by Puneet Kumar Singh | Sep 18, 2018 | Digital Marketing Tips, Digital Marketing, Search Engine Optimization, Website
Seo no doubt is imperative for online marketing and organic traffic. Organic traffic is the traffic driven generated via unpaid search results. To your surprise, more than 70% of clicks prefer the organic searches which rank on the first page of Google.
However, ranking on the first page of Google is another eminent factors to flourish your eCommerce business online. It is also important to evolve your eCommerce> with the changing algorithms of Google every now and then.
Change is essential!
Having said that, it is also important to follow certain SEO tactics that will definitely generate results in your favor. Let’s dive in and explore the effective SEO tactics to grow your ROI efficaciously-
Know your Buyers’ Persona
Image Credit – quora.com
Do you already own an eCommerce site of your own? That’s great! It’s time to evolve your eCommerce journey with the help of your buyers’ personality and rank foremost on Google. Explore your to-be patrons to the depth, acquire certain details-
- Profession- Check out for the profession of your leads
- Interests: Games- Indoor/Outdoor, Music- Slow; Pop
- Ideal- Know your prospects’ ideals
- Books they prefer reading
- Timings- Their preferred timing to surf the net.
- Use Google forms to collect these data.
Enhance your content for Voice Search
Image Credit – paramountdigital.co.uk
Voice Search is the current trending buzz in the eCommerce today. Data records for more than one billion voice search during the initial days of the year. Adapting your SEO for voice optimization might make you miss a lot of traffic, which would directly impact your sales.
Dive deep into your users’ action on mobile
Image Credit – achates360.com
There is no denying the fact that m-commerce and surfing the Internet on mobile go hand in hand. You must make sure that each of your pages is mobile-friendly.
Hit on to the mobile usability under Google Search Console, herein you can find the errors related to mobile usability if any. Also, there are several tools such as heatmap, hot-jar to monitor your visitors’ action and level your SEO.
Engage your “native” audience
Image Credit – deltadiscovery.com
Native or rather let us call them your local audience. Local SEO has always proved to bring out newer opportunities for the local eCommerce businesses. Another very important SEO tactic is competing in your local eCommerce market first. One way you can earn your native audiences’ trust is via providing them better services and collecting positive feedbacks from your shoppers.
Avoid bulky images and GIFs
Your website’s speed can either “make” or ‘break” your site’s ranking. It does highly impact on the number of checkouts. Hence, compressing the images and gifs are a better option to maintain a speedy website. Optimizing your page speed is a must in order to rank on the first page of Google.
To Sum Up…
Now that you are aware of the SEO tactics to be used. You should follow them and rank on the top. Apart from them, don’t just rely upon stuffing your page with numerous keywords as Google is better at identifying excess keywords. It was all about some of the effective SEO tactics. However, if you are looking forward to SEO services in Delhi. You must hit in to explore everything about the best SEO company in Delhi.
by Puneet Kumar Singh | Sep 16, 2018 | Website, Digital Marketing, Digital Marketing Tips, Digital Marketing Training
Won’t you like to double your search traffic? Obviously, you do! SEO no doubt holds utmost importance in evolving your brand awareness and amplifying your brand awareness. Researches show that more than 80% of the website’s traffic begins with website’s query. That’s where SEO (Search Engine Optimization) comes into play. As with the ever-changing Google’s algorithm it is important to stay updated with every refined tactic.
You would be amazed to know that Google records over 3.5 billion searches every single day. Which means it does help your website with hoards of relevant traffic each second. Moreover, optimal traffic is directly proportional to more conversions. Thus, bringing in increased revenues. However, to achieve all this one needs to be seen on the first page of Google. Is it mandatory to be seen on the first page? Well, the data here states that around 75% of people do not even consider clicking over the past first page. Well, to sort all your difficulties we have brought in the effective SEO tips to double your search traffic and earn more:
An SEO Optimized Landing Page:
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A well-optimized landing page is a gateway to generate more lead and sales. Landing pages are a way to capture new leads. Thus, helping you double your search traffic. Creating a high-quality landing page with professional graphics tend to draw visitors attention on a high-scale. Below are the key elements of a good landing page that would certainly drive a lot of visitors to your web page-
- CTA (Call To Action): Every landing page must consist of more than “three” CTAs. Since CTAs have always played an eminent role in driving relevant users to your website and assists in doubling your search traffic.
