by | Jul 13, 2019 | Digital Marketing
Ever think you could achieve the desired goal in terms of marketing and scale your business much faster. With the assistance of SEO Services in Delhi, many marketers have actually made their prominent place in the realm of digital marketing.
While digital marketing tools will help you to execute your strategy and will define your niche among your target audiences. These days, marketers are actually relying on many effective tools and making it hard to analyze where to start. To take your marketing strategy on the next level, we have summarized top digital marketing tools which you need to look upon:
- Google Analytics
Google Analytics is one of the most important analytics and data tool for any digital marketers to scale their business. This free tool will help you to show important information about your website performance, including audience’s demographics, popular keywords, and many more.
- SumoMe
SumoMe is another important tool which tells you about the reader’s behavior on your site and makes adjustment accordingly. You can use Heat Maps to see where people are mostly clicking and their content Analytics give the idea where people stop reading.
- UberSuggest
UberSuggest helps is the most crucial aspect for SEO and Blog content tool which will help you to come up with new keywords or blog topics with an easy ‘suggest’ tool. You just need to simply type in your main keyword to see a list of a similar result.
- Google Keyword Planner
It will tell you which of your potential keywords pack of the biggest punch. You also can see how often your keywords are searched and changes over time.
- Hootsuite
Hootsuite is a social media marketing tool which offers an easy way to schedule posts and check all your social media accounts. You just need to set up ‘streams’ for schedule messages, mention, posts and many more. Find out individual coaching how to buid intimacy.
- MeetEdgar
It is one of the most critical social media marketing tools for fresh content. Through this, you can add tweets, LinkedIn updates, Facebook posts to your ‘’library’’, separated into as many categories as you want.
- Tailwind
Tailwind enables you to schedule content to Pinterest and Instagram. It is the topmost digital marketing tool which is looked upon as the preferred option to manage your Pinterest account.
In Conclusion
It is pretty clear that digital marketing tools are actually proved as a boon in this digital age. With every year, we have witnessed various shift such rise of artificial intelligence, chatbots and many more. There are many paid and free tools for performing effective digital strategy and manage all the bits and scraps of your digital marketing wheelhouse. If you are confused with these digital tricks, hire the best Digital Marketing Agency in Delhi as they will help not only help you with the strategies but also strengthen your digital presence in the hordes of competition.
by | Jun 27, 2019 | Search Engine Optimization
At the present time period, more than 60 per cent of websites does not get the advantage of responsive web design. Due to this, many businesses suffer a lot as they are unable to attract as many customers as they want.
Nowadays, the majority of the world population surfs the internet via mobile than the computer. Hence, it is necessary to make sure that your website is responsive to every device a customer uses especially mobile phones or tablets. However, people do not pay attention to such an important aspect and end up making their website according to the desktops. Such kinds of websites do not open in an appropriate manner on mobile phones and other devices which ends up proving disadvantageous for the business.
Hence, seeking the help of a good SEO company in Delhi is one of the best things you can do to ensure your website is perfectly working on each and every device with the help of responsive web design.
Here are some of the top benefits a website gains when they make use of responsive web design.
- Multiple devices friendly
Making use of responsive web design allows a website to easily adapt to any screen size of various devices. This is one of the best things a website should do which is to get displayed in the way it is meant to be displayed in every kind of devices. If your website responsive web design, it makes easy for the search engines to crawl and index the content of your website.
- Boost to the website
A few years back, Google came with a new algorithm which helped boost such websites which have responsive web designs. This algorithm change occurred when there were reports that over 60% of searches take place via mobile phones. This means, if your website still lacks the responsive web design, then you need to hurry up and make your website mobile friendly as soon as possible to ensure more customer engagement.
- Amplifies website’s speed
Whenever a website does not get loaded within a second, most of the people leave the website and move on to the other one. Nobody wants to wait for the website to load and open up in a minute. Hence, to ensure the audience remains on your website, you must make your website responsive to every other device as well. When a website has responsive web design, its page loading speed naturally gets increased.
