Digital Marketing Course for Beginners

Digital Marketing Course for Beginners

You may want to learn the art of online marketing aka digital marketing. This small yet comprehensive digital marketing course will answer your every question related to online marketing and how it is beneficial for your business.

What is Digital Marketing?

Digital Marketing is an online promotion technique wherein businesses target the potential customers through the digital medium to sell their products and services. It involves careful planning of Digital marketing strategies so that the campaign could reach to the every target audience.

Benefits of Digital Marketing

As per various studies, it was revealed that the number of active online users has been increased and reached approximately 2 billion. Now, if we use some mathematics say that 1/100th of this number is your target audience, that means with the help of online marketing you will be able to reach two lacs of people. Hence, you can imagine the power of digital marketing and how this digital marketing course is going to help you increase your business.

Here are some digital marketing tips that will be helpful in creating a successful strategy.

Determine Your Audience

It is essential to know what the purpose of your business is, and who will come to take your services. Such knowledge will help you to choose the most appropriate digital channel for your brand and also specify what online tools are useful for you to reach your target customers quickly and to get them converted into sales.

Create an Extensive Strategy

The primary goal of this digital marketing course is to tell you how the online marketing is working and creating a comprehensive strategy is a part of it. At this step, you define the goals for your brand and your promotional campaigns. It will allow you to focus on specific marketing channel and for evaluation, you can use analytics tools like Google Analytics to compare the progress.

 

Use Integrated and Optimised Accounts on All Platforms

After reading so many things in this digital marketing course, this is the correct time to tell you that having accounts on all digital marketing channels is not sufficient. You have to make sure that all the marketing platforms are working best and giving the peak positive outcomes. The factors that you must take into consideration is the continuous customer interactions; this can be accomplished by creating posts on your social media handles, or by creating user-friendly websites with quality backlinks and use of advanced SEO techniques. Nowadays many online marketing tools are providing facility to combine all the platforms and make them work in a synchronised manner as it will build your brand’s reputation on all the platforms simultaneously.

Offer Quality Content

You may hear about the acronym QERO which stands for Quality, Engaging, Regular and Original. With is the help of this digital marketing course it is advice you that if you are promoting your business online, then it is better to post original, interactive and quality content on a regular interval of time to build your reputation among the audience.

Use Smart Tools

You will find thousands of digital marketing platforms, and it is difficult to work on each one of them. Hence it is better to use smart alternatives like Buffer, Everypost and Hootsuite; these tools will allow you manage all your social media accounts at one place. MailChimp is the best way of doing email marketing, and Adroll will let you improve your customer engagement.

Integrated With Traditional Marketing

Last but not least lesson in this digital marketing course, if you want to be a successful marketer then don’t forget to combine the traditional marketing methods with digital marketing strategies. The reason for saying this even now people in India loved to watch TV and listen to the radio in their leisure time and promoting your brand on these channels will allow you to reach more audience.

Digital marketing is evolving day by day and hence acting as a critical component in the majority of industries. Therefore as soon as you know about it, it will help you save your budget on external digital marketing agencies.

Hope that you like this simple digital marketing course for beginners.

 

Puneet Singh is running a re-owned digital marketing agency in Delhi and always ready to tackle the new challenges in this rapidly changing online marketing environment. He already helped a lot of small business to stand by giving quality digital marketing service in Delhi region.

What is Scope of Digital Marketing In India?

What is Scope of Digital Marketing In India?

Scope of Digital Marketing in India is now at the peak of revolution. With the tremendous growth of smartphones users, access to the internet to everyone, the rise in the active social media users and the trend of preferring online shopping portals boosted the revenue generated from the online marketing.

If you are observing the latest trends in India, then you might see that people like to spend most of their times on social mediair business on the local grounds, Facebook, and Whatsapp rather than reading a newspaper or watching TV. The Indian population is diverting towards e-commerce sites to buy latest products at best prices rather than going to outlets and make efforts in bargaining from the salesmen. Such hike in the use of digital media gives us a bright future of digital marketing in India.