- Valuable Content: You must make sure your landing pages deliver quality content in order to double your search traffic.
Double your search traffic via Social Share Buttons
Image Credit – www.weebly.com
Social share buttons tend to subtly encourage and double your search traffic larger note. Thus, increasing your eCommerce earnings. Social share buttons such as that of Facebook, Twitter, Instagram, Pinterest etc. tend to generate a lot of backlinks (strong backlinks strengthens your SEO rankings). One must consider placing their social media share buttons at the right place (sticking your social media share buttons will rather be appreciable).
Don’t forget using Infographics
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Infographics are yet another eminent factors which drive on a lot of search traffic to your web page. Infographics tend to attract visitors more speedy than any other form of information imparting tactics. Research suggests that quality Infographics may double your search traffic by 193%. Moreover, studies show that infographics are 30x more likely than any regular text article. All you need is accurate stats and get ready with nice color combinations in order to form perfect Infographics and double your search traffic.
To Sum Up…
So now that you know all the impeccable SEO tips to double your search traffic, we have something captivating for you in the box- Hit in to explore the SEO services in Delhi and don’t miss a chance to reach the best SEO company in Delhi.
by Puneet Kumar Singh | Sep 15, 2018 | Digital Marketing Tips, Digital Marketing, Website
You don’t get attracted naturally for any website. Instead, it is the effective content of the landing page that lets you explore the particular website and buy several products. Landing pages are the welcoming page of any website that is displayed whenever any visitor arrives or lands on that particular website. Moreover, landing pages play a crucial role in deciding the conversion rates. Having read that, you must be wondering why do some landing pages tend to fail. Well, today we would guide us about the beginner’s non-failing SEO Tips.
To start with you must adhere to the fact that there are two types of landing pages viz Click-Through Landing Pages and Lead Generation Pages.
1. Click Through Landing Pages:
Image Credit – 42works.net
These pages have the goal of persuading the visitor to click through to another page. They are typically used in eCommerce funnels. There is generally the first webpage that visitors land at.
2. Lead Generation Pages:
Image Credit – landerapp.com
These pages are used to capture user data, such as their name and email address. The sole purpose of such a page is to collect information that will allow you to market to and connect with the prospect at a particular time.
Having known the basic differences between click through landing page and lead generating page. Here are several points that should be kept in mind while writing for landing pages:
Tools like Premise aid you in writing and publishing effective landing pages.
- -Make promises to the readers regarding the product or the subject of your writing.
- -Understand the purpose of your landing page.
- -Understand the feature, benefit, selling point, term, and condition prior to writing in depth.
- -Precisely select the key points and explain it to your readers without taking much of their time.
- -Ask questions to yourself regarding “have you succeeded in explaining to your audience the right point?”
- -Go through your content and ponder onto point as-Did you summarize the strongest points?
- -Last and but not the least ask yourself if you have selected an impactful design for your content?
Apart from the writing tips, you must heed onto some crucial components as-
Use Of Testimonials
Image Credit – hallaminternet.com
Studies suggest that 92% of your leads prefer reading an online review prior to making a purchase. Which means “testimonials” must be included on your landing page. A landing page without testimonial is just as a muffin without its manufacturing and expiry dates.
High-Quality Images
Image Credit – photoshoproadmap.com
Humans love visual. There is no denying the fact that a well-designed page tends to drive our attention 94% of the time. High-quality images are the easiest way to keep people stuck on your landing page like glue.
Use the concept of BOGO (Buy One Get One)
Image Credit – air-tan.com
Applying the concept of BOGO (Buy One Get One) on your landing page tend to drive a lot of traffic on your webpage which results in increased checkouts. You can come up with offers as- Download the FREE PDF (or whitepaper) with xyz product etc..
To Sum Up…
Now that you are well-equipped with the landing page essentials. It is crucial to follow them and imply in designing an effective landing page for your website. However, you would love to explore the best SEO services in Delhi and get some help in improving the rank of your website. Hit in to explore everything about the best SEO Company in Delhi.
by | Jul 25, 2018 | Digital Marketing Tips, Digital Marketing, Search Engine Optimization
Digital Marketing is the latest and superlative marketing tool for optimizing business potentials. This technology attracts target audience with ease and thus enhances business to a great extent. Setting a new business or running a start up is not at all an easy task as you have to contact new investors and to deal with several things. At that time, marketing plays a crucial role in establishing your name and to reach your target audience. Having a proper digital marketing plan is mandatory to stand out from the crowd and that’s why we are here with 5 essential digital marketing tips for startups. These tips will surely help you to achieve your desired success level.
