The Beginner’s Guide to Landing Pages

The Beginner’s Guide to Landing Pages

You don’t get attracted naturally for any website. Instead, it is the effective content of the landing page that lets you explore the particular website and buy several products. Landing pages are the welcoming page of any website that is displayed whenever any visitor arrives or lands on that particular website. Moreover, landing pages play a crucial role in deciding the conversion rates. Having read that, you must be wondering why do some landing pages tend to fail. Well, today we would guide us about the beginner’s non-failing SEO Tips.

To start with you must adhere to the fact that there are two types of landing pages viz Click-Through Landing Pages and Lead Generation Pages.

1. Click Through Landing Pages:

lading page creationImage Credit – 42works.net


These pages have the goal of persuading the visitor to click through to another page. They are typically used in eCommerce funnels. There is generally the first webpage that visitors land at.

2. Lead Generation Pages:

lead generating pagesImage Credit – landerapp.com


These pages are used to capture user data, such as their name and email address. The sole purpose of such a page is to collect information that will allow you to market to and connect with the prospect at a particular time.

Having known the basic differences between click through landing page and lead generating page. Here are several points that should be kept in mind while writing for landing pages:

Tools like Premise aid you in writing and publishing effective landing pages.

  • -Make promises to the readers regarding the product or the subject of your writing.
  • -Understand the purpose of your landing page.
  • -Understand the feature, benefit, selling point, term, and condition prior to writing in depth.
  • -Precisely select the key points and explain it to your readers without taking much of their time.
  • -Ask questions to yourself regarding “have you succeeded in explaining to your audience the right point?”
  • -Go through your content and ponder onto point as-Did you summarize the strongest points?
  • -Last and but not the least ask yourself if you have selected an impactful design for your content?

Apart from the writing tips, you must heed onto some crucial components as-

Use Of Testimonials

testimonials
Image Credit – hallaminternet.com


Studies suggest that 92% of your leads prefer reading an online review prior to making a purchase. Which means “testimonials” must be included on your landing page. A landing page without testimonial is just as a muffin without its manufacturing and expiry dates.

High-Quality Images

high qualityImage Credit – photoshoproadmap.com


Humans love visual. There is no denying the fact that a well-designed page tends to drive our attention 94% of the time. High-quality images are the easiest way to keep people stuck on your landing page like glue.

Use the concept of BOGO (Buy One Get One)

buyone get oneImage Credit – air-tan.com


Applying the concept of BOGO (Buy One Get One) on your landing page tend to drive a lot of traffic on your webpage which results in increased checkouts. You can come up with offers as- Download the FREE PDF (or whitepaper) with xyz product etc..

To Sum Up…

Now that you are well-equipped with the landing page essentials. It is crucial to follow them and imply in designing an effective landing page for your website. However, you would love to explore the best SEO services in Delhi and get some help in improving the rank of your website. Hit in to explore everything about the best SEO Company in Delhi.

5 Essential Digital Marketing Tips for Startup

5 Essential Digital Marketing Tips for Startup

Digital Marketing is the latest and superlative marketing tool for optimizing business potentials. This technology attracts target audience with ease and thus enhances business to a great extent. Setting a new business or running a start up is not at all an easy task as you have to contact new investors and to deal with several things. At that time, marketing plays a crucial role in establishing your name and to reach your target audience. Having a proper digital marketing plan is mandatory to stand out from the crowd and that’s why we are here with 5 essential digital marketing tips for startups. These tips will surely help you to achieve your desired success level.

  1. Target the correct audience

    Target Audience
    Image Credit – tapchief


    First of all, it is quite important to make the digital marketing strategy in which you are targeting the correct audience which can increase your traffic and thus increase your profit as well. Audience is what matters a lot and thus for making your digital marketing campaign a success, it is mandatory to target the right audience. Your audience must be able to engage with your brand name, your product and your values as well. It is important build a long lasting relationship with your audience as they will help you grow.

  2. Create your brand

    Brand
    Image Credit – designandexecute.com


    Next important digital marketing tip for startups is that you should create your brand. Make your objectives clear and work accordingly. Having a clear personality and voice will also help prospects and customers to develop a deep connection with your company and brand and thus set you apart from the crowd. Choose Digital Marketing agency in Delhi which helps you in establishing as a brand so that you can easily connect with your target audience.