If you are enthusiastic to know about the scope of online marketing in India, then it is best for you to keep reading this blog until the end.

Platforms that are Interactive are Getting Popular

With the rise of technological advancements, the only thing which is suppressing is feelings and emotions. Platforms that allow the user to interact are getting more popular. The best example of it is Facebook, which is the approximately have more than 270 million active Indian accounts. Most of the youngsters today like to express their feelings by various post and hashtags and reflects their psychology and also set the base for future trends in the market. Another way to interact with people around the globe is forums, blogs, etc., these sites give you the independence to share your reviews about any topic you want to.

The experts recognise these small but useful things, and then they create the best digital marketing strategies to work. The planning involves a practical use of social media platforms like Facebook, Twitter, to attract the customers towards the services. Due to this very reason, you can imagine a bright scope of digital marketing in India.

Read Also: Top 10 digital marketing institute in delhi

The Rise of Online Video Streaming

After the free JIO 4G services, internet experts observed tremendous growth in online video streaming. And this can be further increase due to low cost, high-speed data packages. Now users in our country don’t have to wait for their favourite TV shows because they do that one streaming apps like Hotstar or Voot. If your cable connection is disconnected in between your cricket match, then you can enjoy it on your smartphone.

Such hunger for watching videos related to various niche attracts the marketers to create the audience oriented content for their business. As an example, the unboxing of the latest smartphone OnePlus 6 is done by a famous stand-up comedian Zakir Khan, as it will attract more customers to buy the phone. Such creative ideas widen the scope of digital marketing .

Use of Region Specific Language

India is the only country that symbolises the power of unity. Marketers in India are advising the organisations to use regional languages to reach the heart of the customer. Such useful digital marketing tips allow the brands to promote their service among the people of varying cultures and also increase their brand value among the other companies providing same services. Hence digital marketing in India is helping the foreign products to set their business on the local grounds, visit learnacademy.org.

Read Also: Top 10 digital marketing institute in delhi

Personalized is Preferred

A study on Indian market revealed that more than 75% consumer like to see personalised digital content. Such robust data signify the transformation of consumers while using online services and create new formulas of digital marketing . And you can observe this very easily; suppose you are using an online shopping app search products of specific kinds. The backend team sees your searching pattern, and after that, you start receiving notification of only those products types that you’ve searched before. It means person specific content is going to be the next generation strategy used by marketing experts.

Future Scope in India

As per various reports, the current value of online marketing is estimated around $68 million. The worth is increasing due to rise in online users and changing customer behaviours. The best part is there is no end in this domain, and one can learn many things simultaneously while working on one. The industries working in digital marketing in India are expected to cross billion by 2020 because the competition among various brands online is increasing in this fastest growing economy.

Conclusion

Undoubtedly, Online marketing has brighter scope; not only in India but across the globe. Web Daksh technologies is a Digital Marketing Agency in Delhi and helped a number of companies to increase their sales and revenue online. Due to our cutting edge Digital Marketing Services in Delhi, we are considered as one of the best service provider.

Things to consider before hiring a Digital Marketing Agency

Things to consider before hiring a Digital Marketing Agency

The Internet is now the most trusted source to get any information. This is the reason why most of the startups first initiate their businesses online. It will help them to reach more audience and increase their chances to get more businesses. To promote your business, you can learn digital marketing online or offline but will impose an extra cost on your budget and not a time-saving idea. Therefore it’s better to hire a digital marketing agency.

A digital marketing company or agency is an all-in-one place for your every need to increase your business online. They have experts to create various digital marketing strategies that will you to grow your business.
So, now the question is how to choose your digital marketing agency. In that case, you might need a tip for hiring a digital marketing agency at your work. Don’t worry because I am sharing the five tips to select the right agency for you.

Visit the Company Website

vist the company site

You might not believe that but checking the company’s website before hiring it is an excellent practice. By looking out the website, you can judge how they will work for you or promote you online. A good digital marketing agency website will give you a brief insight of its service and along with they also have some result oriented strategies that might help you promote yourself.