- Enhances user experience
Your website’s SEO ranking naturally intensifies when the user visiting your website have a good experience. Therefore, when creating a website, you must pay attention to the fact that the user must have a smooth surfing experience on your website which can only be possible if your website has responsive web design.
Conclusion
Now, keep the above mentioned points in mind and without any further ado, contact one of the top 10 digital marketing institute in Delhi as they would definitely provide you with experienced SEO professionals who will make certain that your website is responsive enough to attract as much audience as possible and make a strong impression of your business in front of the competitors.
by | Jun 26, 2019 | Digital Marketing
You might be aware of the fact that at the present time, videos play a major role in the field of digital marketing. Videos are one of the best ways to promote a particular business at a large-scale. Many companies these days also take help of various SEO services in Delhi to make certain that their businesses are on top of their other counterparts.
However, marketing through videos is not as easy a task as it seems. There are many video marketing strategies that need to be followed to ensure that your business is acquiring the desired results and you defeat your counterparts in the race of brand popularity and brand successfulness.
Here are some of the best video marketing strategies for 2019 which will help your brand get its due recognition within the completion of this year.
- Uploading captivating video content on YouTube
YouTube is the second-largest search engine in the world which makes it a good source of infotainment (information + entertainment). Also, 100 hours of videos are uploaded on YouTube every single minute. This means, uploading videos regarding your business on YouTube is surely going to widen the brand’s reach and more people will get to know about your brand’s presence. However, make sure that you upload attractive content on YouTube on a regular basis.
- Optimizing the content of the video
No matter how beautiful your video looks, if the content of the video is not optimized well enough, the video will not be able to garner as many views as it requires for the success of your business. So, make it a must to optimize your video content appropriately so that it gets easy for the search engine to index your content and make it easily visible to the audience. This requires proper usage of keywords, SEO, metadata and many more.
- Optimizing the thumbnail of the video
One of the most important and the most neglected feature of video content is the thumbnail. Yes, the thumbnail is the first factor that allows an audience to decide whether they want to watch a video or not. Hence, it is a must to create such a thumbnail for the video which attracts the audience towards your video. One of the best thumbnail ideas is to put on an image of a smiling human which is making a direct eye-contact to the audience.
- Uploading videos on other platforms
Do not restrict yourself from using more than just YouTube. You should also consider using other video sharing platforms such as DailyMotion, Vimeo, Break, Facebook, and many more. Many audiences use these sites as well other than YouTube which gives you additional ways to ensure your video is seen by as many people as possible.
Conclusion
So, keep the aforementioned best and must video marketing strategies in mind if you too want to see your business flourish with the help of video marketing. In addition, seek the help of the most professional digital marketing agency in Delhi in order to make certain that your video marketing process is carried out with utmost professionalism and honesty.
by | Jun 20, 2019 | Digital Marketing
The occasional unhappy customer is usual for the business of all sizes and industries but featuring a strain on reputation among the audience is something cannot be ignored longer. Many companies improve their reputation by incorporating with services of SEO Services in Delhi after having issues related to a bad reputation.
We are living in an era where customers look online what and where they can eat, what to buy, even what doctor to go to. With good reputation management, companies are witnessing the unprecedented heights in the revenue of sales. The key to reducing the impact of negative reviews is to strengthening the online reputation management strategy of their company. By planning ahead, your company can speed up their process of responding and can effectively minimize financial loss.
- Take a broader look at your social media accounts
Having multiple social media accounts for your brand is not enough to manage your online reputation, it is necessary that they are updated and regularly maintained in order to harvest organic following. By continuing filling your social media feeds with engaging content, you will increase your influence and speed up the interaction between your current and potential customers.
