website is unable to keep the visitors engaged. It generally happens either because of the content being a little bit boring or off-putting homepage. A good digital marketing agency in Delhi or across India will be the one that will pay keen attention to user behaviour and make sure that visitors spend more time on the site. Bounce rate is nothing but the time that users spend on the sites. How quickly do the visitors leave the site is checked by the google. If any visitor doesn’t find any interesting stuff on your site, then he/she is sure to leave the site within no time. In such conditions, Google will interpret short dwell time, and consequences will be faced regarding rank that is sure to go down. If you think that it’s only the content that interests the traffic, then let me specify that it is also the design that matters. Your content might be flawless, but if the design is not responsive, then users will inevitably leave the site soon. The mobile responsive design gives you an upper hand in putting up relevant content and along with display it in such a way that it is mobile user-friendly too. It, in turn, helps you maintain a positive environment for the users who visit to browse your website.
Increase in Social Shares
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Responsive web design is made so that social sharing is made easy. Most of the mobile users have a huge contribution to growing your audience. Although, this barely helps in boosting your rank, yeah it adds to your popularity. More audience means more traffic, which in turn can assist you in getting more traffic. It will further contribute to your brand presence which will compel Google to take notice.
Conclusion
Therefore, it is very critical to design a Responsive website for your business as it would ease the process of SEO which in turn will increase the sales and revenue of your business.