  3. Creative Content

    Creative Content
    Image Credit – Goupward


    Content plays a crucial role in digital marketing process and thus it is important to display creative content which can attract the audience and thereby enhance your traffic which in turn improves the search engine ranking. Creating content that is fresh and unique is one of the considerable digital marketing tips.  According to digital marketing analysis, almost 80% of your content should be about your product and rest 20% is about your online sale and promotion. Remember this 80/20 rule so as to achieve success in digital marketing campaign. It should be noted that content without keyword is nothing and thus you should invest in SEO services in Delhi. SEO services providers will fetch you the relevant keywords which you can add to your content and make it effective and worthy

  4. Make the use of social media platform

    Social Media Platforms
    Image Credit – Social Media Agency in Delhi


    Make the active use of social media platform as it is the best place to introduce yourself. Everyone is using social media platform and thus your brand can easily makes it way to reach to the potential customers. So it is advised to use social media platform for marketing as much as you can. Social media is the key to leverage your brand awareness and value and thus use it effectively so as to get the best possible results.

  5. Search Engine Optimization

    Seo Banner
    Image Credit – SEO Services in Delhi


    How could one forget this point while describing digital marketing tips for small business? SEO is necessary to keep your website on the top of the search rankings and for this you need to invest in top notch SEO services so as to increase the organic visibility for the trending keywords.

Conclusion

Digital marketing has become inevitable marketing tool which if planned carefully then it could increase the sales and revenue of the businesses exponentially. Startups face challenge initially as they have to create a brand identity in the market and generate a great deal of trust amongst the people. Digital marketing is one crucial tool which can help them in doing so. Hence, if you are planning for a startup and need any help related to online marketing, you can consult us. We are one of the leading Digital marketing Agency in Delhi.

AdWords Strategies That You Must Implement This Year

AdWords Strategies That You Must Implement This Year

If you are running any organisation, then it becomes mandatory to stay updated with the latest trends and robust marketing ideas. One of admiring ideas that I’ve observed is the updating of stock in offline stores; you will see the crackers 3 months before the Diwali and the same thing happen during other festivals. Hence their marketing tricks work as per the previous data and future trends. The same resembles in the internet domain where your digital marketing strategies are based on your analyses.

So, here in this post, we dig deep inside the pay per clicks promotions, and after reading this entire article, you have the best strategies in your arsenal to hit the PPC marketing this year. The primary focus is to boost our Adwords strategies to improve marketing, but the same methods can be implemented on other platforms too. The tips that you will get here are by a reputed digital marketing agency in Delhi hence you must read this article carefully.

Observe the Seasonal Variations

In our country, almost everything will reflect a seasonal trend. In simple words, it is not necessary that a product that gives you a massive ROI in January will work now. Hence, you have to look for the pattern and then bring the services that your customers’ seek.

For example, if you search for the keyword ‘teddy bear’ on Google Trends or Adwords, you observe high searched during February as compared to the whole year.

Teddy Bear Google Trends

Hence, for those who sell online teddy bear will get a huge business during this period. You can find the same with our services like “online rakhi” as the demand is quite high from June to August.

Online Rakhi Google Trends

So, if you are going to plan for PPC campaigns, then first observe the previous trends and then create Adwords strategies accordingly.

Select the best dates

After collecting all the data, it is better to promote your services when the demand is high. As the PPC marketing is based on the searched keywords, hence your customer acquisition strategies must cover the keywords with high search volumes for those particular dates that include the potential users of your products.

Learn from the past

Maybe this sounds like an inspirational quote, but effective Adwords strategies begin with it. If you have worked on PPC campaigns in the past, then you have the valuable data to rectify your mistakes.

As an example, if you go to the search term reports of in the Adwords and set the date range to past three weeks to the date of Raksha Bandhan, then you will get all the searches when your ad displayed, and hence you have a worth data related to Raksha Bandhan related searches.

One of the best digital marketing tips for small business is to create Adwords strategies during annual event and festival. It will help you to compare the effectiveness of your campaigns separately and comes under your budget; it is easy to manage them and gives you high ROI.

Select the Perfect Keyword

After getting a better understanding of search terms and reports, it is the time when you need to trash wrong keywords and keep the good one on the list. However, it is easy to separate the keywords that don’t yield anything, but the point is how to get the terms that give you traffics and leads.