- Widen your internet presence
The three prominent pillars, that is, Instagram, Facebook, and Twitter are making the social media prospect pretty strong and obvious platform to perform the various activities on. For business, there are dozens of other social media sites which can help you to expand your digital footprint and to determine which social media platform your customer base primarily uses is the key thing here.
- Grow the visibility of your products
If the product of your company comes with the name recognition of your company’s name, you may need to build out your web presence and social profiles even after. Next thing you need to do is to develop a website and social media profiles and other forms of interesting content which holds the value to rank so that your potential customers might search for by name, click to find out more.
It is one of the most effective ways to build your business and online reputation is to let your happy customers build it for you through online reviews. According to the 2108 local customers review survey, 86% of the people read online reviews for business before making a purchase decision. And with asking your customer base to give reviews on Google My Business, Facebook and Yelp will help your business generate a positive rapport with customers in order to gain customer trust.
In Conclusion
The local firm is much more susceptible to attacks of online reputation because they lack the deep pockets that large corporation has. They are recommended to take professional assistance and reach out to the best Digital Marketing Agency in Delhi and tackle their issues with ease. Being proactive to online reputation management can be the easiest way to protect yourself from both negative statements and the financial loss that often comes out a result of them.
by | Jun 1, 2019 | Search Engine Optimization
No matter which SEO services in Delhi you hire, analyzing the competitors’ work is one of the most important tasks to perform if you wish to surpass your rivals and build a strong SEO campaign.
It is a must to keep an eye on your competitors’ activities by tracking their keywords ranking, brand and social references, campaign content, and various other digital marketing strategies. This allows you to make certain that your business campaign and communication is at par with the rivals.
Performing an SEO competitive analysis will help you know what your competitor is up to and what all you can do to leave your competitors behind.
Now, have a look at the below points which will let you know how to investigate your competitors so that you can boost your website’s ranking easily.
- Search for the target keywords
To find the target keywords of your rivals, you need to make use of the Ahref tool.Follow the below guidelines to find your competitor’s target keywords.
- Put the link of your competitor’s website on the search bar of Ahref.
- Under the Organic Research section, click on the organic keywords link.
- You will get to see which keywords are ranking for your competitor’s website.
- Do content analysis
As you must have heard that content is king and pages having high-quality content tend to rank higher in the search engine results page. To ensure your content helps you well to be at the top of search engine rankings, you must analyze your competitor’s strategy on content marketing. Below are the points which you must remember to surpass your competitors in terms of content.
- Readability and word count
You must know how long your content should be on every page, the display of the content, easily acceptable, etc. As Google acknowledges the long SEO contents, it is best you figure out the length of words on your competitor’s pages with the help of keyword density tool.
- Keyword relevance and density
Check if the competitors are using keywords in the meta title, description, header tag or even in the image Alt tags.Also, do not forget to check the number of times they use keywords in content.
Find out what type of articles and blogs they write and in which platform they publish the same.
- Off-Site Elements
- Determine backlink quantity and referring domains
Make sure to check for the amount of backlinks and referring domains directing to every page of the competitor’s website. Also, find out the ratio of the domains to the backlinks. It is best to have higher amount of quality and unique domains directing to your website in order to keep the proportion same.
Along with the various links, you must look after the anchor text to ensure beneficial SEO strategy. So, find out if your rivals are using long-tail terms, mixture of branded terms or exact matches as their top anchor text.
Conclusion
So, without any further ado, seek help of the best digital marketing agency in Delhi and ensure they follow the above tips and perform the SEO competition analysis to beat your competitors effectively.
by | May 17, 2019 | Digital Marketing, Search Engine Optimization
It is unbending truth that landing pages are a key component of online marketing campaigns. A specially designed page whose main aim to generate leads or sales, landing pages are the chief destination of paid online marketing campaigns and ensure the highest possible conversion rate from the visitors who visit the landing page.
In the ever-changing world of SEO, to rank landing page is not really a pie of cake. The foremost focus of any digital marketer is to design a high converting landing page and provide convenience to make them buy from your website. If you ever seek assistance in utilizing your tools, you can contact the best SEO Services in Delhi and fill in the gaps to reach success.
