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Importance of Google Analytics in a Digital Marketing course

The digital world is a volatile space, which is subject to rapid changes in technology. With its increasing popularity, people are attempting to get their hands on it, to get a competitive edge over others.

The existing skill set that you possess today might be invalid in a couple of months, thanks to the evolving digital space. Hence, when you pursue a digital marketing course, it is important that you add Google analytics to it, as it keeps you up front with what works in the present and what doesn’t.

Google analytics is nothing but a web analytics service that is offered by Google which reports and tracks website traffic. It was launched in the year 2005 and has been adding value to the digital sphere since. It provides the basic analytical tools to measure the traffic that you get on your website, with statistics that you can use to reshape your campaign. Google analytics is used in every element of the digital world that surrounds you, be it email marketing, SEO, or social media. There are a lot of companies who are unaware of the same, which is why they opt for SEO services in Delhi.

Here’s why Google analytics is important:

  • If you are looking forward to improving your marketing efforts, you need to develop a complete understanding of Google analytics, so that you can make decisions that are data-driven. If you are employed already, the course will do a great value addition, while enhancing your productivity at large.
  • If you are searching for a job opportunity, then the very presence of Google Analytics in your skill set will automatically give you an edge above your competitors. Nowadays, companies have gone digital, and they need people who can manage their operations at the digital marketing front. With this course, you can land yourself an opportunity in a digital marketing agency in Delhi.
  • This certification will enable you to leverage data from a multitude of sources and undertake research, to derive actionable results.
  • Without the knowledge of Google analytics, you are operating with a blindfold, in a haphazard manner, failing to realize what lies ahead of you.

Here’s how it helps you across various domains:

  • In the case of SEO, you can use analytics to see whether you are using the right keywords to drive traffic to your site.
  • When you are taking care of social media, you can assess as to what kind of traffic you are attracting from platforms like Facebook, Instagram, Twitter, etc.
  • If you are undertaking email marketing, the analytics tell you as to which subject line got in more number of clicks.
  • For your website, you can see as to how many people are visiting it, and what is causing the bounce rate to go high.

Conclusion

Google Analytics, in a nutshell, is a solution to the many problems that businesses face in the present digital world and gives meaning to the various domains that stand tall, driving conversions and ROI. So, learn the course and derive unimaginable results.

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