Target the correct audience
Image Credit – tapchief
First of all, it is quite important to make the digital marketing strategy in which you are targeting the correct audience which can increase your traffic and thus increase your profit as well. Audience is what matters a lot and thus for making your digital marketing campaign a success, it is mandatory to target the right audience. Your audience must be able to engage with your brand name, your product and your values as well. It is important build a long lasting relationship with your audience as they will help you grow.
Create your brand
Image Credit – designandexecute.com
Next important digital marketing tip for startups is that you should create your brand. Make your objectives clear and work accordingly. Having a clear personality and voice will also help prospects and customers to develop a deep connection with your company and brand and thus set you apart from the crowd. Choose Digital Marketing agency in Delhi which helps you in establishing as a brand so that you can easily connect with your target audience.
Creative Content
Image Credit – Goupward
Content plays a crucial role in digital marketing process and thus it is important to display creative content which can attract the audience and thereby enhance your traffic which in turn improves the search engine ranking. Creating content that is fresh and unique is one of the considerable digital marketing tips. According to digital marketing analysis, almost 80% of your content should be about your product and rest 20% is about your online sale and promotion. Remember this 80/20 rule so as to achieve success in digital marketing campaign. It should be noted that content without keyword is nothing and thus you should invest in SEO services in Delhi. SEO services providers will fetch you the relevant keywords which you can add to your content and make it effective and worthy
Make the use of social media platform
Image Credit – Social Media Agency in Delhi
Make the active use of social media platform as it is the best place to introduce yourself. Everyone is using social media platform and thus your brand can easily makes it way to reach to the potential customers. So it is advised to use social media platform for marketing as much as you can. Social media is the key to leverage your brand awareness and value and thus use it effectively so as to get the best possible results.
Search Engine Optimization
Image Credit – SEO Services in Delhi
How could one forget this point while describing digital marketing tips for small business? SEO is necessary to keep your website on the top of the search rankings and for this you need to invest in top notch SEO services so as to increase the organic visibility for the trending keywords.
Conclusion
Digital marketing has become inevitable marketing tool which if planned carefully then it could increase the sales and revenue of the businesses exponentially. Startups face challenge initially as they have to create a brand identity in the market and generate a great deal of trust amongst the people. Digital marketing is one crucial tool which can help them in doing so. Hence, if you are planning for a startup and need any help related to online marketing, you can consult us. We are one of the leading Digital marketing Agency in Delhi.
by | Jun 29, 2018 | Search Engine Optimization, Digital Marketing
If you are eager to know the ways of boosting your business to another level, then this post might help in you doing so. If you are going to create digital marketing strategies that involve then you must know how SEO audit will add more ideas in the way you plan out the ways to promote your website.
Therefore, in this post, we will look at technical SEO audit in a much broader extent.
So, tie your seatbelts as this flight will take you the SEO sky that you have never imagined.
Defining Technical SEO Audits
Technical SEO audits in generalise terms defined as the regular monitoring of your website’s performance on various search engines. The reasons why you should do regular SEO audits are following:
- To keep track of search engines algorithm
There is nothing wrong to say that the search engines such as Google or Bings are becoming smarter every day. Hence a regular SEO audit will allow you to monitor the changes in the algorithm.
- To keep your content updated
Technical SEO audit is very helpful to know about the last time when you have updated your content. The updated website is the key to get all the benefits of digital marketing.
It is advised to perform such audits quarterly in a year so that your website gets fully updated with all vital elements to improve your digital marketing metrics.
Image Credit – Neil Patel
Components of SEO audits
You must focus on the below-mentioned factors while performing technical SEO audit on your site:
- Your web hosting and indexing
- Your website content, keyword placement and metadata
- Linking and referencing
Another essential component on which you must concentrate on is the mobile-friendliness of your website. As the smartphones now generate 60% of the searches on the Google, search engine crawlers first look for the mobile-friendly index, and if they found the mobile version of your website, then your rank get optimised in the SERPs. Today many digital marketing services in Delhi, India offers the clients to develop the mobile-friendly sites as our country’s population is more mobile-savvy than the other nations.
