Top 4 Video Marketing Strategies for 2019

Top 4 Video Marketing Strategies for 2019

You might be aware of the fact that at the present time, videos play a major role in the field of digital marketing. Videos are one of the best ways to promote a particular business at a large-scale. Many companies these days also take help of various SEO services in Delhi to make certain that their businesses are on top of their other counterparts.

However, marketing through videos is not as easy a task as it seems. There are many video marketing strategies that need to be followed to ensure that your business is acquiring the desired results and you defeat your counterparts in the race of brand popularity and brand successfulness.

Here are some of the best video marketing strategies for 2019 which will help your brand get its due recognition within the completion of this year.

  1. Uploading captivating video content on YouTube

YouTube is the second-largest search engine in the world which makes it a good source of infotainment (information + entertainment). Also, 100 hours of videos are uploaded on YouTube every single minute. This means, uploading videos regarding your business on YouTube is surely going to widen the brand’s reach and more people will get to know about your brand’s presence. However, make sure that you upload attractive content on YouTube on a regular basis.

  1. Optimizing the content of the video

No matter how beautiful your video looks, if the content of the video is not optimized well enough, the video will not be able to garner as many views as it requires for the success of your business. So, make it a must to optimize your video content appropriately so that it gets easy for the search engine to index your content and make it easily visible to the audience. This requires proper usage of keywords, SEO, metadata and many more.

  1. Optimizing the thumbnail of the video

One of the most important and the most neglected feature of video content is the thumbnail. Yes, the thumbnail is the first factor that allows an audience to decide whether they want to watch a video or not. Hence, it is a must to create such a thumbnail for the video which attracts the audience towards your video. One of the best thumbnail ideas is to put on an image of a smiling human which is making a direct eye-contact to the audience.

  1. Uploading videos on other platforms

Do not restrict yourself from using more than just YouTube. You should also consider using other video sharing platforms such as DailyMotion, Vimeo, Break, Facebook, and many more. Many audiences use these sites as well other than YouTube which gives you additional ways to ensure your video is seen by as many people as possible.

Conclusion

So, keep the aforementioned best and must video marketing strategies in mind if you too want to see your business flourish with the help of video marketing. In addition, seek the help of the most professional digital marketing agency in Delhi in order to make certain that your video marketing process is carried out with utmost professionalism and honesty.

How Voice Search Will Impact SEO in 2019

How Voice Search Will Impact SEO in 2019

In the era of searching, voice search stands to withhold the greatest value of all time, something which we need to fix our gaze on.

Google claims that 50% of the searches are performed using voice search by 2020. If the majority of the people are conducted search operations through voice search, then optimizing your websites would be a nice idea. Voice search has taken a good percentage of all total searches all around the world. The convenience offered by the voice has placed this platform in a position to be a search standard in the future. By implementing the useful digital tricks, you can stay ahead of the completion just you need to read the Google trends which are changing with each passing year. In case, you need any help, you need to look for the best SEO Company in Delhi and get yourself a reliable solution.

  • What is Voice Search?

 

In order to perform the search query and get results, voice search enables users to speak into a device. It has eliminated the tedious task of typing. Audio technology makes use of speech recognition to interpret what users are saying and the results are delivered orally to the users. It is been around for a while and helping users to speak up their query and generate results based on their search query.

  • Why do we use voice search?

 

  • It requires less effort and eliminates the task of typing.
  • It gives quick results.
  • It is marginally faster or better in giving solutions to our queries.
  • With the rising need of the mobile search, smart speakers and digital assistance are being used more and more.
  • Now, understand how it impacts on SEO in 2019:

 

  • With the always changing search algorithm, all the changes affect search results in significant ways. Google changes its algorithm around 500-600 times every year and gives reasons to read about it thoroughly. These changes affect SEO strategies and are a major reason for SEO being a dynamic process.
  • With the advent of voice searches, digital assistance like Alexa or Siri answer with a short answer, usually from a news source and the user doesn’t see a long list of option to choose from.
  • SEO practice is greatly affected by these technological changes and alarming every business to optimize their site according to consumer behaviour.

In Conclusion

When Google decides to up its game with its search engine domination, it did not hold on any punches and continue to maintain its reputation of being a leader. Optimizing your business website for voice search entail many factors. Long-tail keywords and conversational keywords are now crucial to attain the highest ranking. Voice search looks to be a part of the future of SEO and it is best to stay prepared. If you are not informed much about the digital tricks, you need to look for the Top 10 Digital Marketing Institute in Delhi.