After analysing your digital marketing metrics, you have a high stock of isolated keywords, i.e. the good and bad ones. However, now you need to match the good terms for specific campaigns. The right keywords can be matched as per the three categories.

  • Brand
  • Evergreen
  • Prospecting

The first two are obvious to understand. Distinguish the brand search terms and analyse them, to avoid the over-budget campaigns.

Evergreen keywords contain the perfectly matched terms and yield consistent results.

Prospecting keywords are potential search terms that may lead you to the conversion. You can put your money on them and then monitor its performance.

Promotional Extensions and Sitelinks

Sitelinks can give an extra boost to your ad campaigns, and you must add it in your AdWords strategies.

You can use scheduled Adwords sitelinks extensions during event and season to get rid of creating a new ad campaign. Moreover, it will allow you to add more information such as outlet hours or straight links to the particular product.

In simple words, promotional extensions are the special offers during holidays to attract the audience. Being specific Raksha Bandhan festive, a marketer may think to run it from July to August or until the festival date.

Following examples will help you to promote sales:

  • Monetary discount. Get Rs 500 off on first order
  • Up to monetary Up to Rs 100 off!
  • Percent 80% off on first order!
  • Up to percent Up to 60% off your first order

Promotional extensions catch the searchers’ eyes easily and increase the chances to buy the product from your site.

Embed a Countdown Clock

Many advertisements today emphasise the period of any offers. Adwords strategies that incorporate such countdown clocks are beneficial to get higher traffic and sales conversion.

For example “Myntra’s End of Reason Sale. Order before it ends. 6 hours to go.”

So these are the best Adwords strategies that you must implement this year to increase your ROI and to save yourself from irrelevant PPC marketing.

Valuable advice for every newbie to digital marketing located or pan India. You can search for SEO services in Delhi of the to get your acquainted with PPC marketing and strategies.

How to Measure Digital Marketing Campaign Success

How to Measure Digital Marketing Campaign Success

The role of a marketer revolves around two essential elements, proposing great stories and monitoring data. We used to blend these two elements frequently and represent it to our clients. For us, data is the biggest challenge, as we only have numbers to showcase the growth of the promotional campaigns and without digital marketing analysis, we can’t do that. So, the question is “how do you evaluate the success rate of your digital marketing efforts?”

It all begins with the selection of correct metrics or KPI (Key Performance Indicators), as per the goals of your marketing campaign.

Defining the desired outcome is the first step to choose an accurate KPI to track the results. Here, we’ll discuss the three primary marketing goals and metrics to measure the success: Improving Leads, Creating Brand Awareness and Generating Sales.

Goal 1: Improving Leads

Improving Leads

Image Credit – advanceinnovationgroup


As a marketer, our primary concern is to generate more leads from the client’s website. In B2B industry, companies are now handling monthly sales and purchases. Hence, it becomes vital for such companies to have a sufficient new leads to grow their organisation. Here are some of digital marketing metrics to track the growth.

Goal Conversion Rate

Out of the visitors coming to your site, what percentage of them fill the query form or call you and get successfully converted into leads is called the Goal Conversion Rate. The average conversion rate for B2B sites is 2.23% which happens to be a good benchmark.

Sessions (Traffic)

Marketing in a real sense is a number game. If your website gets more number of visitors, then you have to get more leads. Although, I keep Goal conversion rate at the top as only increased site Traffic will not indicate improved lead generation.

For instance, if your targeted monthly traffic is 400 visitors per months with 2% Goal conversion rate that means your average is 8 goals per month. However, if your traffic increased to 600 per month but Goal Conversion Rate cut down to 1 %, then you slip at 6 goals per month.

Cost Per Conversion

If you’ve invested some amount in paid marketing, then you must know about the cost per lead that is generated. It is beneficial to know about the worth of your customer so that you can estimate about your ROI. If you’re paying $100 per lead and they’re only worth $75, you need to make some changes in the way and follow some digital marketing tips from pioneers of the field.

Goal 2: Creating Brand Awareness

Brand Awareness

Image Credit – noobpreneur


For organisation willing to target a niche specific market or introduce a new product, the essential goal of any customer acquisition strategies is to create awareness about your brand/products/services. Though the metrics mentioned above are valuable still it is essential to know about the effectiveness of your awareness campaign, and you can do this by using the following parameters:

Impressions (Reach)

To present your brand in front of a new audience, you need to utilise an advertising platform such as Google AdWords Facebook Ads. Impression will give you an insight into the frequency of your ads shown to the targeted audience. Most of the ad platforms will provide you with an idea about the number of the potential audience you’ve reached (called “Impression Share”) which will give you a sense of how well your ads have penetrated the target audience.

