Who does not want to have a high number of traffic on their website? Everybody would love it if their website gets plenty of visitors. However, you need to work more to ensure your website sees the high number of visitors on a constant basis.
No matter which SEO company in Delhi you chose to help your website, if they do not try to perform the Conversion Rate Optimization (CRO), they are not capable enough to help you with the growth of your business.
Hence, it is best to optimize the conversion rate in order to boost the success of your business. But, first, you must understand what CRO actually is.
What is CRO?
CRO (Conversion Rate Optimization) is a systemized process which helps in the growth of visitors to the website who basically choose to do several interesting activities such as subscribing to the services, filling out a form and many other activities like that.
CRO helps you to determine how a particular customer is navigating across the website, kind of activities they are carrying out in the websites and which specific doubts are stopping them from reaching your objectives.
CRO tools to use
So, here are the 4 best CRO tools you must opt for in order to ensure the visitors on your website increases manifold.
It is one of the most recognized and popular CRO tools in the market at the present time. Being a strong CRO tool, Hotjar provides you with the opportunity to alter your data collection completely. It allows you to control the data capturing and lets you make the reports swiftly.
The features of Hotjar include visitor recordings, visual heat-maps, analytics, surveys, conversion funnel tracking, polling and many more.
It is basically a heat-mapping tool that assists you with the examination of the design metrics of your webpage. It creates a map which allows you to see the most appealing pages of your site by highlighting the area of interests, ‘hotspots’, etc.
The major feature of EyeQuant is the Attention Map which gives you an insight into your landing page by which you will be able to identify which portions of your landing page is more captivating.
This particular tool helps you with the custom user tracking and facilitates you to get very realistic with your division of data. This allows you to analyze the behaviour of the visitors who are logged in against the ones who are not.
Moreover, Crazy Egg allows A/B testing, consequently lifting off the burden of costly software purchase.
This tool is among the most robust A/B multipage testing platform as it helps in the creation of custom experiments as well as tests without coding. It also allows complete access to custom segments, traffic distributions, audiences, etc.
Basically, Optimizer lets you test two versions of the same content without distressing about getting hit for cloaking.
Hence, keep the above points in mind if you too want your website to get more visitors than before. Also, you can enhance your knowledge on Conversion Rate Optimization and other related topics by choosing the best one from the top 10 digital marketing institute in Delhi.