Web analytic solutions are hard to navigate. It’s even more difficult to find as a number of companies and products are to be found according to our needs. It consists of managing the usage and interactions between visitors on a website. The various paid and free analytic tools like Google or site catalyst accumulate a huge amount of data based on metrics.
- It helps to judge the level of traffic, frequency and length of visits.
- The audience can measure Devices, browsers AND servers.
- Reports are very important to an online retailer business plan that gives us the data based on the business performance.
The basic analytic solutions measure the following basics:Traffic Sources: It comprises of natural sources like traffic referral and direct traffic along with campaign traffic. Visits :It helps to judge the level of traffic, frequency and length of visits. Top Content: Popularity has been defined as rendezvous with the pages. Keywords:Look for keywords that help drive traffic to the website, the level of traffic from each website and how it behaves. Location: It can be local, national and international. Data can control specific targets and campaign online and offline. Technical Details: The audience can measure Devices, browsers and servers.
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