After getting acquitted by the fundamentals of technical SEO audits its time to know how to do these audits.
Start the audit with a crawl
It is the first yet most crucial step of audits. You can select one of the most advanced crawling tools such as Screaming Frog SEO Spider Tool, DeepCrawl, Ahrefs, and SEMrush. After setting up the crawl, you can manually search your site for the links which get crawled and check your estimated SEO score.
Avoid Mirror Links of your Website
It is not a good practice to create multiple links that redirect to the same website. Doing this means are ruining all your content marketing strategy as the crawler get confused between to rank higher or lower in the SERPs.
Perform On-page SEO correction
During the evaluation of crawling results, you must correct every drawback that you observe on your website such as pages with copied headers or titles, Meta descriptions, keyword placements and monitor disorganised content, and deleted pages.
Links Management
As I mentioned above keeping a check on your disorganised content and deleted will help web crawlers to improve your site ranking because the content you post or remove will create a directional and broken link. Tools like integrity and Xenu Sleuth are most commonly used by SEO services in Delhi to perform technical SEO audit of their clients’ website.
Monitor Site Timings
Here the term site timings comprise of load time, response time, and think time. However, the context of all these timings is different. Still, you need to track how much time your website is taking to handle the user request, and in how much time the web pages are displaying. All these things matter for the Google and also for your digital marketing campaign success. You can use GT-matrix or Google PageSpeed Insights to monitor your sites speed in both desktop and mobile.
Use Analytical Data
Here you need to evaluate that whether your analytics tools such as Google Analytics is giving the real-time data or not. You need to check the code implementation on your side and that you can do with the tracker code provided by Google Analytics. Monitor the bounce rate of your site, and domain authority of your website. The MozBar powered by Moz can give you an extra hand during your technical SEO audit.
Do Backlinks Audit
Backlinks are very helpful to give an extra boost to your off-site SEO and to make a small business website that works. Tools like Ahref are beneficial to perform regular backlinks audits of your site. If you are looking for competitive keywords, then SEMrush might help you with your work as this tool will give you insights about the keywords and backlinks that your competitors are using for better ranking in SERPs. Social media promotion is also an essential component of off-site and to get relevant backlinks so don’t forget to keep tracking it.
Conclusion
Technical SEO audits are significant for every business website. It will give the marketers profound insights about how the sites are working in the searching engines. The steps or tips mentioned above will hardly take one hour to perform a complete audit of your website. You can also hire a reliable digital marketing agency for any help or guidance.
by | Jun 27, 2018 | PPC, Digital Marketing, Digital Marketing Tips
If you are running any organisation, then it becomes mandatory to stay updated with the latest trends and robust marketing ideas. One of admiring ideas that I’ve observed is the updating of stock in offline stores; you will see the crackers 3 months before the Diwali and the same thing happen during other festivals. Hence their marketing tricks work as per the previous data and future trends. The same resembles in the internet domain where your digital marketing strategies are based on your analyses.
So, here in this post, we dig deep inside the pay per clicks promotions, and after reading this entire article, you have the best strategies in your arsenal to hit the PPC marketing this year. The primary focus is to boost our Adwords strategies to improve marketing, but the same methods can be implemented on other platforms too. The tips that you will get here are by a reputed digital marketing agency in Delhi hence you must read this article carefully.
Observe the Seasonal Variations
In our country, almost everything will reflect a seasonal trend. In simple words, it is not necessary that a product that gives you a massive ROI in January will work now. Hence, you have to look for the pattern and then bring the services that your customers’ seek.
For example, if you search for the keyword ‘teddy bear’ on Google Trends or Adwords, you observe high searched during February as compared to the whole year.
Hence, for those who sell online teddy bear will get a huge business during this period. You can find the same with our services like “online rakhi” as the demand is quite high from June to August.
So, if you are going to plan for PPC campaigns, then first observe the previous trends and then create Adwords strategies accordingly.
Select the best dates
After collecting all the data, it is better to promote your services when the demand is high. As the PPC marketing is based on the searched keywords, hence your customer acquisition strategies must cover the keywords with high search volumes for those particular dates that include the potential users of your products.