Collect the Information About Company’s Employees

company's employees

Any company is incomplete with potential workers. Hence you must do some research at your end to fetch the professionals working in the digital marketing agency. You can question about their employee’s experience or skills they have.

Verify Company’s Clients Feedback

clients' feedback

Many digital marketing companies’ website showcases their work by adding the testimonials. These testimonials will lead you to the sites of its previous clients, and you see their work on your own, you can interact with the clients by contacting and listen to what they think about the digital marketing firm of your choice.

Compare the Prices

compare the prices

If you’ve ever searched “how to learn digital marketing” or read anything about it, then you will find the cost plays a significant role in it. Agencies provide packages for their services, and it’s up to select the best but cost-effective solution for you. For that, you can get a quote by contacting any agency and then compare it with other companies providing the same services. Now the last step is to choose excellent facilities at cheapest rates.

Look for those Who Understands What You Need

understand the clients

Because every business is different, therefore you must go with that digital marketing agency having the capabilities to cater your requirements. You should at least check their experience and the type of work they do.

The Internet is now acting as a boon for many small businessmen and women. You should try the shared tips and hire the best digital marketing agency for your work. One last thing that I want to add here is to look for a social media marketing agency as it will help you to grab more business leads from various social media platforms like Facebook, Instagram, Twitter, etc.


Image Credits – Freepik

Top 10 Digital Marketing Institutes In Delhi

Top 10 Digital Marketing Institutes In Delhi

Though digital marketing is a vast field of study, still many people want to learn it. In India, many digital marketing institutes are offering specific courses to create expert with practical knowledge of SEO, SMO, SME, content marketing, videos marketing and many more things that you can learn by enrolling in any one of the digital marketing courses of your interest.

Being the capital of India, Delhi has now emerged as the place of learning new things. Due to the nearby industrial locations such as Gurugram, Faridabad, and Noida many youngsters arrive here to be perfect for various industries. Because of this reason you can enroll yourself to any digital marketing institute in Delhi and acquainted about this vast and emerging field of study.

But, now the question is to find the best digital marketing institute with the best learning facilities. So, you must keep reading to know the top 10 institutes that can resolve you query of how to learn digital marketing.

  1. Delhi School of Digital Marketing (Dsim)

    dsim logo
    Delhi School of Digital Marketing aka DSIM is the best digital marketing institute in Delhi. At DSIM, your mentors are the experts in various digital marketing strategies including affiliate marketing, conversion optimisation, SEO, etc. The motive of this institute is to cover every domain of learning, and they are doing so by providing every bit of knowledge with their advanced training modules and best learning facilities. You can choose DSIM if you are interested in learning the Black Hat SEO techniques, the methods come under Black Hat SEO are only known to a few marketers, and you can enlist yourself in one of them.

  2. Expert Training Institute

    Expert Training Institute logo
    SEO is the speciality of Expert Training Institute, and they are catering an extensive range of learners including students, entrepreneurs, professional, and startups. Affordable prices and providing the best placements assistance for the job aspiring candidates are the USPs of this institute. Here you will find yourself around the teachers capable of giving you the best digital marketing tips and prepare you for the future market trends. Offering extensive learning facility and offering the industry standards digital marketing courses in Delhi here you will get comprehensive knowledge of web designing, SEO, PPC, SMO, mobile marketing, email marketing, online ads and many other exciting things waiting for you at Expert Training Institute, Rohini.

  3. Digital Vidya

    Digital Vidya logo
    With eight years of excellence, Digital Vidya is the boon for the office professionals who want to learn along with their hectic working schedule. Providing 100% online digital marketing training in Delhi you can learn from anywhere, anytime. The mentors teaching in the online courses offered by this institute are expert in their digital marketing domain and have helped many companies to grow their business online. Enrol yourself and get advanced training in various digital marketing courses, data analytics courses, and big data Hadoop.