Click-Through-Rate (CTR)

It is the percentage of clicks on your ads compared to the total impressions. However, the definition of “good” CTR changes as per the industry stands, but the averages by ad type are:

  • Display Ads – 0.05%
  • Rich Media – 0.1%
  • Facebook Ads – 0.9%
  • AdWords Search Ads – 1.91%

While working on branding campaigns, your ads may show people who don’t know about your company or services. Therefore, your digital marketing focus is to create compelling messages to attract the audiences toward you.

New Users (And % New Sessions)

Google Analytics uses a metric known as “New Users” where it tracks the number of new visitors your site is receiving. If someone comes on your website for the first time, he or she will receive a cookie with a unique ID. The first session marks them as “New User” and as they return they categorised as “Returning User.”

However, it’s a useful metrics but has some demerits too. If someone visits your twice one time by desktop and second time by phone, then Google mark both of them as “New”. Moreover, if someone deleted the cookies from browsers, then their next visit will count as new.

Campaign Tagging

It is known as the Google Analytics Campaign Tagging; this metric empower you with a deep insight into your marketing campaign. Here you defined tags and add them to the links in various ads on across your platforms. Suppose, you are promoting a new product on Email, Trade Publication Websites, and Display Ads, Facebook, it would be useful to collect all of that data in one easy-to-access location while still being able to separate the effectiveness of each channel.

It will allow you to define your campaign’s parameters and give you a unique URL to use on each channel. Thus, you can collect all these links under a specific Campaign Name, but define the Campaign source as per the platform. After that inside the Google Analytics’’ Campaign reports, it becomes accessible to digital marketing analysis for those specific ads.

Goal 3: Generating E-commerce Sales

Ecommerce Sales

Image Credit – semrush


Some of the parameters are specific to online sales and must consider along with the metrics used to generate more leads.

Revenue

As the name suggests, you can compare the income of your previous sales and those after implementing digital marketing techniques. You can extend your limit by monitoring the margin on your sales.

Ecommerce Conversion Rate

It shows the visitors’ percentage converted into an E-commerce transaction. Both marketer and client must know about its benchmarks for both mobile and desktop user. However, to provide an overall mark, averages across all industries are about 3% (4.31% for desktop, 1.50% for mobile, and 3.55% on a tablet).

Average Order Value

It states the average revenue generated by a single on-site purchase. It is affected more by your site rather than marketing efforts. However, it is essential to keep a check on it to track the sales.

Integrate All

The following formula will clear your head for generating more e-commerce revenue

Traffic x E-commerce Conversion Rate x Average Order Value = Revenue

Before implementing any campaigns site, monitor these three digital strategy metrics stand today and set goals for your efforts. Improving any one (or more) of these metrics while maintaining the same output from the others will lead to increases in revenue.

Conclusion

However, there are numerous metrics, but keeping your digital marketing focus on the right ones creates a difference. Ensure that the data you’re monitoring is as per your marketing goals, and then compare that data to your previous performance to judge success. At the end of the day, how your site performs may not meet the “industry standards” but that doesn’t mean what you’re doing isn’t working.

If you are looking for reliable digital marketing agency, then don’t forget to check the work they have done in the past and how they will benefit your organization. If you are looking for the best then you must search for the Digital Marketing agency in Delhi, as they can help you pan with your startup.

Why Should You Hire A Digital Marketing Agency?

Why Should You Hire A Digital Marketing Agency?

Online businesses are the crest of their evolution because every small and large organisation is creating its website to attract the online audience. There is a big difference in online and offline marketing in terms of the rules and regulation to gather to the customers. Hiring a digital marketing agency will get all of your problems solved at one place. These companies are capable of creating best and interactive websites, implementing SEO, social media promotions and will give you the best digital marketing tips that you might have been searching from a long time. It becomes challenging to emerge as a reliable brand on various digital channels without taking the help of a service providing company.

Here, we discuss some benefits of digital marketing agencies and how they are helpful for any business.