The landing page SEO strategy intends to put the focus on in-depth content into the portal for the keyword areas which is optimized for both search engines and users. But, how to create a well-optimized landing page, well, we have provided here some information that you must look upon:
Optimizing landing page for conversion
- Appealing headlines
As the specific pages are often the landing pages for a PPC ad, every aspect of the content needs to be compelling started with the headline, that is, headline should paint a clear picture for the overall content and it also stays relevant to the PPC keyword and ad text.
- Convincing content
No matter you lay out a list of benefits or explain the risk of not having a particular product and service, the content needs to convince the reader of something you can find here home cleaning baton rouge. How will your potential customer make benefit out of the product? It is your content which tells about your product that entices the reader to buy it from your services.
- Include Call to Action
Any page of the website must include the call to action even more important when it comes to landing pages and PPC ads. The call to action is actually a journey from web browsing to paying customer which every marketer wants to cut it short. Bringing a desire to buy something may seem to be difficult but using the right tactics will reward you with required traffic, read review.
- Accessibility
Content which is easily accessible and easy to scan is the content which is going to be read more. Visitors have a mindset to compare and if your page will not serve according to the way they want it, they will leave quickly. It means you need to check if the list of benefits should be included in a bulleted list with the ‘USP’ of your business in a bold.
In Conclusion
In order to ensure that your efforts are not in vain, it is always advised that you should monitor the changes you make to your website or SEO strategy. With the SEO experts from the best Digital Marketing Agency in Delhi, you can determine your findings to make necessary changes and improve the page’s performance.
by | May 16, 2019 | Digital Marketing Training, Search Engine Optimization
Have the thought of knowing the force behind successful online business ever intrigued you? If so, continue reading!
The world is screaming for the SEO tactics but it is actually a wonder of content marketing. Content marketing, when done right, can brighten up the fade of any website. So, you know that content marketing has already made it place prominently in the world of online marketing. If you are ready to tight your belt this year, you can crush your competition. Push your revenue, achieve the highest leads and become a household name is not so far anyway! Seeking assistance from SEO Company in Delhi can help you with this, so do not shy away from asking the help, you can achieve the highest spot if you let experts help you.
Don’t sweat, in this post, we will going to share 15 actionable content marketing tips for digital marketing, take a look at:
- Make use of your content to guide consumer gently through the buying cycle.
- Utilize your Social ads to strengthen your outreach.
- Publish product quality content and not marketing content.
- Create lengthy blogs of around 1, 000 words that provide value to the audience, for SEO, not traffic.
- Understand your target audience and buyer personas,
- Do guest posting in your website and gain authority links.
- Poor headlines will give you poor results, make your headlines compelling and optimize according to the content.
- One of the best ways to stimulate more or new traffic is to offer some of your content exclusive to your subscribers and also send e-mails that deliver what was promised, check out the post right here.
- To leverage your content in the best possible way, perform the social sharing opportunities throughout your website and blog.
- Don’t make mistakes to create one-off pieces of content, try to create a series of posts for repeat traffic.
- Must keep track of analytics to see what is working and to cut the useless weight.
- Must turn your email outbox into a blog post
- Always be watchful about your target audience when producing the content.
- Display your message- Slide share, videos, and infographics.
- Use the content on trending and evergreen topic.
Final thoughts
Content marketing is important regardless of the business size and its expertise find painters dublin near me. The benefits from content marketing are something which one cannot count and predict. If a recent study is to be believed, more than 70% of the customer prefers reading articles about one company rather than sinking into advertorials, visit website. So, it is vital to look after the elements and find the right balance while designing. If you need any help, search for the TOP 10 Digital Marketing Institute in Delhi and speed up your efforts. Over the past years, content marketing has made a remarkable position in the digital world and have already proved it’s by delivering the much-desired results.