  4. Digital Deepak

    digital deepak logo
    Started by Deepak Kanakarju from Bangalore, this website can help you to learn digital marketing online. You need to sign up for the digital marketing training and the best part is it is free for everyone. At the end of the course, you will get a certificate of completion and have all the expertise of a digital marketer. However, at the blog Digital Deepak, you will find best articles to learn brand management, marketing campaigns and how to be a self-made marketing expert.

  5. Delhi Courses

    delhi courses
    As the name suggest Delhi Courses is specially designed to take care the learners from Delhi. This institute offers numerous courses covering every topic in digital marketing, and that includes SEO, SMO, Google Adwords certification, blogging, Adsense and courses in affiliate marketing. Delhi Courses also conduct regular seminars on digital marketing, stock marketing, web and graphic designing, ethical hacking, blogging and much more. The team of expert faculty empowers the institute with knowledge and capability to make every student job ready.

  6. Digital Technology Institute

    digital training institute
    Digital Technology Institute has specific course module for various learners including professionals, job seekers, and entrepreneurs. The course includes 24 modules that cover every topic in the vast field of digital marketing. It offers various certifications in marketing such as online reputation management, email marketing, e-commerce marketing, YouTube marketing, PPC optimisation, etc.  The learning program is designed in such a way that it will make you a marketer in just 12 weeks. With expert faculties, you can ask your doubts freely as they have the expertise to answer every query of yours in the area of marketing.

  7. Digital Training Courses

    delhi training courses
    With three training centres located at Laxmi Nagar, Lajpat Nagar, Kamla Nagar, Digital Training Courses offers have experts in digital marketing to teach everyone who has the zeal to be the next expert. The institute offers an extensive learning program including HTML, on-page optimisation, off-page optimisation, content optimisation, PPC optimisation, and other modules covering every domain of learning. You can also pursue advanced certification in SEO or SMO as per your level of interest about applying a digital marketing strategy for business.

  8. Techstack

    techstack
    Located at Saket, Delhi this institute gives you the best professional training. They have the best professional experts and this the reason you can choose from a large number of courses offered by them. At TechStack you can get a certification in digital marketing with the hands-on experience on Google analytics implementation, search engine marketing, leading generation techniques, affiliate marketing, Google Adwords and many more things to make yourself a professional digital marketing expert with industry standards.

  9. Digital Gurukul

    digital gurukul
    Ancient India was very famous for its gurukul facilities. Most of the students are the professionals when they have completed their education. The mentors at Digital Gurukulam give you the core knowledge of digital marketing and make you the expert as per the current and future industry standards. You can learn WordPress website development, SEO, PPC marketing SMO, YouTube marketing, mobile app marketing, email marketing and Google Analytics implementation all in one place.

  10. Simply Digital

    simply digital
    Located in Adchini, New-Delhi, Simply Digital can provide you with the best learning facility with all tools in your hand. Their course module includes website planning and creation, SEO, PPC advertising, Google Analytics, social media marketing, email marketing, e-commerce marketing, mobile marketing, content marketing and many other things. The courses at Simple Digital are designed in such a way that they are beneficial for everyone including entrepreneurs, students, working professionals, or freelancers. Teachers at Simply Digital can give you the best practical knowledge, the reason being they are providing you with the complete tools during the training sessions at an affordable price.

Conclusion

So, now you are free to join any digital marketing institute in Delhi of your choice. Every institute has its own learning capability and curriculum to provide the best courses and assistance to the learners. But the choice is up to you that in which domain you want to work and to look for career options. However, when working in digital marketing, it is highly recommended to at least have some basic knowledge about every concept because it will help you to grow as a working individual and allow you to stand alone in the crowd of the experts of your profile.

After learning about the best training institutes, we are waiting for your response. We are waiting for your recommended digital marketing institute among those we shared, and you can inquire about any other institute and the course it offers.