Experience and Knowledge

A significant benefit of hiring a digital marketing agency is their brilliant understanding of the online world of marketing. Due to considerable differences in the offline and online marketing domains, it is recommended to seek help from the professionals for optimum performance of the website. Digital marketing companies have the team of experts, who are very well aware of the clients’ expectations about the site and how to promote it on various digital channels. Be the quality SEO-friendly content or social media marketing or monitoring the analytics, these services agencies have all the techniques and can implement them as per the business requirements.

Read Also: Top 10 digital marketing institutes in delhi

Adequate SEO Implementation

Search engine optimisation aka SEO is the most significant benefit of hiring a digital marketing agency. Online marketing has no use if the company website has not regular visitors and no one is looking for service and products. Today the competition is to secure higher ranking is the search engine result pages and that what is achieved by using advanced SEO techniques. These marketing companies understand how to implement SEO efficiently to get more traffic on the website that can further convert into the sales. They also check the efficiency of the plans by analysing various digital marketing metrics.

Creative Web Designing

Nowadays, digital marketing agency also offers website designing and development. This helps the clients to reduce their stress that they might get while thinking about creative, user-friendly website. With the hike in the mobile users, the business websites are needed to be mobile friendly. From the very beginning of the homepage to every internal service page the web designers of these marketing agencies got the best tools to create the best company website.

Read Also: How to Hire Best Digital Marketing Agency in Delhi

Social Media Promotions

It is essential for any organisation to show its presence on various social media platforms to increase its public reach. A digital marketing company is capable of creating the best promotional campaigns that may run on multiple social media channels like Facebook, Twitter, Instagram, or Google plus. This ensures that the company is regularly interacting with its customers and thus builds its trust among the targeted audience. With best content writers, photo editors these agencies can create engaging posts that increase the user engagement on your products.

For startups, those are planning to initiate the online marketing methods for their businesses. It is better to call a reliable digital marketing agency in delhi at your service. A reputable agency will provide you all the facilities, including website creation, content writing and marketing, SEO, social media promotions at affordable pricing. They will create various digital marketing strategies on the basis of your present business conditions. Thus they will suggest you the best plan for your organisation and to drive more sales.

How to Improve Your Customer Acquisition Strategies

How to Improve Your Customer Acquisition Strategies

With the advent of fast digital technologies, marketing has now transformed to be more active, less expensive and can be evaluated quickly. Digital marketing is a beneficial way to promote business and to retain the previous customers and get the newer ones. The increase in online interaction and a vast number of online channels signify the need of making better customer acquisition strategies.

These days’ social media and other digital platforms are very efficient to improve the targeted customer engagement that will lead you to acquire new customers and to create long-term relationships with them. But how the businesses are using digital marketing to attract new consumers?

The main idea to run a business is to provide the services after considering the users’ expectations. Suppose a company is using the best promotional campaigns but its services are not meeting the user’s expectations. Do you think that business will be able to gather more customers by just using the best digital marketing strategies? No, because everything begins with the quality content or the services.

Read Also : Top 10 Digital Marketing institutes in delhi

Here you will find some suggestions related to creating compelling and efficient customer acquisition strategies to lead your business to greater heights:

Quality Content

Customers should be the prime focus of any promotional campaign. It is essential to create and present valuable content to your online visitors for the customer acquisition. The main idea behind creating quality content is to fulfil the customer requirements and also improve the existing visitors’ engagement. For the people searching for a solution on the internet, your content is the only way to interact with them.

Value Proposition

In simple terms, it is defined how your services are better than the others. What values or benefits you are offering to the customer. While making customer acquisition strategies it better to use various analytical methods like SWOT analysis, cost-benefit analysis for a clear picture of how to make a difference while providing the same services.

Read Also: Digital Marketing Tips for Small Businesses

Social Media

Social media now becomes the pool of target customers. A smart businessman concentrates on the specific social media channels where they can find their potential customers. It can be a Facebook group, Twitter feeds, Instagram page, etc. It is a good practice to view some social media platforms to make better customer acquisition strategies.

Search Engine Marketing

Also known as paid marketing, this digital marketing technique is also used by many marketers to get new customers. However, it’s better to do some market research before creating paid search campaigns. If the paid search is done in the right way, it can give you new leads instantly and results in high ROI.

Mobile Optimization

There is no doubt that today the best customer acquisition strategies include mobile-friendly web services to grab the significant number of mobile users. People nowadays don’t sit in front of their laptops or desktops; they buy the services from any location by using their phones. Therefore you have no alternative to creating mobile-friendly websites to attract new customers.