Learn from the past
Maybe this sounds like an inspirational quote, but effective Adwords strategies begin with it. If you have worked on PPC campaigns in the past, then you have the valuable data to rectify your mistakes.
As an example, if you go to the search term reports of in the Adwords and set the date range to past three weeks to the date of Raksha Bandhan, then you will get all the searches when your ad displayed, and hence you have a worth data related to Raksha Bandhan related searches.
One of the best digital marketing tips for small business is to create Adwords strategies during annual event and festival. It will help you to compare the effectiveness of your campaigns separately and comes under your budget; it is easy to manage them and gives you high ROI.
Select the Perfect Keyword
After getting a better understanding of search terms and reports, it is the time when you need to trash wrong keywords and keep the good one on the list. However, it is easy to separate the keywords that don’t yield anything, but the point is how to get the terms that give you traffics and leads.
After analysing your digital marketing metrics, you have a high stock of isolated keywords, i.e. the good and bad ones. However, now you need to match the good terms for specific campaigns. The right keywords can be matched as per the three categories.
- Brand
- Evergreen
- Prospecting
The first two are obvious to understand. Distinguish the brand search terms and analyse them, to avoid the over-budget campaigns.
Evergreen keywords contain the perfectly matched terms and yield consistent results.
Prospecting keywords are potential search terms that may lead you to the conversion. You can put your money on them and then monitor its performance.
Promotional Extensions and Sitelinks
Sitelinks can give an extra boost to your ad campaigns, and you must add it in your AdWords strategies.
You can use scheduled Adwords sitelinks extensions during event and season to get rid of creating a new ad campaign. Moreover, it will allow you to add more information such as outlet hours or straight links to the particular product.
In simple words, promotional extensions are the special offers during holidays to attract the audience. Being specific Raksha Bandhan festive, a marketer may think to run it from July to August or until the festival date.
Following examples will help you to promote sales:
- Monetary discount. Get Rs 500 off on first order
- Up to monetary Up to Rs 100 off!
- Percent 80% off on first order!
- Up to percent Up to 60% off your first order
Promotional extensions catch the searchers’ eyes easily and increase the chances to buy the product from your site.
Embed a Countdown Clock
Many advertisements today emphasise the period of any offers. Adwords strategies that incorporate such countdown clocks are beneficial to get higher traffic and sales conversion.
For example “Myntra’s End of Reason Sale. Order before it ends. 6 hours to go.”
So these are the best Adwords strategies that you must implement this year to increase your ROI and to save yourself from irrelevant PPC marketing.
Valuable advice for every newbie to digital marketing located or pan India. You can search for SEO services in Delhi of the to get your acquainted with PPC marketing and strategies.
by | Jun 23, 2018 | Digital Marketing, Digital Marketing Tips
The role of a marketer revolves around two essential elements, proposing great stories and monitoring data. We used to blend these two elements frequently and represent it to our clients. For us, data is the biggest challenge, as we only have numbers to showcase the growth of the promotional campaigns and without digital marketing analysis, we can’t do that. So, the question is “how do you evaluate the success rate of your digital marketing efforts?”
It all begins with the selection of correct metrics or KPI (Key Performance Indicators), as per the goals of your marketing campaign.
Defining the desired outcome is the first step to choose an accurate KPI to track the results. Here, we’ll discuss the three primary marketing goals and metrics to measure the success: Improving Leads, Creating Brand Awareness and Generating Sales.
Goal 1: Improving Leads
Image Credit – advanceinnovationgroup
As a marketer, our primary concern is to generate more leads from the client’s website. In B2B industry, companies are now handling monthly sales and purchases. Hence, it becomes vital for such companies to have a sufficient new leads to grow their organisation. Here are some of digital marketing metrics to track the growth.
Goal Conversion Rate
Out of the visitors coming to your site, what percentage of them fill the query form or call you and get successfully converted into leads is called the Goal Conversion Rate. The average conversion rate for B2B sites is 2.23% which happens to be a good benchmark.
Sessions (Traffic)
Marketing in a real sense is a number game. If your website gets more number of visitors, then you have to get more leads. Although, I keep Goal conversion rate at the top as only increased site Traffic will not indicate improved lead generation.