As we said, Delhi has emerged as a learning hub for the youth. However, the nearby industries are making this place a first choice run any business. After the rise of the internet, the availability of resources for marketing is quite high, and you must choose a digital marketing agency in Delhi to promote your business online and to get high ROI. You can also look for content writing agency as it will also provide you with the SEO services in Delhi. However, beware of the fraudulent as they can steal your valuable money.

How to Start a Career in Digital Marketing

How to Start a Career in Digital Marketing

Today, Digital marketing is an emerging industry. Youngsters these days are looking for various career options in digital marketing because it is the only field allow them to learn new things daily. The excitement of work and vast working domain including, SEO, content writing, SMO, web designing, and much more makes it the first choice for everyone to work.

Here comes a challenge “how to start a career in digital marketing?” Some people will advise you to join courses or get an MBA degree in digital marketing, 100 types of certification, blah blah bla….

So.., How to learn digital marketing? This question comes to everyone’s mind, and you must read the following context to clear the clouds of problems from your head.

STAY UPDATED WITH THE LATEST TRENDS

It is the first and primary step to learn digital marketing online. You must be aware of the latest ups and downs of industry or services. You can get the newest information from the some best digital marketing websites like marketing land, the Moz blog, Econsultancy and you can look more on the internet. It will increase your knowledge and make you different from the other in front employers.

LEARN TO CODE

Website development and designing is the process of digital marketing. You must know some of the coding basics related to HTML, CSS, JavaScript, PHP development, WordPress and other CMS as your knowledge will speak when are working for the industry. You can learn programming online from CodeAcademy or MIT Open Courseware as these websites can teach you in free.

START YOUR OWN BLOG

After getting acquainted with the digital marketing and website development you can start your own blog. You can even create your own WordPress website. You can use various digital marketing strategies to show your presence in the online world. However, don’t use any shortcuts because your present hard work will create your path to enter in the industry.

ANALYSE THE DATA

After following the fundamentals to learn digital marketing and then created a place to show your an online presence. It’s time for self-realisation. You can start analysing stats of the blogs you have posted. The data is in the form of number audience reading it, commenting on it, sharing it and knowledge you have gained so far. But don’t rely on the present data if you want to improve yourself. Keep practising to be the master in all kinds of digital marketing tips.

JOIN A COURSE

You will find some mistakes after analysing yourself and the data. To get complete knowledge of digital marketing, you can join a course to learn digital marketing. You select from the online mode or the offline mode of learning as the per your schedule. A certification in digital marketing empowers your resume with an academic background and build positive image among the recruiters

Read Also : Top 10 Digital Marketing institutes in delhi

SOCIALIZE YOURSELF

To start a career in digital marketing, it is essential to increase your visibility on various social media platforms especially LinkedIn. LinkedIn is the best online portal that connects recruiters to potential candidates. You can learn from experts and also showcase your knowledge that will help you to get your dream job.

JOIN A NETWORK

Joining a network related to digital marketing is the part of socialising yourself. You can join various digital marketing forums like highrankings, SEOchat, warriorforum, and many more you can find on the internet. Such panels will help you to find a perfect mentor who can teach you all the tricks to be an expert in digital marketing and its various fields like SEO, SMO, SEM, PPC and many more.

BEGIN WITH AN AGENCY

After getting knowledge from various sources, you may start considering yourself as a digital marketing expert. But that’s not true; even the master get sometimes ditched due to continuously changing SERPs algorithms. That’s why I advice you to start from a small digital marketing agency. Because agency now a day are catering to many services and it will be good exposure for you to learn digital marketing.

Read Also: Digital Marketing Tips for Small Businesses

Enter the industry

After working in a small digital marketing agency, you will be aware of the ups, and downs that the industry may face. So, at last, it’s time to start a career in digital marketing with some reputed firms in the industry.

But, don’t forget to work hard and learn more.

Those days were gone when India was only recognized as a land of diverse culture and people. Today our country is becoming a land of growing startups. Due to rise in various startups the demand for digital marketer has increased tremendously. Delhi being a capital India is the hub for all small business. You can find a digital marketing agency in Delhi very easily. Such agencies can help you regarding SEO services, also work for you as a content writing agency.