Today you will find many experts giving digital marketing tips and helping new businesses to reach the higher heights of success. But it is essential to learn that in the online world “Content is the King”, even if you are lagging a single percent in the presenting the user-oriented then no marketing strategy will save your business from deterioration. So start looking for the best digital marketing agencies, which will able to provide you with both content writing and marketing service and also saves your expenses.

 

 

How to Hire a Reliable Digital Marketing Agency in Delhi

How to Hire a Reliable Digital Marketing Agency in Delhi

It is better to opt advanced SEO strategies in order to get more traffic through SERPs (Search Engine Result Pages) and to generate more business revenue. However, it is expected that as a business owner you may want how to apply various digital marketing strategies but cannot learn that due to other responsibilities. But, your problem can be resolved by hiring a digital marketing agency in Delhi. Don’t get disappointed after reading Delhi, as these agencies also provide online services in order to help the startups Pan India.

The primary reason for hiring a services provider is to get higher rank in the search engine results, as people will click those links that come first in the Google search results and consider them trustworthy among those comes lower in the rank. And if your pages are coming on the top of the searches with better placements of targeted keywords then the chances for your website to gain more website traffic increases. As the traffic on your site increases, your services start gaining popularity and that yield to more customer leads and ultimately raise your profits.

But you must go for a trustworthy company as frauds are present to steal your money. Here you will get some points by which you can find a reliable digital marketing agency in Delhi.

Using White Hat SEO

You may not know, but SEO is of two types, one is the white hat SEO which is allowed by Google to get better SERPs rankings. The second one is black hat SEO which works against the Google’s policy. You must make sure that the agency you are going to choose is following the white hat SEO methods and promote your business genuinely and legally. Because you may get faster results after using black hat SEO, but doing this will get you under the radar of Google and cyber cell of our country as you are practising illegal marketing methods for business promotions.

Read Also: Top digital marketing institutes in delhi

Have Knowledge of Google’s Latest Algorithm

Following the Google latest algorithm to make your digital marketing strategies will keep you one step ahead of your competitors. Today search engines are evolving day by day and become smarter to separate the quality, user-oriented content from the junk of spam content. Responsible digital marketing services in Delhi keep themselves updated to provide the best help to their clients, and that ’s what you need check.

Able to Provide Quality Content

Content writing is the key to SEO. Any expert marketer begins the series of digital marketing tips from writing quality content for the websites. The reason being the content is the king on all digital media channels. Whether you want high search engine ranking or social media promotions, the first thing is to create user-specific content hence, it is better to look for the types of content writing is given by any digital marketing services in Delhi. Hire such agencies having expert content writers to save your budget of hiring separate content writing services.

These are some necessary checks that every small business owner must do before a digital marketing company. The checks are not only restricted to Delhi region you must be aware in your area also. Before hiring a digital marketing service provider in Delhi, it is better to learn something from your end, do some research about the process of digital marketing, SEO, paid marketing, social media marketing, and content marketing. This will help you to share your arguments about the types of services you want and also increase your confidence level in front the experts of digital marketing. You can even compare the prices that various digital marketing agencies are charging for their services and then choose the best for you.

Digital Marketing techniques to learn from your competitors

Digital Marketing techniques to learn from your competitors

Digital Marketing techniques to learn from your competitors

A full proof digital marketing strategy comprises of quality content writing and marketing, ethical white hat SEO techniques, optimum backlinks creation and social media promotions.

But wait, I didn’t say that all these digital marketing techniques will yield a better return on investment in future. Because today every marketer is following the same algorithm, hence you must do the something different from them.

Here, I will try to explain some necessities that might create a big difference between you and competitors digital marketing strategies.

Before, coming to the main point of discussion, you must calm down and ask the following question to yourself:

“Have you ever done the competitive analysis of your business?”
If the answer of above question is no, then believe me you are just wasting your time to create new strategies because they are not based on what your competitors are doing to promote themselves.

Let me tell you a hidden reality, spying over on your competitors’ digital marketing techniques, will help you to form a basis of comparison and to keep an eye on your mistakes. It doesn’t matter whether you are a noob to online marketing or a master of it, you must take a regular look at your competitors’ strategies to stay motivated to do better than them.