For instance, if your targeted monthly traffic is 400 visitors per months with 2% Goal conversion rate that means your average is 8 goals per month. However, if your traffic increased to 600 per month but Goal Conversion Rate cut down to 1 %, then you slip at 6 goals per month.
Cost Per Conversion
If you’ve invested some amount in paid marketing, then you must know about the cost per lead that is generated. It is beneficial to know about the worth of your customer so that you can estimate about your ROI. If you’re paying $100 per lead and they’re only worth $75, you need to make some changes in the way and follow some digital marketing tips from pioneers of the field.
Goal 2: Creating Brand Awareness
Image Credit – noobpreneur
For organisation willing to target a niche specific market or introduce a new product, the essential goal of any customer acquisition strategies is to create awareness about your brand/products/services. Though the metrics mentioned above are valuable still it is essential to know about the effectiveness of your awareness campaign, and you can do this by using the following parameters:
Impressions (Reach)
To present your brand in front of a new audience, you need to utilise an advertising platform such as Google AdWords Facebook Ads. Impression will give you an insight into the frequency of your ads shown to the targeted audience. Most of the ad platforms will provide you with an idea about the number of the potential audience you’ve reached (called “Impression Share”) which will give you a sense of how well your ads have penetrated the target audience.
Click-Through-Rate (CTR)
It is the percentage of clicks on your ads compared to the total impressions. However, the definition of “good” CTR changes as per the industry stands, but the averages by ad type are:
- Display Ads – 0.05%
- Rich Media – 0.1%
- Facebook Ads – 0.9%
- AdWords Search Ads – 1.91%
While working on branding campaigns, your ads may show people who don’t know about your company or services. Therefore, your digital marketing focus is to create compelling messages to attract the audiences toward you.
New Users (And % New Sessions)
Google Analytics uses a metric known as “New Users” where it tracks the number of new visitors your site is receiving. If someone comes on your website for the first time, he or she will receive a cookie with a unique ID. The first session marks them as “New User” and as they return they categorised as “Returning User.”
However, it’s a useful metrics but has some demerits too. If someone visits your twice one time by desktop and second time by phone, then Google mark both of them as “New”. Moreover, if someone deleted the cookies from browsers, then their next visit will count as new.
Campaign Tagging
It is known as the Google Analytics Campaign Tagging; this metric empower you with a deep insight into your marketing campaign. Here you defined tags and add them to the links in various ads on across your platforms. Suppose, you are promoting a new product on Email, Trade Publication Websites, and Display Ads, Facebook, it would be useful to collect all of that data in one easy-to-access location while still being able to separate the effectiveness of each channel.
It will allow you to define your campaign’s parameters and give you a unique URL to use on each channel. Thus, you can collect all these links under a specific Campaign Name, but define the Campaign source as per the platform. After that inside the Google Analytics’’ Campaign reports, it becomes accessible to digital marketing analysis for those specific ads.
Goal 3: Generating E-commerce Sales
Image Credit – semrush
Some of the parameters are specific to online sales and must consider along with the metrics used to generate more leads.
Revenue
As the name suggests, you can compare the income of your previous sales and those after implementing digital marketing techniques. You can extend your limit by monitoring the margin on your sales.
Ecommerce Conversion Rate
It shows the visitors’ percentage converted into an E-commerce transaction. Both marketer and client must know about its benchmarks for both mobile and desktop user. However, to provide an overall mark, averages across all industries are about 3% (4.31% for desktop, 1.50% for mobile, and 3.55% on a tablet).
Average Order Value
It states the average revenue generated by a single on-site purchase. It is affected more by your site rather than marketing efforts. However, it is essential to keep a check on it to track the sales.
Integrate All
The following formula will clear your head for generating more e-commerce revenue
Traffic x E-commerce Conversion Rate x Average Order Value = Revenue
Before implementing any campaigns site, monitor these three digital strategy metrics stand today and set goals for your efforts. Improving any one (or more) of these metrics while maintaining the same output from the others will lead to increases in revenue.
Conclusion
However, there are numerous metrics, but keeping your digital marketing focus on the right ones creates a difference. Ensure that the data you’re monitoring is as per your marketing goals, and then compare that data to your previous performance to judge success. At the end of the day, how your site performs may not meet the “industry standards” but that doesn’t mean what you’re doing isn’t working.