How to become a better Digital Marketer

How to become a better Digital Marketer

With internet driving the world, the digital marketing industry is booming, and the intense competition demands that a brand adapts to the latest technological changes and stays ahead in the market. Digital media has become a part of our everyday lives, and a digital marketing strategy becomes an important tool that defines the success of a business.

Digital marketing is all about advertising and promoting the products and services on the internet. A digital marketing company in Delhi is required to build and implement an effective digital marketing strategy that establishes the brand the market and achieves its objectives

A digital marketer offering digital marketing services in Delhi offers following benefits for the company:

  • Connects the brand with a wide range of audience.
  • Improves visibility of the brand.
  • Taps the mobile device segment productively.
  • Increases traffic and improves conversion rates.
  • Increases credibility of the brand in the market.
  • Establishes the brand as an industry leader.
  • Improves brand loyalty among customers.
  • Improves brand-customer relationship.
  • Increases ROI for the brand.
  • Keeps the brand ahead in the market.

Digital marketing is a constantly changing field. The changes and introduction of new techniques, methods, preferences and continuous innovations in the market require that a digital marketer keeps himself conversant with these changes. Listed below are few ways to help you get better at digital marketing:

Use online resources – These can be free tutorials or various paid technical courses. Many of the online resources are free and can help you learn new skills, adapt to new techniques and broaden your marketing horizons. Make use of these courses to help you gain a competitive advantage over your peers. Also, they also look good on your resume. Training programs and content is available for graphics designing, web development, SEO, coding, principles of mobile websites, designing and digital sales, project management etc.

Make use of the online Digital marketing resources – Make reading a habit and read credible industry publications like Moz articles or similar publication articles to keep up to date with the latest in the industry. Also, keep an eye on Google updates and changes happening on various digital marketing platforms. Follow the leaders in the industry and know what is happening in SEO and PPC areas. Listen to the industry experts and build on their ideas.

Participate in Events/conferences – Make an effort of speak in various events and seminars of the industry. Participating in industry events is the best way to gain confidence and get conversant with interesting conversations. It also helps gain exposure, learns and build strong networks with the other marketers in the industry. It can be one of the crucial steps in learning to gain knowledge, learning from your mistakes and presenting you as an authority figure in the market.

Create Content – You might have a content writing agency to take care of your content writing work. Additionally, you can create some content on your own. This will bring more clarity to the concepts you talk and hear about. Also, it will require you to do some research in the area which will expose you to different and new ideas as well. You can hire an SEO service provider to optimise your content and increase its visibility. Your own content can be in the form of blogs, articles, social media video, podcasts or webinar hosting etc.

Experiment and gain experience – Experimentation is one of the best ways to learn and grow. Take out time to experiment and use the experience gained and knowledge to learn. Experience takes time and committing mistakes is not bad if one learns from them. A digital marketer should be dynamic, open-minded, always curious, ready to learn, flexible and a tough individual.

Digital Marketing Tips for Small Businesses

Digital Marketing Tips for Small Businesses

For small businesses and startup companies, it is essential to showcase your services to the public. You may now wonder various ways to promote your business. It will either by telling every person comes in front of, but that might involve a lot of time and doesn’t produce the expected results.

Internet has nowadays emerged as a boon for small businesses and entrepreneurs. With many digital marketing options, you can show your presence worldwide. It gives you faster results and takes less time. But here comes another question:

“How to select a perfect digital marketing option?”

You will find your answers here as we are going to share some digital marketing tips for small businesses.

1. Social Media Promotion

It is important to tell people about the services you are providing and how you are different from the others. Social media is the easiest way to do so. Social media promotion includes creating a facebook page for your business, a twitter account to tweet about the latest services and a Youtube channel to drive traffic to your business. The most important bit, however, is to promote those accounts in order to raise their visibility. In doing so, you might need the help of a social media marketing company such as The Marketing Heaven who will provide you with followers and likes needed for your profile. Also, some claim that instagram promotions are the best digital marketing ideas for small businesses. These ideas have zero investment and save your time to reach public and get the targeted customers and enquiries. Social media promotions also act as an excellent digital marketing tip for local business as people will get the desired services nearby their home.