If you are thinking about the ways to search for competitors, then you must move your head around in your surroundings to check for those who are providing the same services but have a better business ROI then you. It will give you a better vision about your target audience, and how to attract them.  Once, you’ve understood the tactics; you will be able to create digital marketing techniques on your own.

So, let’s come straight to the topic and here are some things that your competitors might teach you.

Read Also : Best institute for digital marketing course in delhi

Target Audience & Traffic

Maybe you are wondering now that you are acquainted with your target customers and the sources from where they are coming. Still, it is better to take a look at your competitor’s site and analyse how they are getting more business than you. By collected data, you will be to make more powerful strategies and can implement those digital marketing techniques more productively.

Content Is King

Most of the marketers think that only original content get sold quickly, but that’s not true. In this never-ending domain of online marketing, presentation of the material also matters, and it is possible your competitors are using various ways that you are not doing.

What Are the Mistakes

The ideal way to progress is to keep a check on the mistakes and rectify them accordingly. Even your competitors might go wrong in some places. Thus it is a good practice to monitor their promotional campaigns and what’s wrong with their digital marketing techniques. After doing this, you have to avoid those mistakes and concentrate on creating better plans.

The best plan to learn the art of digital marketing is from those who know it very well. Once, you have discovered the significant steps they are taking for their promotion try to use them as your digital marketing tips.

In India, we have the highest internet users in the world. That’s the majority of companies are trying to attract the target customers on Indian origin. Delhi, being the capital of the country emerged as the hub of opportunities for small businesses and startups. Many digital marketing agencies in Delhi are providing services are connecting the new companies to this online realm. Digital marketing services in Delhi has shown tremendous growth in the past decade and still flourishing.

Digital Marketing Course for Beginners

Digital Marketing Course for Beginners

You may want to learn the art of online marketing aka digital marketing. This small yet comprehensive digital marketing course will answer your every question related to online marketing and how it is beneficial for your business.

What is Digital Marketing?

Digital Marketing is an online promotion technique wherein businesses target the potential customers through the digital medium to sell their products and services. It involves careful planning of Digital marketing strategies so that the campaign could reach to the every target audience.

Benefits of Digital Marketing

As per various studies, it was revealed that the number of active online users has been increased and reached approximately 2 billion. Now, if we use some mathematics say that 1/100th of this number is your target audience, that means with the help of online marketing you will be able to reach two lacs of people. Hence, you can imagine the power of digital marketing and how this digital marketing course is going to help you increase your business.

Here are some digital marketing tips that will be helpful in creating a successful strategy.

Determine Your Audience

It is essential to know what the purpose of your business is, and who will come to take your services. Such knowledge will help you to choose the most appropriate digital channel for your brand and also specify what online tools are useful for you to reach your target customers quickly and to get them converted into sales.

Create an Extensive Strategy

The primary goal of this digital marketing course is to tell you how the online marketing is working and creating a comprehensive strategy is a part of it. At this step, you define the goals for your brand and your promotional campaigns. It will allow you to focus on specific marketing channel and for evaluation, you can use analytics tools like Google Analytics to compare the progress.

 

Use Integrated and Optimised Accounts on All Platforms

After reading so many things in this digital marketing course, this is the correct time to tell you that having accounts on all digital marketing channels is not sufficient. You have to make sure that all the marketing platforms are working best and giving the peak positive outcomes. The factors that you must take into consideration is the continuous customer interactions; this can be accomplished by creating posts on your social media handles, or by creating user-friendly websites with quality backlinks and use of advanced SEO techniques. Nowadays many online marketing tools are providing facility to combine all the platforms and make them work in a synchronised manner as it will build your brand’s reputation on all the platforms simultaneously.

Offer Quality Content

You may hear about the acronym QERO which stands for Quality, Engaging, Regular and Original. With is the help of this digital marketing course it is advice you that if you are promoting your business online, then it is better to post original, interactive and quality content on a regular interval of time to build your reputation among the audience.

Use Smart Tools

You will find thousands of digital marketing platforms, and it is difficult to work on each one of them. Hence it is better to use smart alternatives like Buffer, Everypost and Hootsuite; these tools will allow you manage all your social media accounts at one place. MailChimp is the best way of doing email marketing, and Adroll will let you improve your customer engagement.