If you are looking for reliable digital marketing agency, then don’t forget to check the work they have done in the past and how they will benefit your organization. If you are looking for the best then you must search for the Digital Marketing agency in Delhi, as they can help you pan with your startup.
by Puneet Kumar Singh | Jun 14, 2018 | Digital Marketing, Digital Marketing Tips
Online businesses are the crest of their evolution because every small and large organisation is creating its website to attract the online audience. There is a big difference in online and offline marketing in terms of the rules and regulation to gather to the customers. Hiring a digital marketing agency will get all of your problems solved at one place. These companies are capable of creating best and interactive websites, implementing SEO, social media promotions and will give you the best digital marketing tips that you might have been searching from a long time. It becomes challenging to emerge as a reliable brand on various digital channels without taking the help of a service providing company.
Here, we discuss some benefits of digital marketing agencies and how they are helpful for any business.
Experience and Knowledge
A significant benefit of hiring a digital marketing agency is their brilliant understanding of the online world of marketing. Due to considerable differences in the offline and online marketing domains, it is recommended to seek help from the professionals for optimum performance of the website. Digital marketing companies have the team of experts, who are very well aware of the clients’ expectations about the site and how to promote it on various digital channels. Be the quality SEO-friendly content or social media marketing or monitoring the analytics, these services agencies have all the techniques and can implement them as per the business requirements.
Read Also: Top 10 digital marketing institutes in delhi
Adequate SEO Implementation
Search engine optimisation aka SEO is the most significant benefit of hiring a digital marketing agency. Online marketing has no use if the company website has not regular visitors and no one is looking for service and products. Today the competition is to secure higher ranking is the search engine result pages and that what is achieved by using advanced SEO techniques. These marketing companies understand how to implement SEO efficiently to get more traffic on the website that can further convert into the sales. They also check the efficiency of the plans by analysing various digital marketing metrics.
Creative Web Designing
Nowadays, digital marketing agency also offers website designing and development. This helps the clients to reduce their stress that they might get while thinking about creative, user-friendly website. With the hike in the mobile users, the business websites are needed to be mobile friendly. From the very beginning of the homepage to every internal service page the web designers of these marketing agencies got the best tools to create the best company website.
Read Also: How to Hire Best Digital Marketing Agency in Delhi
Social Media Promotions
It is essential for any organisation to show its presence on various social media platforms to increase its public reach. A digital marketing company is capable of creating the best promotional campaigns that may run on multiple social media channels like Facebook, Twitter, Instagram, or Google plus. This ensures that the company is regularly interacting with its customers and thus builds its trust among the targeted audience. With best content writers, photo editors these agencies can create engaging posts that increase the user engagement on your products.
For startups, those are planning to initiate the online marketing methods for their businesses. It is better to call a reliable digital marketing agency in delhi at your service. A reputable agency will provide you all the facilities, including website creation, content writing and marketing, SEO, social media promotions at affordable pricing. They will create various digital marketing strategies on the basis of your present business conditions. Thus they will suggest you the best plan for your organisation and to drive more sales.
by Puneet Kumar Singh | Jun 12, 2018 | Digital Marketing, Digital Marketing Tips
It is better to opt advanced SEO strategies in order to get more traffic through SERPs (Search Engine Result Pages) and to generate more business revenue. However, it is expected that as a business owner you may want how to apply various digital marketing strategies but cannot learn that due to other responsibilities. But, your problem can be resolved by hiring a digital marketing agency in Delhi. Don’t get disappointed after reading Delhi, as these agencies also provide online services in order to help the startups Pan India.
The primary reason for hiring a services provider is to get higher rank in the search engine results, as people will click those links that come first in the Google search results and consider them trustworthy among those comes lower in the rank. And if your pages are coming on the top of the searches with better placements of targeted keywords then the chances for your website to gain more website traffic increases. As the traffic on your site increases, your services start gaining popularity and that yield to more customer leads and ultimately raise your profits.
But you must go for a trustworthy company as frauds are present to steal your money. Here you will get some points by which you can find a reliable digital marketing agency in Delhi.