2. Email Marketing

Creating an email marketing campaign will give an extra boost to your new business. Email marketing has several campaigns strategy including creating promotional emails, newsletters emails, bulk email, etc. Every email marketing campaign has a sole a purpose and hence makes it a unique way of digital marketing for small businesses. You can create an email marketing campaigns on your own by collecting email ids by various means such conducting surveys or from the social media or by hiring a digital marketing service agency for it.

3. Website development

Having your website that reflects what the purpose of your business and your products and services is is one the best digital marketing ideas . The reason is saying this because now every customer searches online for whatever service he/she wants. If the customer visited your website and got what he/she was looking for, it will directly open a new domain of business for you by the recommendation and positive feedback he or she might give after hiring your excellent service. Creating website is also an excellent marketing tip for local businesses as it increases local company where you’re originated. You can use free domain and free web hosting services to get acquainted with website development and its process.

4. Enable Customer Support Option

Do you know having a customer support option in your business will increase your brand value in the market? It is the best way to interact with the customers and also build trust as a local business startup. Having customer support for your company doesn’t require any further investment. You can select a day in a week or a month and contact all those customers taking your services or using your products. Such small but useful digital marketing ideas for local businesses make your customers feel proud using your service and create a healthy business environment to sustain.

Read Also : Top 10 Digital Marketing institutes in delhi

5. Content Marketing

Never forget this line while promoting your business “Content is the king”. Yes, content is the undisputed king of online business and promotion. You can use this digital marketing tip for your new startup. You can create a blog, whether it is on Blogger.com or WordPress the choice is yours. You can also use your business website. Content creation educates the customers about the service they can avail from you. How is the service beneficial? It will also make you more reliable than others as you are showing the knowledge you have about the service and products. Such DIY and straightforward digital marketing ideas for small businesses help them to grow in both online and offline realm.

6. SEO

Search Engine Optimization (SEO) is a strategic process to get higher rank in the search engine ranking. However, it requires a lot of time and effort, and money to get better results from SEO. But for your small businesses, you can use free SEO tools that might help you to improve the factors to get higher rank in search engine results page or SERPs. The process of SEO is complicated and requires the best digital marketing strategy for business to implement it. But we suggest SEO as an advanced digital marketing tip for startups it will improve the traffic on your website that gives you more target customers.

Read Also: Digital Marketing Tips for Small Businesses

7. Local SEO

SEO works in the global ranking whereas local SEO improve your business strength in your area. Local SEO techniques include posting your address and contact details on your website, providing your company location on your website. You can also use Google my business page to share the details about your business and whenever someone nearby your location search for service Google will display that in SERPs. Local SEO is the best way of digital marketing for local business.

8. Share Customers’ Testimonials

Customers’ testimonials are the positive feedbacks shared by your customers after taking your products and services. You can post these testimonials on your website, and your social media handles as it will create a positive impact on every new customer visiting your website and social media pages. You can also request your customers to rate your services on the Google’s Local SEO address as it will be visible to the whole world and ultimately attract the target audience looking for the service. Sharing customer’s testimonial is a high-cost saving digital marketing idea for startups.

9. Video Marketing

As per a famous saying “visual work better than texts”. You can use videos as digital marketing tip for your business for your small business. Videos nowadays have an exceptional place on the internet as it can be viral in few seconds. You can make customer testimonial videos, product review videos, working of your services and much more. You may get worried that making videos will induce a heavy load on your pocket then your use DIY softboxes for better lighting and a smartphone with a high-resolution camera.