Integrated With Traditional Marketing

Last but not least lesson in this digital marketing course, if you want to be a successful marketer then don’t forget to combine the traditional marketing methods with digital marketing strategies. The reason for saying this even now people in India loved to watch TV and listen to the radio in their leisure time and promoting your brand on these channels will allow you to reach more audience.

Digital marketing is evolving day by day and hence acting as a critical component in the majority of industries. Therefore as soon as you know about it, it will help you save your budget on external digital marketing agencies.

Hope that you like this simple digital marketing course for beginners.

 

Puneet Singh is running a re-owned digital marketing agency in Delhi and always ready to tackle the new challenges in this rapidly changing online marketing environment. He already helped a lot of small business to stand by giving quality digital marketing service in Delhi region.

What is Scope of Digital Marketing In India?

What is Scope of Digital Marketing In India?

Scope of Digital Marketing in India is now at the peak of revolution. With the tremendous growth of smartphones users, access to the internet to everyone, the rise in the active social media users and the trend of preferring online shopping portals boosted the revenue generated from the online marketing.

If you are observing the latest trends in India, then you might see that people like to spend most of their times on social mediair business on the local grounds, Facebook, and Whatsapp rather than reading a newspaper or watching TV. The Indian population is diverting towards e-commerce sites to buy latest products at best prices rather than going to outlets and make efforts in bargaining from the salesmen. Such hike in the use of digital media gives us a bright future of digital marketing in India.

If you are enthusiastic to know about the scope of online marketing in India, then it is best for you to keep reading this blog until the end.

Platforms that are Interactive are Getting Popular

With the rise of technological advancements, the only thing which is suppressing is feelings and emotions. Platforms that allow the user to interact are getting more popular. The best example of it is Facebook, which is the approximately have more than 270 million active Indian accounts. Most of the youngsters today like to express their feelings by various post and hashtags and reflects their psychology and also set the base for future trends in the market. Another way to interact with people around the globe is forums, blogs, etc., these sites give you the independence to share your reviews about any topic you want to.

The experts recognise these small but useful things, and then they create the best digital marketing strategies to work. The planning involves a practical use of social media platforms like Facebook, Twitter, to attract the customers towards the services. Due to this very reason, you can imagine a bright scope of digital marketing in India.

Read Also: Top 10 digital marketing institute in delhi

The Rise of Online Video Streaming

After the free JIO 4G services, internet experts observed tremendous growth in online video streaming. And this can be further increase due to low cost, high-speed data packages. Now users in our country don’t have to wait for their favourite TV shows because they do that one streaming apps like Hotstar or Voot. If your cable connection is disconnected in between your cricket match, then you can enjoy it on your smartphone.

Such hunger for watching videos related to various niche attracts the marketers to create the audience oriented content for their business. As an example, the unboxing of the latest smartphone OnePlus 6 is done by a famous stand-up comedian Zakir Khan, as it will attract more customers to buy the phone. Such creative ideas widen the scope of digital marketing .

Use of Region Specific Language

India is the only country that symbolises the power of unity. Marketers in India are advising the organisations to use regional languages to reach the heart of the customer. Such useful digital marketing tips allow the brands to promote their service among the people of varying cultures and also increase their brand value among the other companies providing same services. Hence digital marketing in India is helping the foreign products to set their business on the local grounds, visit learnacademy.org.

Read Also: Top 10 digital marketing institute in delhi

Personalized is Preferred

A study on Indian market revealed that more than 75% consumer like to see personalised digital content. Such robust data signify the transformation of consumers while using online services and create new formulas of digital marketing . And you can observe this very easily; suppose you are using an online shopping app search products of specific kinds. The backend team sees your searching pattern, and after that, you start receiving notification of only those products types that you’ve searched before. It means person specific content is going to be the next generation strategy used by marketing experts.

Future Scope in India

As per various reports, the current value of online marketing is estimated around $68 million. The worth is increasing due to rise in online users and changing customer behaviours. The best part is there is no end in this domain, and one can learn many things simultaneously while working on one. The industries working in digital marketing in India are expected to cross billion by 2020 because the competition among various brands online is increasing in this fastest growing economy.

Conclusion

Undoubtedly, Online marketing has brighter scope; not only in India but across the globe. Web Daksh technologies is a Digital Marketing Agency in Delhi and helped a number of companies to increase their sales and revenue online. Due to our cutting edge Digital Marketing Services in Delhi, we are considered as one of the best service provider.