Using White Hat SEO
You may not know, but SEO is of two types, one is the white hat SEO which is allowed by Google to get better SERPs rankings. The second one is black hat SEO which works against the Google’s policy. You must make sure that the agency you are going to choose is following the white hat SEO methods and promote your business genuinely and legally. Because you may get faster results after using black hat SEO, but doing this will get you under the radar of Google and cyber cell of our country as you are practising illegal marketing methods for business promotions.
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Have Knowledge of Google’s Latest Algorithm
Following the Google latest algorithm to make your digital marketing strategies will keep you one step ahead of your competitors. Today search engines are evolving day by day and become smarter to separate the quality, user-oriented content from the junk of spam content. Responsible digital marketing services in Delhi keep themselves updated to provide the best help to their clients, and that ’s what you need check.
Able to Provide Quality Content
Content writing is the key to SEO. Any expert marketer begins the series of digital marketing tips from writing quality content for the websites. The reason being the content is the king on all digital media channels. Whether you want high search engine ranking or social media promotions, the first thing is to create user-specific content hence, it is better to look for the types of content writing is given by any digital marketing services in Delhi. Hire such agencies having expert content writers to save your budget of hiring separate content writing services.
These are some necessary checks that every small business owner must do before a digital marketing company. The checks are not only restricted to Delhi region you must be aware in your area also. Before hiring a digital marketing service provider in Delhi, it is better to learn something from your end, do some research about the process of digital marketing, SEO, paid marketing, social media marketing, and content marketing. This will help you to share your arguments about the types of services you want and also increase your confidence level in front the experts of digital marketing. You can even compare the prices that various digital marketing agencies are charging for their services and then choose the best for you.
by Puneet Kumar Singh | Jun 11, 2018 | Digital Marketing, Digital Marketing Tips
Digital Marketing techniques to learn from your competitors
A full proof digital marketing strategy comprises of quality content writing and marketing, ethical white hat SEO techniques, optimum backlinks creation and social media promotions.
But wait, I didn’t say that all these digital marketing techniques will yield a better return on investment in future. Because today every marketer is following the same algorithm, hence you must do the something different from them.
Here, I will try to explain some necessities that might create a big difference between you and competitors digital marketing strategies.
Before, coming to the main point of discussion, you must calm down and ask the following question to yourself:
“Have you ever done the competitive analysis of your business?”
If the answer of above question is no, then believe me you are just wasting your time to create new strategies because they are not based on what your competitors are doing to promote themselves.
Let me tell you a hidden reality, spying over on your competitors’ digital marketing techniques, will help you to form a basis of comparison and to keep an eye on your mistakes. It doesn’t matter whether you are a noob to online marketing or a master of it, you must take a regular look at your competitors’ strategies to stay motivated to do better than them.
If you are thinking about the ways to search for competitors, then you must move your head around in your surroundings to check for those who are providing the same services but have a better business ROI then you. It will give you a better vision about your target audience, and how to attract them. Once, you’ve understood the tactics; you will be able to create digital marketing techniques on your own.
So, let’s come straight to the topic and here are some things that your competitors might teach you.
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Target Audience & Traffic
Maybe you are wondering now that you are acquainted with your target customers and the sources from where they are coming. Still, it is better to take a look at your competitor’s site and analyse how they are getting more business than you. By collected data, you will be to make more powerful strategies and can implement those digital marketing techniques more productively.
Content Is King
Most of the marketers think that only original content get sold quickly, but that’s not true. In this never-ending domain of online marketing, presentation of the material also matters, and it is possible your competitors are using various ways that you are not doing.
What Are the Mistakes
The ideal way to progress is to keep a check on the mistakes and rectify them accordingly. Even your competitors might go wrong in some places. Thus it is a good practice to monitor their promotional campaigns and what’s wrong with their digital marketing techniques. After doing this, you have to avoid those mistakes and concentrate on creating better plans.
The best plan to learn the art of digital marketing is from those who know it very well. Once, you have discovered the significant steps they are taking for their promotion try to use them as your digital marketing tips.
In India, we have the highest internet users in the world. That’s the majority of companies are trying to attract the target customers on Indian origin. Delhi, being the capital of the country emerged as the hub of opportunities for small businesses and startups. Many digital marketing agencies in Delhi are providing services are connecting the new companies to this online realm. Digital marketing services in Delhi has shown tremendous growth in the past decade and still flourishing.
