For marketers, it is always exciting to check the Google search ranking. But what would happen if you see the sudden drop in organic search results? Organic dopes are terrifying and also when you do not know what caused it. The good news is that this is a reversible process and you can retain it by performing recovering strategies.
It is common to fall in search rankings and what might have pushed the search rankings back is the point to think on. In this blog, we have mentioned some troubleshooting procedure through which you can uplift the Google Search rankings. Also, you can ask for help from the top SEO Company in Delhi.
Now, take a look at some steps to recover from the sudden drop in SEO ranking:
- Check your website status in Webmaster
It is extremely important to check the website first before moving on with other verification steps as the problem might start within the website. Hence, log into the Webmaster tool and check the Google Search Console. Compare the current status to the previous week to find out the latest difference in indexed status.
As a recovery, you have to check whether the web pages are deleted or moved accidentally without 301 re-direction. After that, check robots.txt file which sometimes force the search engine to de-index the page, as an error.
- Check the backlink status
For a healthy performance of the website, you need a thick backlink profile. Moreover, the backlink must be from a high-authority domain and if any backilnks are unavailable or removed, it will create a greater impact on search ranking drop.
- Check the Google algorithm and Google penalty
If your website faces sudden drop, may be it because of Google penalty. Manual action penalty and algorithm penalty are two sorts of Google penalty. To find whether your website has fallen into the first category of penalty, log into Google Webmaster Tool and see whether or not your website is receiving warning messages.
And to find algorithm penalty, check the Google algorithm change history so that you can compare the time period from when the search ranking has dropped.
- Keep an eye on search trends
Search trends rely on geographical location and when there is a change in search trends, the top SEO Companies in Delhi check the keywords used for business and content optimization. The entire link building strategy must follow the latest search fashion. If it fails to do so, then you may face a sudden drop in search ranking. Thus, it is advisable to check the search trend once in a month and follow accordingly.
As there are many external factors play a part in determining search rankings, one must update with all the latest happenings in search ranking game. It is better to take quick recovery action when you face a sudden drop in search ranking, otherwise your website will lose credibility in search race. Hope, the above steps will guide you well and help you to recover from a sudden drop in search ranking.