10. Regular Data Analysis

It is essential to compare the growth of the business. It will help you further to sustain in the market. While working on any of the digital marketing tips make sure that you have current data based on the sales and profit. After applying a digital marketing idea compare the previous results with the current one as it will you reanalyse the mistakes and it is one of the best and evergreen digital marketing tips for small businesses.

 

Today India is a growing economy, and due to the rise of new startups company soon we Indians will make a record as a country of increasing business. Delhi, being the capital of India has a diversity of various cultures. That makes Delhi the first choice to start a new business or an enterprise. A smart businessman always knows his strength and weaknesses that’s why they hire digital marketing agency in Delhi to get a helping hand for their small businesses. Digital marketing services involve an extensive process and include all the tips we have shared above. However, hiring a professional is always and you may look out for a professional content writing agency in Delhi to create SEO friendly content for your website. If you are stuck somewhere while working in the SEO of your site, then you can consult SEO services in Delhi. Due to such high availability of services and facilities, Delhi is transforming as a business hub for growing Indian economy.

Why a Digital Marketing Strategy is important for your Brand

Why a Digital Marketing Strategy is important for your Brand

With the emergence of internet and globalisation, people have access to all kinds of information anytime, anywhere via their computers, laptops and mobile devices. Digital media content includes content that can be transmitted and shared over the internet. Be it for learning, entertainment or finding solutions for different problems, digital media has invaded every sphere of our lives. The world of digital media is booming day by day and businesses can improve their revenue and position in the market tremendously by employing effective digital marketing strategy. Digital marketing refers to advertising your products and services through digital media.

Digital marketing strategy provides a way to reach your target customers and promote your products and services online. The strength of your online presence directly impacts your business success. Your business can reap the following benefits from hiring a digital marketing company offering digital marketing services in Delhi as listed below:

  • It offers better ROI than the traditional form of marketing. It works well for big businesses as well as small businesses with limited capital and resources.
  • It helps reach brands to a wide range of audience and connects with the customers in a better way.
  • It improves brand visibility and helps tap new customers.
  • More number of people are using mobile devices for all kinds of purposes. Digital marketing caters to the mobile segment market efficiently.
  • Brands can easily increase their ROI by increasing their digital outreach.
  • By making use of services like GoogleAnalytics, businesses can monitor customer’s actions, preferences and behaviour in a better way and can alter their products accordingly.
  • An effective digital marketing strategy increases conversion rates for a brand.
  • Social media provides a platform to interact with the potential customers. It encourages social media engagement and strengthens the image of the brand in the industry.
  • It increases product and brand loyalty amongst existing customer base and builds credibility over time.
  • It helps you keep track and get ahead of your competition.

The important elements of a digital marketing strategy include:

SEO – Search engine optimisation refers to optimising your website content for specific keywords and phrases. This helps increase the visibility and rankings in search engines. It is a combination of various strategies and techniques that help increase the organic traffic on the website.

Content Marketing – Content is what drives traffic to your website. People are looking for content that informs, educates, inspires, relevant and original. Content marketing agencies know that quality content is the foundation of all your SEO as well as a Social media presence.

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Social Media Marketing – Social media platforms have become an important marketing tool. Social media marketing refers to use of various social media platforms to increase traffic on brand’s website, increase brand awareness and to improve customer relationships. This leads to increased CRs and revenue for the brand.

Pay Per Click (PPC) – This is a ‘sponsored ad’ on the top or side of the SERPs. The brand pays only if the ad is clicked. This type of marketing can be targeted for a particular type of customers by displaying these ads for specific keywords. Not only these ads are attractive; they work effectively for various types of industry.

Influencer Marketing – In this type of marketing, an influential person is engaged in advertising the products and services of a brand. The influencer has a positive image and influence on people. This can be due to his expertise, knowledge or skills in his field. The celebrity is used to influence the purchase decision of the customer and improve a brand’s image.

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Email marketing – This is a direct way to reach potential customers and inform them about your products and services. An effective Email campaign is engaging, relevant, and informative. Email marketing should ensure qualities like trustworthiness of the brand and relevancy to the sender for campaigning efficiently.