The digital marketing industry in India is booming, with the increased use of Smartphone and the scaling internet penetration. A change in the living standards of people has been a major factor owing to the trend, with sectors like e-commerce and entertainment flourishing with each passing day.
Companies are moving towards the digital sphere of marketing to experience lesser costs and greater revenues in a short span of time. With so much to offer, digital marketing has a promising future, with more and more people connecting to the web. Digital marketing is a volatile space with trend coming and going every few months. A new year has begun and it is time you watch out for these latest digital marketing trends for 2019:
VIDEO MARKETING
Visual content is always more appealing and pleasing to the eyes in contrast to the plain content. An attractive, quirky video showing your latest campaign, or describing your services is far more effective than a thousand word blogs that will be a pain to the reader. When you have to get more traffic to your website, the best way to do that is through videos. Engaging as they are, videos present your content in an interesting manner, while spreading the intended message to your target audience effectively. So for 2019, video marketing is a must.
Instagram is the most widely used social media platform, crossing one billion users in the 18-30 age group. This platform provides immense scope for growth and is being used by companies big and small to increase their online visibility and enhance their global reach. With the young population becoming more active, the platform is ideal to use for digital marketing and make the most out of it to generate leads and conversions. This platform has taken social media marketing to a whole new level, thus helping brands and influencers gain the most out of it.
HIGH-QUALITY CONTENT
This is one trend that is the most essential for any good digital marketing strategy and is something which never goes out of the picture. No matter how advanced techniques you use, no matter how impressive your videos are; unless your content is impactful, you cannot reach the hearts of the audiences. It’s the 21st century and here, content is king. So it is imperative that you attract your audiences by good content marketing strategies that will help you gain conversions. For that, you must create a proper content promotion strategy.
EMAIL MARKETING
There was a time when emails were used to communicate for business, scientific, educational, legal and commercial purposes. But in the field of digital marketing, emails have become an important trend. With emails being an important medium of communication, a personalization of the same has made it an important digital marketing trend recently. So no matter how fast the times change, emails are here to stay because of their surprising evolution, triggering the process of digital marketing.
VOICE INTERACTION
With Google, Alexa and Siri taking the internet by storm, voice search, alternatively known as voice interaction has gone up, making it one of the most sought after and the most effective trends in the last year, and a promising trend this year as well. This trend is not easy to get hold of as it follows a different approach. People do voice searches to learn, shop and discover and what’s better than being a part of their search results?
Conclusion
Digital marketing in today’s world has become the need of the hour offering the best way to improve the online presence of businesses. With the best tips for online marketing and these latest trends, you are in for huge rates of conversion, provided that those trends are effectively optimized. So get hold of these latest digital marketing trends and take your business to greater heights.
