Having a website for your brand has become a necessity, as it is the era of digitization, and going online is the best way to promote your business. When you are writing for your website, it is easy to assume that SEO and copywriting are two different things. But the reality is that they are interconnected through actions and algorithms. While copywriting is all about the content, SEO is all about promoting that very content.
To bear fruitful results of your SEO efforts and enhance the effectiveness of your website, follow these copywriting techniques:
Keep it centered to the user
The evolution of search engines has posed the requirement of the authenticity of the content that is being written on your website. If you want your content to be read by your audiences, and be of use to them, then make it user-centered. Focus on your potential customers, who are likely to read your content. If you write with the objective of directing your content to the user, it will tell the search engines that your content is trustworthy and is liked by people.
One thing that people take wrongly is the concept of keyword density. To make your content readable and among the top searches, you need keywords. But that doesn’t mean that you stuff those keywords to generate traffic to your website pages. Instead, you could get penalized for keyword stuffing. In today’s world, keyword density does matter; but what matters more is the originality and meaningfulness of your content.
Focus on the content length
To enhance the readability of your content, you need to pay attention to the length of your content. Research shows that articles as long as 1200-1500 words do better in search results. There is, however, a reason for the occurrence of such a trend. Google does not count the number of words in an article but considers it for the purpose of ranking. The length of your content can have an impact on the SEO in the following ways:
- To initiate the crawling of the search engine bots by providing subheadings, keywords, and images.
- The length can increase the average time spent by the user on your site, thus making your content trustworthy.
- Keeping the content reader central, thus ensuring more shares and backlinks to the website.
If the content is a blog post, keeping it lengthy is beneficial. But if it is posted on the about section of the website, reading the same can be a daunting experience for the readers. So keep in mind the context that you’re writing in. For professional help, look for the best content writing services near you.
Make your content readable
Ensuring the readability of your content is important when you want your readers to stick to your site for a longer period of time. For that,
- Use subheading top break your content
- Make sure that your paragraphs are crisp and concise.
- Make use of the bold, italic and underline features to highlight your text.
- Use bullets and numbering to state something precise.
- Include images and infographics to make the text understandable.
- With these pointers kept in mind, not only will your content look readable, but will also receive backlinks.
Quote influencers
Influencer marketing is one of the most popular SEO trends that are ready to rock 2019. Quoting influencers is necessary for your niche, as it is a highly effective strategy. When you link your content to some external links or quote an influencer, you can let them know that you’ve mentioned them in your site content. If the influencer likes your content, he/she might even share it with the followers and audiences, thus promoting your content. So don’t let go of this strategy.
CTA is important
When you include a Call To Action, it is an impulsive decision that the readers need to make if they like your content. All you need to do is to include a sentence at the end of your content to persuade the readers to like share or comment on your content. This will help you to generate more traffic. You can write something like this: “If you can relate to it, you can share your experiences in the comment section below.” This is a Call To Action wherein you are asking your readers to take action. To initiate a CTA that compels the readers, you can take help from the best SEO services.
Conclusion
When you do SEO, through your content, it is important to be technical and mindful while doing the same. These techniques will not only get your site more traffic but also convert those potential customers to the actual customers. So hire the best SEO services for a good conversion rate.
